diff --git a/index.d.ts b/index.d.ts
index 056b7276..430a490c 100644
--- a/index.d.ts
+++ b/index.d.ts
@@ -105,6 +105,13 @@ export interface SentryCliPluginOptions {
    */
   finalize?: boolean;
 
+  /**
+   * Determines whether plugin should be applied not more than once during whole webpack run.
+   * Useful when the process is performing multiple builds using the same config.
+   * Defaults to `false`.
+   */
+  runOnce?: boolean;
+
   /**
    * Attempts a dry run (useful for dev environments).
    */
diff --git a/src/__tests__/index.spec.js b/src/__tests__/index.spec.js
index b61558c6..b46a2f88 100644
--- a/src/__tests__/index.spec.js
+++ b/src/__tests__/index.spec.js
@@ -15,18 +15,17 @@ const mockCli = {
 
 const SentryCliMock = jest.fn((configFile, options) => mockCli);
 const SentryCli = jest.mock('@sentry/cli', () => SentryCliMock);
-const SentryCliPlugin = require('../..');
-
-afterEach(() => {
-  jest.clearAllMocks();
-});
+let SentryCliPlugin = require('../..');
 
 const defaults = {
-  debug: false,
   finalize: true,
   rewrite: true,
 };
 
+beforeEach(() => {
+  jest.clearAllMocks();
+});
+
 describe('constructor', () => {
   test('uses defaults without options', () => {
     const sentryCliPlugin = new SentryCliPlugin();
@@ -287,6 +286,27 @@ describe('afterEmitHook', () => {
       done();
     });
   });
+
+  test('does not skip the release if `runOnce` option is not set and its called more than once', () => {
+    const sentryCliPlugin = new SentryCliPlugin();
+    sentryCliPlugin.apply(compiler);
+    expect(compiler.hooks.afterEmit.tapAsync).toHaveBeenCalledTimes(1);
+    sentryCliPlugin.apply(compiler);
+    expect(compiler.hooks.afterEmit.tapAsync).toHaveBeenCalledTimes(2);
+  });
+
+  test('skips the release if `runOnce` option is set and its called more than once', () => {
+    // Reset the state of a module to verify `runOnce` behavior
+    jest.resetModules();
+    SentryCliPlugin = require('../..');
+    const sentryCliPlugin = new SentryCliPlugin({
+      runOnce: true,
+    });
+    sentryCliPlugin.apply(compiler);
+    expect(compiler.hooks.afterEmit.tapAsync).toHaveBeenCalledTimes(1);
+    sentryCliPlugin.apply(compiler);
+    expect(compiler.hooks.afterEmit.tapAsync).toHaveBeenCalledTimes(1);
+  });
 });
 
 describe('module rule overrides', () => {
diff --git a/src/index.js b/src/index.js
index 5df5551a..1a1ea326 100644
--- a/src/index.js
+++ b/src/index.js
@@ -72,7 +72,6 @@ function attachAfterEmitHook(compiler, callback) {
 class SentryCliPlugin {
   constructor(options = {}) {
     const defaults = {
-      debug: false,
       finalize: true,
       rewrite: true,
     };
@@ -452,6 +451,21 @@ class SentryCliPlugin {
 
   /** Webpack lifecycle hook to update compiler options. */
   apply(compiler) {
+    /**
+     * Determines whether plugin should be applied not more than once during whole webpack run.
+     * Useful when the process is performing multiple builds using the same config.
+     * It cannot be stored on the instance, as every run is creating a new one.
+     */
+    if (this.options.runOnce && module.alreadyRun) {
+      if (this.options.debug) {
+        this.outputDebug(
+          '`runOnce` option set and plugin already ran. Skipping release.'
+        );
+      }
+      return;
+    }
+    module.alreadyRun = true;
+
     const compilerOptions = compiler.options || {};
     ensure(compilerOptions, 'module', Object);