diff --git a/build/Makefile b/build/Makefile
index 9955248bdf..5f5eb8e91c 100644
--- a/build/Makefile
+++ b/build/Makefile
@@ -24,7 +24,7 @@
 #
 
 # base version target. This is usually the next release.
-base_version = 1.40.0
+base_version = 1.41.0
 
 #
 # All of the following can be overwritten with environment variables
diff --git a/install/helm/agones/Chart.yaml b/install/helm/agones/Chart.yaml
index 0969c47110..cbd51effd9 100644
--- a/install/helm/agones/Chart.yaml
+++ b/install/helm/agones/Chart.yaml
@@ -15,8 +15,8 @@
 # Declare variables to be passed into your templates.
 
 apiVersion: v1
-appVersion: "1.40.0"
-version: 1.40.0
+appVersion: "1.41.0-dev"
+version: 1.41.0-dev
 name: agones
 description: a library for hosting, running and scaling dedicated game servers on Kubernetes.
 keywords:
diff --git a/install/helm/agones/values.yaml b/install/helm/agones/values.yaml
index 24eb60860e..1070d30065 100644
--- a/install/helm/agones/values.yaml
+++ b/install/helm/agones/values.yaml
@@ -254,7 +254,7 @@ agones:
     topologySpreadConstraints: {}
   image:
     registry: us-docker.pkg.dev/agones-images/release
-    tag: 1.40.0
+    tag: 1.41.0-dev
     controller:
       name: agones-controller
       pullPolicy: IfNotPresent
diff --git a/install/yaml/install.yaml b/install/yaml/install.yaml
index 4140f076bb..6428db250a 100644
--- a/install/yaml/install.yaml
+++ b/install/yaml/install.yaml
@@ -50,7 +50,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 ---
@@ -75,7 +75,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 ---
@@ -100,7 +100,7 @@ metadata:
   namespace: default
   labels:
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 ---
@@ -112,7 +112,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: "agones-1.40.0"
+    chart: "agones-1.41.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 type: Opaque
@@ -129,7 +129,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: "agones-1.40.0"
+    chart: "agones-1.41.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 data:
@@ -145,7 +145,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: "agones-1.40.0"
+    chart: "agones-1.41.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 data:
@@ -161,7 +161,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: "agones-1.40.0"
+    chart: "agones-1.41.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 data:
@@ -191,7 +191,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -5634,7 +5634,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -5824,7 +5824,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -11099,7 +11099,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
   name: gameserverallocationpolicies.multicluster.agones.dev
@@ -11178,7 +11178,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -16589,7 +16589,7 @@ metadata:
   name: agones-allocator
   labels:
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 rules:
@@ -16619,7 +16619,7 @@ metadata:
   name: agones-controller
   labels:
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 rules:
@@ -16673,7 +16673,7 @@ metadata:
   name: agones-sdk
   labels:
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 rules:
@@ -16692,7 +16692,7 @@ metadata:
   name: agones-allocator
   labels:
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 subjects:
@@ -16711,7 +16711,7 @@ metadata:
   name: agones-controller-access
   labels:
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 subjects:
@@ -16763,7 +16763,7 @@ metadata:
   namespace: default
   labels:
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 subjects:
@@ -16797,7 +16797,7 @@ metadata:
   labels:
     agones.dev/role: controller
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -16831,7 +16831,7 @@ metadata:
   labels:
     agones.dev/role: extensions
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -16851,7 +16851,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -16873,7 +16873,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -16909,7 +16909,7 @@ metadata:
   labels:
     agones.dev/role: extensions
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -16946,7 +16946,7 @@ metadata:
   labels:
     component: allocator
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -16968,7 +16968,7 @@ metadata:
   labels:
     multicluster.agones.dev/role: allocator
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -17002,7 +17002,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -17044,7 +17044,7 @@ spec:
       serviceAccountName: agones-controller
       containers:
       - name: agones-controller
-        image: "us-docker.pkg.dev/agones-images/release/agones-controller:1.40.0"
+        image: "us-docker.pkg.dev/agones-images/release/agones-controller:1.41.0-dev"
         imagePullPolicy: IfNotPresent
         env:
         # minimum port that can be exposed to GameServer traffic
@@ -17054,7 +17054,7 @@ spec:
         - name: MAX_PORT
           value: "8000"
         - name: SIDECAR_IMAGE # overwrite the GameServer sidecar image that is used
-          value: "us-docker.pkg.dev/agones-images/release/agones-sdk:1.40.0"
+          value: "us-docker.pkg.dev/agones-images/release/agones-sdk:1.41.0-dev"
         - name: ALWAYS_PULL_SIDECAR # set the sidecar imagePullPolicy to Always
           value: "false"
         - name: SIDECAR_CPU_REQUEST
@@ -17160,7 +17160,7 @@ metadata:
   labels:
     component: extensions
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -17204,7 +17204,7 @@ spec:
       terminationGracePeriodSeconds: 27
       containers:
       - name: agones-extensions
-        image: "us-docker.pkg.dev/agones-images/release/agones-extensions:1.40.0"
+        image: "us-docker.pkg.dev/agones-images/release/agones-extensions:1.41.0-dev"
         imagePullPolicy: IfNotPresent
         env:
         - name: PROMETHEUS_EXPORTER
@@ -17306,7 +17306,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -17341,7 +17341,7 @@ spec:
       priorityClassName: agones-system
       containers:
         - name: agones-ping
-          image: "us-docker.pkg.dev/agones-images/release/agones-ping:1.40.0"
+          image: "us-docker.pkg.dev/agones-images/release/agones-ping:1.41.0-dev"
           imagePullPolicy: IfNotPresent
           livenessProbe:
             httpGet:
@@ -17415,7 +17415,7 @@ spec:
           secretName: allocator-client-ca
       containers:
       - name: agones-allocator
-        image: "us-docker.pkg.dev/agones-images/release/agones-allocator:1.40.0"
+        image: "us-docker.pkg.dev/agones-images/release/agones-allocator:1.41.0-dev"
         imagePullPolicy: IfNotPresent
         livenessProbe:
           httpGet:
@@ -17496,7 +17496,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -17547,7 +17547,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 webhooks:
@@ -17599,7 +17599,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.40.0
+    chart: agones-1.41.0-dev
     release: agones-manual
     heritage: Helm
 webhooks:
diff --git a/sdks/csharp/sdk/AgonesSDK.nuspec b/sdks/csharp/sdk/AgonesSDK.nuspec
index 4754d1dbed..91944faf6f 100644
--- a/sdks/csharp/sdk/AgonesSDK.nuspec
+++ b/sdks/csharp/sdk/AgonesSDK.nuspec
@@ -2,7 +2,7 @@
 <package >
   <metadata>
     <id>AgonesSDK</id>
-    <version>1.40.0</version>
+    <version>1.41.0-dev</version>
     <authors>Google LLC</authors>
     <owners>Google LLC</owners>
     <requireLicenseAcceptance>false</requireLicenseAcceptance>
diff --git a/sdks/csharp/sdk/csharp-sdk.csproj b/sdks/csharp/sdk/csharp-sdk.csproj
index 1559358c24..cabfa32b79 100644
--- a/sdks/csharp/sdk/csharp-sdk.csproj
+++ b/sdks/csharp/sdk/csharp-sdk.csproj
@@ -13,7 +13,7 @@
     <PackageProjectUrl>https://agones.dev</PackageProjectUrl>
     <PackageLicenseUrl>http://www.apache.org/licenses/LICENSE-2.0</PackageLicenseUrl>
     <AssemblyName>AgonesSDK</AssemblyName>
-    <Version>1.40.0</Version>
+    <Version>1.41.0-dev</Version>
     <PackageTags>agones, googleforgames, kuberenetes, multiplayer, gameservers</PackageTags>
     <Company>agones.dev</Company>
     <Configurations>Debug;Release;DebugProtoGen</Configurations>
diff --git a/sdks/nodejs/package-lock.json b/sdks/nodejs/package-lock.json
index 5bbdeb63a1..ab475259ff 100644
--- a/sdks/nodejs/package-lock.json
+++ b/sdks/nodejs/package-lock.json
@@ -1,12 +1,12 @@
 {
     "name": "@google-cloud/agones-sdk",
-    "version": "1.40.0",
+    "version": "1.41.0-dev",
     "lockfileVersion": 2,
     "requires": true,
     "packages": {
         "": {
             "name": "@google-cloud/agones-sdk",
-            "version": "1.40.0",
+            "version": "1.41.0-dev",
             "license": "Apache-2.0",
             "dependencies": {
                 "@grpc/grpc-js": "1.7.3",
diff --git a/sdks/nodejs/package.json b/sdks/nodejs/package.json
index 9f7aa7f3ba..41ddd0f2f8 100644
--- a/sdks/nodejs/package.json
+++ b/sdks/nodejs/package.json
@@ -26,5 +26,5 @@
     "publishConfig": {
         "access": "public"
     },
-    "version": "1.40.0"
+    "version": "1.41.0-dev"
 }
diff --git a/sdks/rust/Cargo.toml b/sdks/rust/Cargo.toml
index b26ab4fa96..70e1b0c5ed 100644
--- a/sdks/rust/Cargo.toml
+++ b/sdks/rust/Cargo.toml
@@ -14,7 +14,7 @@
 
 [package]
 name = "agones"
-version = "1.40.0"
+version = "1.41.0-dev"
 edition = "2021"
 description = "The Rust SDK for Agones."
 license = "Apache-2.0"
diff --git a/sdks/unity/package.json b/sdks/unity/package.json
index c14835c0ff..0782ce563d 100644
--- a/sdks/unity/package.json
+++ b/sdks/unity/package.json
@@ -1,6 +1,6 @@
 {
     "name": "com.googleforgames.agones",
-    "version": "1.40.0",
+    "version": "1.41.0-dev",
     "displayName": "Agones Unity SDK",
     "description": "The Unity Gameserver SDK for Agones",
     "unity": "2019.1",
diff --git a/site/content/en/blog/releases/1.40.0.md b/site/content/en/blog/releases/1.40.0.md
index 51c639b40b..9ad497ab3d 100644
--- a/site/content/en/blog/releases/1.40.0.md
+++ b/site/content/en/blog/releases/1.40.0.md
@@ -22,7 +22,7 @@ In this release, we’ve updated our Kuberenetes support to include version 1.29
 
 - **Counters & Lists Documentation Enhancements**: We've standardized sorting priorities in GameServerAllocation and Fleet to consistently use available capacity and set the default sorting order as Ascending, making it easier to understand. We also have a new Counters and Lists [documentation landing page](https://agones.dev/site/docs/guides/counters-and-lists/) to explain the functionality in full.
 
-- **Optimised GameServer Sub-Controller Queues**: We noticed that parts of the Agones contoller were queuing _way_ too many items than they should, resulting in consuming more memory than was ideal. This fixes that, ensuring that _far_ fewer records get queued, resulting in a leaner memory footprint from the controller.
+- **Optimised GameServer Sub-Controller Queues**: We noticed that parts of the Agones controller were queuing _way_ too many items than they should, resulting in consuming more memory than was ideal. This fixes that, ensuring that _far_ fewer records get queued, resulting in a leaner memory footprint from the controller.
 
 Check the <a href="https://github.com/googleforgames/agones/tree/release-1.40.0" data-proofer-ignore>README</a> for details on features, installation and usage.