diff --git a/gcloud/logging/logger.py b/gcloud/logging/logger.py
index 9d76fa6ac5e7..7d5959347d7c 100644
--- a/gcloud/logging/logger.py
+++ b/gcloud/logging/logger.py
@@ -41,3 +41,49 @@ def client(self):
     def project(self):
         """Project bound to the logger."""
         return self._client.project
+
+    @property
+    def full_name(self):
+        """Fully-qualified name used in logging APIs"""
+        return 'projects/%s/logs/%s' % (self.project, self.name)
+
+    def _require_client(self, client):
+        """Check client or verify over-ride.
+
+        :type client: :class:`gcloud.logging.client.Client` or ``NoneType``
+        :param client: the client to use.  If not passed, falls back to the
+                       ``client`` stored on the current topic.
+
+        :rtype: :class:`gcloud.logging.client.Client`
+        :returns: The client passed in or the currently bound client.
+        """
+        if client is None:
+            client = self._client
+        return client
+
+    def log_text(self, text, client=None):
+        """API call:  log a text message via a POST request
+
+        See:
+        https://cloud.google.com/logging/docs/api/ref_v2beta1/rest/v2beta1/entries/write
+
+        :type text: text
+        :param text: the log message.
+
+        :type client: :class:`gcloud.logging.client.Client` or ``NoneType``
+        :param client: the client to use.  If not passed, falls back to the
+                       ``client`` stored on the current logger.
+        """
+        client = self._require_client(client)
+
+        data = {
+            'entries': [{
+                'logName': self.full_name,
+                'textPayload': text,
+                'resource': {
+                    'type': 'global',
+                },
+            }],
+        }
+        client.connection.api_request(
+            method='POST', path='/entries:write', data=data)
diff --git a/gcloud/logging/test_logger.py b/gcloud/logging/test_logger.py
index e3d8107d882c..fcac20719c87 100644
--- a/gcloud/logging/test_logger.py
+++ b/gcloud/logging/test_logger.py
@@ -34,6 +34,53 @@ def test_ctor(self):
         self.assertEqual(logger.name, self.LOGGER_NAME)
         self.assertTrue(logger.client is client)
         self.assertEqual(logger.project, self.PROJECT)
+        self.assertEqual(logger.full_name, 'projects/%s/logs/%s'
+                         % (self.PROJECT, self.LOGGER_NAME))
+
+    def test_log_text_w_str_implicit_client(self):
+        TEXT = 'TEXT'
+        conn = _Connection({})
+        client = _Client(self.PROJECT, conn)
+        logger = self._makeOne(self.LOGGER_NAME, client=client)
+        logger.log_text(TEXT)
+        self.assertEqual(len(conn._requested), 1)
+        req = conn._requested[0]
+        SENT = {
+            'entries': [{
+                'logName': 'projects/%s/logs/%s' % (
+                    self.PROJECT, self.LOGGER_NAME),
+                'textPayload': TEXT,
+                'resource': {
+                    'type': 'global',
+                },
+            }],
+        }
+        self.assertEqual(req['method'], 'POST')
+        self.assertEqual(req['path'], '/entries:write')
+        self.assertEqual(req['data'], SENT)
+
+    def test_log_text_w_unicode_explicit_client(self):
+        TEXT = u'TEXT'
+        conn = _Connection({})
+        client1 = _Client(self.PROJECT, object())
+        client2 = _Client(self.PROJECT, conn)
+        logger = self._makeOne(self.LOGGER_NAME, client=client1)
+        logger.log_text(TEXT, client=client2)
+        self.assertEqual(len(conn._requested), 1)
+        req = conn._requested[0]
+        SENT = {
+            'entries': [{
+                'logName': 'projects/%s/logs/%s' % (
+                    self.PROJECT, self.LOGGER_NAME),
+                'textPayload': TEXT,
+                'resource': {
+                    'type': 'global',
+                },
+            }],
+        }
+        self.assertEqual(req['method'], 'POST')
+        self.assertEqual(req['path'], '/entries:write')
+        self.assertEqual(req['data'], SENT)
 
 
 class _Connection(object):
@@ -42,6 +89,11 @@ def __init__(self, *responses):
         self._responses = responses
         self._requested = []
 
+    def api_request(self, **kw):
+        self._requested.append(kw)
+        response, self._responses = self._responses[0], self._responses[1:]
+        return response
+
 
 class _Client(object):