diff --git a/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/JsonLoader.php b/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/JsonLoader.php
index bf7cbfc04..57cbf3716 100644
--- a/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/JsonLoader.php
+++ b/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/JsonLoader.php
@@ -6,7 +6,7 @@
 
 use Flow\ETL\Exception\RuntimeException;
 use Flow\ETL\Loader\Closure;
-use Flow\ETL\{FlowContext, Loader, Rows};
+use Flow\ETL\{Adapter\JSON\RowsNormalizer\EntryNormalizer, FlowContext, Loader, Rows};
 use Flow\Filesystem\{DestinationStream, Partition, Path};
 
 final class JsonLoader implements Closure, Loader, Loader\FileLoader
@@ -16,8 +16,10 @@ final class JsonLoader implements Closure, Loader, Loader\FileLoader
      */
     private array $writes = [];
 
-    public function __construct(private readonly Path $path)
-    {
+    public function __construct(
+        private readonly Path $path,
+        private readonly string $dateTimeFormat = \DateTimeInterface::ATOM
+    ) {
         if ($this->path->isPattern()) {
             throw new \InvalidArgumentException("JsonLoader path can't be pattern, given: " . $this->path->path());
         }
@@ -54,6 +56,7 @@ public function load(Rows $rows, FlowContext $context) : void
     public function write(Rows $nextRows, array $partitions, FlowContext $context) : void
     {
         $streams = $context->streams();
+        $normalizer = new RowsNormalizer(new EntryNormalizer($context->config->caster(), $this->dateTimeFormat));
 
         if (!$streams->isOpen($this->path, $partitions)) {
             $stream = $streams->writeTo($this->path, $partitions);
@@ -67,7 +70,7 @@ public function write(Rows $nextRows, array $partitions, FlowContext $context) :
             $stream = $streams->writeTo($this->path, $partitions);
         }
 
-        $this->writeJSON($nextRows, $stream);
+        $this->writeJSON($nextRows, $stream, $normalizer);
     }
 
     /**
@@ -77,16 +80,18 @@ public function write(Rows $nextRows, array $partitions, FlowContext $context) :
      * @throws RuntimeException
      * @throws \JsonException
      */
-    public function writeJSON(Rows $rows, DestinationStream $stream) : void
+    public function writeJSON(Rows $rows, DestinationStream $stream, RowsNormalizer $normalizer) : void
     {
         if (!\count($rows)) {
             return;
         }
 
-        $json = \substr(\substr(\json_encode($rows->toArray(), JSON_THROW_ON_ERROR), 0, -1), 1);
-        $json = ($this->writes[$stream->path()->path()] > 0) ? ',' . $json : $json;
+        foreach ($normalizer->normalize($rows) as $normalizedRow) {
+            $json = json_encode($normalizedRow, JSON_THROW_ON_ERROR);
+            $json = ($this->writes[$stream->path()->path()] > 0) ? ',' . $json : $json;
 
-        $stream->append($json);
+            $stream->append($json);
+        }
 
         $this->writes[$stream->path()->path()]++;
     }
diff --git a/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/RowsNormalizer.php b/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/RowsNormalizer.php
new file mode 100644
index 000000000..d8a398f4a
--- /dev/null
+++ b/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/RowsNormalizer.php
@@ -0,0 +1,32 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Flow\ETL\Adapter\JSON;
+
+use Flow\ETL\Adapter\JSON\RowsNormalizer\EntryNormalizer;
+use Flow\ETL\Rows;
+
+final class RowsNormalizer
+{
+    public function __construct(private readonly EntryNormalizer $normalizer)
+    {
+
+    }
+
+    /**
+     * @return \Generator<array<string, null|array|bool|float|int|string>>
+     */
+    public function normalize(Rows $rows) : \Generator
+    {
+        foreach ($rows as $row) {
+            $normalizedRow = [];
+
+            foreach ($row->entries() as $entry) {
+                $normalizedRow[$entry->name()] = $this->normalizer->normalize($entry);
+            }
+
+            yield $normalizedRow;
+        }
+    }
+}
diff --git a/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/RowsNormalizer/EntryNormalizer.php b/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/RowsNormalizer/EntryNormalizer.php
new file mode 100644
index 000000000..b99d65f97
--- /dev/null
+++ b/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/RowsNormalizer/EntryNormalizer.php
@@ -0,0 +1,34 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Flow\ETL\Adapter\JSON\RowsNormalizer;
+
+use function Flow\ETL\DSL\type_array;
+use Flow\ETL\PHP\Type\Caster;
+use Flow\ETL\Row\Entry;
+
+final class EntryNormalizer
+{
+    public function __construct(
+        private readonly Caster $caster,
+        private readonly string $dateTimeFormat = \DateTimeInterface::ATOM
+    ) {
+    }
+
+    public function normalize(Entry $entry) : string|float|int|bool|array|null
+    {
+        return match ($entry::class) {
+            Entry\UuidEntry::class => $entry->toString(),
+            Entry\DateTimeEntry::class => $entry->value()?->format($this->dateTimeFormat),
+            Entry\EnumEntry::class => $entry->value()?->name,
+            Entry\ArrayEntry::class,
+            Entry\ListEntry::class,
+            Entry\MapEntry::class,
+            Entry\StructureEntry::class,
+            Entry\JsonEntry::class,
+            Entry\ObjectEntry::class => $this->caster->to(type_array())->value($entry->value()),
+            default => $entry->value(),
+        };
+    }
+}
diff --git a/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/functions.php b/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/functions.php
index 91f2c127a..d898f34c7 100644
--- a/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/functions.php
+++ b/src/adapter/etl-adapter-json/src/Flow/ETL/Adapter/JSON/functions.php
@@ -47,9 +47,7 @@ function from_json(
  *
  * @return Loader
  */
-function to_json(string|Path $path) : Loader
+function to_json(string|Path $path, string $date_time_format = \DateTimeInterface::ATOM) : Loader
 {
-    return new JsonLoader(
-        \is_string($path) ? Path::realpath($path) : $path,
-    );
+    return new JsonLoader(\is_string($path) ? Path::realpath($path) : $path, $date_time_format);
 }