diff --git a/setup.py b/setup.py
index aea3ba1ba4a1..d1eabf4faa43 100644
--- a/setup.py
+++ b/setup.py
@@ -13,17 +13,41 @@
 # limitations under the License.
 
 import os
-import sys
 
-from setuptools import setup
 from setuptools import find_packages
+from setuptools import setup
 
 
-PROJECT_ROOT = os.path.abspath(os.path.dirname(__file__))
+PACKAGE_ROOT = os.path.abspath(os.path.dirname(__file__))
 
-with open(os.path.join(PROJECT_ROOT, 'README.rst')) as file_obj:
+with open(os.path.join(PACKAGE_ROOT, 'README.rst')) as file_obj:
     README = file_obj.read()
 
+# NOTE: This is duplicated throughout and we should try to
+#       consolidate.
+SETUP_BASE = {
+    'author': 'Google Cloud Platform',
+    'author_email': 'jjg+google-cloud-python@google.com',
+    'scripts': [],
+    'url': 'https://github.com/GoogleCloudPlatform/google-cloud-python',
+    'license': 'Apache 2.0',
+    'platforms': 'Posix; MacOS X; Windows',
+    'include_package_data': True,
+    'zip_safe': False,
+    'classifiers': [
+        'Development Status :: 4 - Beta',
+        'Intended Audience :: Developers',
+        'License :: OSI Approved :: Apache Software License',
+        'Operating System :: OS Independent',
+        'Programming Language :: Python :: 2',
+        'Programming Language :: Python :: 2.7',
+        'Programming Language :: Python :: 3',
+        'Programming Language :: Python :: 3.4',
+        'Programming Language :: Python :: 3.5',
+        'Topic :: Internet',
+    ],
+}
+
 
 REQUIREMENTS = [
     'httplib2 >= 0.9.1',
@@ -50,31 +74,12 @@
     name='google-cloud',
     version='0.19.0',
     description='API Client library for Google Cloud',
-    author='Google Cloud Platform',
-    author_email='jjg+google-cloud-python@google.com',
     long_description=README,
-    scripts=[],
-    url='https://github.com/GoogleCloudPlatform/google-cloud-python',
     namespace_packages=[
         'google',
         'google.cloud',
     ],
     packages=find_packages(),
-    license='Apache 2.0',
-    platforms='Posix; MacOS X; Windows',
-    include_package_data=True,
-    zip_safe=False,
     install_requires=REQUIREMENTS,
-    classifiers=[
-        'Development Status :: 4 - Beta',
-        'Intended Audience :: Developers',
-        'License :: OSI Approved :: Apache Software License',
-        'Operating System :: OS Independent',
-        'Programming Language :: Python :: 2',
-        'Programming Language :: Python :: 2.7',
-        'Programming Language :: Python :: 3',
-        'Programming Language :: Python :: 3.4',
-        'Programming Language :: Python :: 3.5',
-        'Topic :: Internet',
-    ]
+    **SETUP_BASE
 )