diff --git a/build/Makefile b/build/Makefile
index 377c7fa8bb..883c11b0be 100644
--- a/build/Makefile
+++ b/build/Makefile
@@ -24,7 +24,7 @@
 #
 
 # base version target. This is usually the next release.
-base_version = 1.10.0
+base_version = 1.11.0
 
 # agones image release registry
 release_registry = gcr.io/agones-images
diff --git a/docs/governance/templates/release_issue.md b/docs/governance/templates/release_issue.md
index 415cb3295a..5d65f326f3 100644
--- a/docs/governance/templates/release_issue.md
+++ b/docs/governance/templates/release_issue.md
@@ -46,11 +46,16 @@ and copy it into a release issue. Fill in relevant values, found inside {}
    `make sdk-publish-csharp RELEASE_VERSION={version}-rc`).
    Will need [NuGet API Key](https://www.nuget.org/account/apikeys) from Agones account.
 - [ ] Run `make do-release`. (if release candidate: `make do-release RELEASE_VERSION={version}-rc`) to create and push the docker images and helm chart.
-- [ ] Do a `helm repo add agones https://agones.dev/chart/stable` and verify that the new version is available via the command `helm search agones/`
-- [ ] Do a `helm install` and a smoke test to confirm everything is working.
+- [ ] Do a `helm repo add agones https://agones.dev/chart/stable` / `help repo update` and verify that the new
+ version is available via the command `helm search repo agones --versions --devel`.
+- [ ] Do a `helm install --namespace=agones-system agones agones/agones` 
+    (`helm install --namespace=agones-system agones agones/agones --version={version}-rc` if release candidate) and a smoke
+     test to confirm everything is working.
 - [ ] Attach all assets found in the `release` folder to the release.
 - [ ] Submit the Release.
 - [ ] Send an email to the [mailing list][list] with the release details (copy-paste the release blog post)
+- [ ] Paste the announcement blog post to the #users Slack group.
+- [ ] Post to the [agonesdev](https://twitter.com/agonesdev) twitter account.
 - [ ] If full release, then increment the `base_version` in [`build/Makefile`][build-makefile]
 - [ ] If full release move [helm `tag` value][values] is set to {version}+1-dev
 - [ ] If full release move the [helm `Chart` version values][chart] is to {version}+1-dev
diff --git a/install/helm/agones/Chart.yaml b/install/helm/agones/Chart.yaml
index 6d5d9236c3..ae2655afe1 100644
--- a/install/helm/agones/Chart.yaml
+++ b/install/helm/agones/Chart.yaml
@@ -15,8 +15,8 @@
 # Declare variables to be passed into your templates.
 
 apiVersion: v1
-appVersion: "1.10.0"
-version: 1.10.0
+appVersion: "1.11.0-dev"
+version: 1.11.0-dev
 name: agones
 description: a library for hosting, running and scaling dedicated game servers on Kubernetes.
 keywords:
diff --git a/install/helm/agones/values.yaml b/install/helm/agones/values.yaml
index a9d5dee33c..324277ced4 100644
--- a/install/helm/agones/values.yaml
+++ b/install/helm/agones/values.yaml
@@ -155,7 +155,7 @@ agones:
     totalRemoteAllocationTimeout: 30s
   image:
     registry: gcr.io/agones-images
-    tag: 1.10.0
+    tag: 1.11.0-dev
     controller:
       name: agones-controller
       pullPolicy: IfNotPresent
diff --git a/install/yaml/install.yaml b/install/yaml/install.yaml
index f5c1948064..9d43c18bb4 100644
--- a/install/yaml/install.yaml
+++ b/install/yaml/install.yaml
@@ -8,7 +8,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 ---
@@ -33,7 +33,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 ---
@@ -58,7 +58,7 @@ metadata:
   namespace: default
   labels:
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 ---
@@ -70,7 +70,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones-manual
-    chart: "agones-1.10.0"
+    chart: "agones-1.11.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 type: Opaque
@@ -87,7 +87,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones-manual
-    chart: "agones-1.10.0"
+    chart: "agones-1.11.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 data:
@@ -103,7 +103,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones-manual
-    chart: "agones-1.10.0"
+    chart: "agones-1.11.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 data:
@@ -119,7 +119,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones-manual
-    chart: "agones-1.10.0"
+    chart: "agones-1.11.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 data:
@@ -147,7 +147,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -383,7 +383,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -468,7 +468,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -670,7 +670,7 @@ metadata:
     controller-tools.k8s.io: "1.0"
     component: crd
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
   name: gameserverallocationpolicies.multicluster.agones.dev
@@ -765,7 +765,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -983,7 +983,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 rules:
@@ -1014,7 +1014,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 rules:
@@ -1060,7 +1060,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 rules:
@@ -1080,7 +1080,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 subjects:
@@ -1100,7 +1100,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 subjects:
@@ -1152,7 +1152,7 @@ metadata:
   namespace: default
   labels:
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 subjects:
@@ -1173,7 +1173,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -1195,7 +1195,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -1231,7 +1231,7 @@ metadata:
   labels:
     agones.dev/role: controller
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -1267,7 +1267,7 @@ metadata:
   labels:
     component: allocator
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -1303,7 +1303,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -1346,7 +1346,7 @@ spec:
       serviceAccountName: agones-controller
       containers:
       - name: agones-controller
-        image: "gcr.io/agones-images/agones-controller:1.10.0"
+        image: "gcr.io/agones-images/agones-controller:1.11.0-dev"
         imagePullPolicy: IfNotPresent
         env:
         # minimum port that can be exposed to GameServer traffic
@@ -1356,7 +1356,7 @@ spec:
         - name: MAX_PORT
           value: "8000"
         - name: SIDECAR_IMAGE # overwrite the GameServer sidecar image that is used
-          value: "gcr.io/agones-images/agones-sdk:1.10.0"
+          value: "gcr.io/agones-images/agones-sdk:1.11.0-dev"
         - name: ALWAYS_PULL_SIDECAR # set the sidecar imagePullPolicy to Always
           value: "false"
         - name: SIDECAR_CPU_REQUEST
@@ -1445,7 +1445,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -1480,7 +1480,7 @@ spec:
       priorityClassName: agones-system
       containers:
         - name: agones-ping
-          image: "gcr.io/agones-images/agones-ping:1.10.0"
+          image: "gcr.io/agones-images/agones-ping:1.11.0-dev"
           imagePullPolicy: IfNotPresent
           livenessProbe:
             httpGet:
@@ -1554,7 +1554,7 @@ spec:
           secretName: allocator-client-ca
       containers:
       - name: agones-allocator
-        image: "gcr.io/agones-images/agones-allocator:1.10.0"
+        image: "gcr.io/agones-images/agones-allocator:1.11.0-dev"
         imagePullPolicy: IfNotPresent
         livenessProbe:
           httpGet:
@@ -1622,7 +1622,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -1661,7 +1661,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 webhooks:
@@ -1701,7 +1701,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.10.0
+    chart: agones-1.11.0-dev
     release: agones-manual
     heritage: Helm
 webhooks:
diff --git a/sdks/csharp/sdk/AgonesSDK.nuspec b/sdks/csharp/sdk/AgonesSDK.nuspec
index 7df4d79343..cde17b0b91 100644
--- a/sdks/csharp/sdk/AgonesSDK.nuspec
+++ b/sdks/csharp/sdk/AgonesSDK.nuspec
@@ -2,7 +2,7 @@
 <package >
   <metadata>
     <id>AgonesSDK</id>
-    <version>1.10.0</version>
+    <version>1.11.0-dev</version>
     <authors>Google LLC</authors>
     <owners>Google LLC</owners>
     <requireLicenseAcceptance>false</requireLicenseAcceptance>
diff --git a/sdks/csharp/sdk/csharp-sdk.csproj b/sdks/csharp/sdk/csharp-sdk.csproj
index e146cc9fb8..8cad6c28ea 100644
--- a/sdks/csharp/sdk/csharp-sdk.csproj
+++ b/sdks/csharp/sdk/csharp-sdk.csproj
@@ -13,7 +13,7 @@
     <PackageProjectUrl>https://agones.dev</PackageProjectUrl>
     <PackageLicenseUrl>http://www.apache.org/licenses/LICENSE-2.0</PackageLicenseUrl>
     <AssemblyName>AgonesSDK</AssemblyName>
-    <Version>1.10.0</Version>
+    <Version>1.11.0-dev</Version>
     <PackageTags>agones, googleforgames, kuberenetes, multiplayer, gameservers</PackageTags>
     <Company>agones.dev</Company>
     <Configurations>Debug;Release;DebugProtoGen</Configurations>
diff --git a/sdks/nodejs/package.json b/sdks/nodejs/package.json
index 47cd5e589f..9a14d02a75 100644
--- a/sdks/nodejs/package.json
+++ b/sdks/nodejs/package.json
@@ -27,5 +27,5 @@
     "publishConfig": {
         "access": "public"
     },
-    "version": "1.10.0"
+    "version": "1.11.0-dev"
 }