Media Impression Data #270
Unanswered
DongHarry-Kang
asked this question in
Q&A
Replies: 1 comment 1 reply
-
|
You are right. Impression or cost data are generally the two data sources used as media exposure variables in MMM. |
Beta Was this translation helpful? Give feedback.
1 reply
-
|
Thank you very much. Could you confirm whether we can use spend data as impression data in Lightweight MMM? |
Beta Was this translation helpful? Give feedback.
Sign up for free
to join this conversation on GitHub.
Already have an account?
Sign in to comment
-
In Robyn, if we do not have media impression data, such as TV ads, we can use cost data instead; for Lightweight, if we do not have good impression data, could we use cost data to do simulation?
Beta Was this translation helpful? Give feedback.
All reactions