diff --git a/local-cli/server/runServer.js b/local-cli/server/runServer.js
index 09501018b65ae6..909b57bcdde7e4 100644
--- a/local-cli/server/runServer.js
+++ b/local-cli/server/runServer.js
@@ -10,7 +10,6 @@
 
 const InspectorProxy = require('./util/inspectorProxy.js');
 const ReactPackager = require('../../packager/react-packager');
-const TerminalReporter = require('../../packager/src/lib/TerminalReporter');
 
 const attachHMRServer = require('./util/attachHMRServer');
 const connect = require('connect');
@@ -88,6 +87,21 @@ function getPackagerServer(args, config) {
   const providesModuleNodeModules =
     args.providesModuleNodeModules || defaultProvidesModuleNodeModules;
 
+  let LogReporter;
+  if (args.customLogReporterPath) {
+    try {
+      // First we let require resolve it, so we can require packages in node_modules
+      // as expected. eg: require('my-package/reporter');
+      LogReporter = require(args.customLogReporterPath);
+    } catch(e) {
+      // If that doesn't work, then we next try relative to the cwd, eg:
+      // require('./reporter');
+      LogReporter = require(path.resolve(args.customLogReporterPath));
+    }
+  } else {
+    LogReporter = require('../../packager/src/lib/TerminalReporter');
+  }
+
   return ReactPackager.createServer({
     assetExts: defaultAssetExts.concat(args.assetExts),
     blacklistRE: config.getBlacklistRE(),
@@ -98,7 +112,7 @@ function getPackagerServer(args, config) {
     platforms: defaultPlatforms.concat(args.platforms),
     projectRoots: args.projectRoots,
     providesModuleNodeModules: providesModuleNodeModules,
-    reporter: new TerminalReporter(),
+    reporter: new LogReporter(),
     resetCache: args.resetCache,
     transformModulePath: transformModulePath,
     verbose: args.verbose,
diff --git a/local-cli/server/server.js b/local-cli/server/server.js
index 879c5995f407ad..14e8eeeb51de2f 100644
--- a/local-cli/server/server.js
+++ b/local-cli/server/server.js
@@ -118,6 +118,9 @@ module.exports = {
   }, {
     command: '--reset-cache, --resetCache',
     description: 'Removes cached files',
+  }, {
+    command: '--custom-log-reporter-path, --customLogReporterPath [string]',
+    description: 'Path to a JavaScript file that exports a log reporter as a replacement for TerminalReporter',
   }, {
     command: '--verbose',
     description: 'Enables logging',