diff --git a/kernel/events/core.c b/kernel/events/core.c
index baa6edf05031..5f262f91cd31 100644
--- a/kernel/events/core.c
+++ b/kernel/events/core.c
@@ -11308,13 +11308,15 @@ static int pmu_dev_alloc(struct pmu *pmu)
 
 	pmu->dev->groups = pmu->attr_groups;
 	device_initialize(pmu->dev);
-	ret = dev_set_name(pmu->dev, "%s", pmu->name);
-	if (ret)
-		goto free_dev;
 
 	dev_set_drvdata(pmu->dev, pmu);
 	pmu->dev->bus = &pmu_bus;
 	pmu->dev->release = pmu_dev_release;
+
+	ret = dev_set_name(pmu->dev, "%s", pmu->name);
+	if (ret)
+		goto free_dev;
+
 	ret = device_add(pmu->dev);
 	if (ret)
 		goto free_dev;