diff --git a/Dockerfile b/Dockerfile
index dac006b0..e8cf9423 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -22,7 +22,7 @@ MAINTAINER Erlang Solutions <mongoose-im@erlang-solutions.com>
 
 RUN useradd -ms /bin/bash amoc
 
-COPY --from=amoc-build /amoc_build/_build/prod/rel/amoc/ /home/amoc/amoc/
+COPY --from=amoc-build /amoc_build/_build/demo/rel/amoc/ /home/amoc/amoc/
 # It seems hub.docker.com does not support --chown param to COPY directive
 RUN chown -R amoc:amoc /home/amoc/amoc
 
diff --git a/Makefile b/Makefile
index 77fa2988..2180ff7f 100644
--- a/Makefile
+++ b/Makefile
@@ -11,10 +11,10 @@ endif
 all: rel
 
 rel: rebar3
-	./rebar3 as prod tar
+	./rebar3 as demo tar
 
 compile:
-	$(REBAR) as prod compile
+	$(REBAR) as demo compile
 
 clean:
 	$(REBAR) clean
@@ -45,10 +45,10 @@ rebar3:
 	chmod u+x rebar3
 
 dialyzer:
-	$(REBAR) as prod dialyzer
+	$(REBAR) as demo dialyzer
 
 xref:
-	$(REBAR) as prod xref
+	$(REBAR) as demo xref
 
 console:
 	@echo "tests can be executed manually using ct:run/1 function:\n" \
diff --git a/doc/local-run.md b/doc/local-run.md
index 081dbd9b..4fcd277e 100644
--- a/doc/local-run.md
+++ b/doc/local-run.md
@@ -2,7 +2,7 @@
 
 Everything you need to do is to create the release. To achieve that run:
 `make rel`. Now you are ready to test our scenario locally with one Amoc node;
-to start the node run `_build/prod/rel/amoc/bin/amoc console`.
+to start the node run `_build/demo/rel/amoc/bin/amoc console`.
 
 Start `my_scenario` spawning 10 amoc users with IDs from range (1,10) inclusive.
 ```erlang
diff --git a/rebar.config b/rebar.config
index 0d722195..7ebec03c 100644
--- a/rebar.config
+++ b/rebar.config
@@ -19,7 +19,7 @@
         ]}
     ]},
     {elvis, [{plugins, [{rebar3_lint, "0.1.11"}]}]},
-    {prod, [
+    {demo, [
         {erl_opts, [{src_dirs, ["src", "scenarios"]}]},
         {relx, [
             {release, {amoc, git}, [amoc, runtime_tools]},