manage.py

#!/usr/bin/env python
import sys

from os.path import abspath, dirname, join


try:
    import settings as settings_mod # Assumed to be in the same directory.
except ImportError:
    sys.stderr.write("Error: Can't find the file 'settings.py' in the directory containing %r. It appears you've customized things.\nYou'll have to run django-admin.py, passing it your settings module.\n(If the file settings.py does indeed exist, it's causing an ImportError somehow.)\n" % __file__)
    sys.exit(1)

from django.core.management import setup_environ, execute_from_command_line    

# setup the environment before we start accessing things in the settings.
setup_environ(settings_mod)

sys.path.insert(0, join(settings_mod.PROJECT_ROOT, "apps"))

if __name__ == "__main__":
    execute_from_command_line()