Response Curves and Contribution DF for each Geo

[xijianlim]

Hi, Is there a way to get response curves and contribution breakdowns on the Geo level?

Also, will the model be able to provide coefficients for the hill function and adstock after fitting?

[pabloduque0]

Hey @xijianlim ! Sorry I didnt see this one.

At the moment both response curve and contributions are given at a national level (so summing all geos).

Yess, you can find the values for the parameters of the hill and adstock functions in print_summary and your_mmm.trace.

[stdp95]

@pabloduque0 I was just wondering when we can expect to receive the response curves and media metrics at the geo level.

[theslothook]

@xijianlim @stdp95 I have adapted their code to get the response curve breakdowns by the geo level. It amounts to not summing the matrices by geo