diff --git a/packages/dashboard-frontend/src/Routes/index.tsx b/packages/dashboard-frontend/src/Routes/index.tsx
index 68f45dca2..36f029fbc 100644
--- a/packages/dashboard-frontend/src/Routes/index.tsx
+++ b/packages/dashboard-frontend/src/Routes/index.tsx
@@ -11,9 +11,10 @@
  */
 
 import React from 'react';
-import { Redirect, Route, Switch } from 'react-router';
+import { Redirect, Route, RouteComponentProps, Switch } from 'react-router';
 
 import { ROUTE } from '../route.enum';
+import { buildFactoryLoaderPath } from '../preload';
 
 const CreateWorkspace = React.lazy(() => import('../pages/GetStarted'));
 const WorkspacesListContainer = React.lazy(() => import('../containers/WorkspacesList'));
@@ -45,11 +46,23 @@ function Routes(): React.ReactElement {
   ));
   return (
     <Switch>
+      <Route key="simple-factory-url-1" path="/http:\/\/*" render={redirectToFactoryLoader} />
+      <Route key="simple-factory-url-2" path="/https:\/\/*" render={redirectToFactoryLoader} />
       {...routes}
-      <Redirect key="redirect-to-home" path="*" to="/" />
+      <Redirect key="redirect-to-home" path="*" to={ROUTE.HOME} />
     </Switch>
   );
 }
 
+function redirectToFactoryLoader(props: RouteComponentProps): React.ReactElement {
+  const { pathname, search } = props.location;
+  let factoryUrl = pathname.substring(1) + search;
+  if (!factoryUrl.includes('?')) {
+    factoryUrl = factoryUrl.replace('&', '?');
+  }
+  const factoryLoaderPath = buildFactoryLoaderPath(factoryUrl).replace(/^\/f/, ROUTE.LOAD_FACTORY);
+  return <Redirect key="redirect-to-factory" to={factoryLoaderPath} />;
+}
+
 Routes.displayName = 'RoutesComponent';
 export default Routes;
diff --git a/packages/dashboard-frontend/src/preload/index.ts b/packages/dashboard-frontend/src/preload/index.ts
index 801f9ada5..f23d2d8d1 100644
--- a/packages/dashboard-frontend/src/preload/index.ts
+++ b/packages/dashboard-frontend/src/preload/index.ts
@@ -11,6 +11,9 @@
  */
 
 (function acceptNewFactoryLink(): void {
+  if (window.location.pathname !== '/') {
+    return;
+  }
   const hash = window.location.hash.replace(/(\/?)#(\/?)/, '#');
   if (hash.startsWith('#http')) {
     let factoryUrl = hash.substring(1);