diff --git a/build/Makefile b/build/Makefile
index 0db051fe23..a610c3f086 100644
--- a/build/Makefile
+++ b/build/Makefile
@@ -24,7 +24,7 @@
 #
 
 # base version target. This is usually the next release.
-base_version = 1.28.0
+base_version = 1.29.0
 
 # agones image release registry
 release_registry = gcr.io/agones-images
diff --git a/install/helm/agones/Chart.yaml b/install/helm/agones/Chart.yaml
index 43a6ed6273..f97290d8bb 100644
--- a/install/helm/agones/Chart.yaml
+++ b/install/helm/agones/Chart.yaml
@@ -15,8 +15,8 @@
 # Declare variables to be passed into your templates.
 
 apiVersion: v1
-appVersion: "1.28.0"
-version: 1.28.0
+appVersion: "1.29.0-dev"
+version: 1.29.0-dev
 name: agones
 description: a library for hosting, running and scaling dedicated game servers on Kubernetes.
 keywords:
diff --git a/install/helm/agones/values.yaml b/install/helm/agones/values.yaml
index 1ed838b1f2..20ee69228b 100644
--- a/install/helm/agones/values.yaml
+++ b/install/helm/agones/values.yaml
@@ -212,7 +212,7 @@ agones:
     allocationBatchWaitTime: 500ms
   image:
     registry: gcr.io/agones-images
-    tag: 1.28.0
+    tag: 1.29.0-dev
     controller:
       name: agones-controller
       pullPolicy: IfNotPresent
diff --git a/install/yaml/install.yaml b/install/yaml/install.yaml
index edc15e3860..59066eb970 100644
--- a/install/yaml/install.yaml
+++ b/install/yaml/install.yaml
@@ -8,7 +8,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 ---
@@ -33,7 +33,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 ---
@@ -58,7 +58,7 @@ metadata:
   namespace: default
   labels:
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 ---
@@ -70,7 +70,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: "agones-1.28.0"
+    chart: "agones-1.29.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 type: Opaque
@@ -87,7 +87,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: "agones-1.28.0"
+    chart: "agones-1.29.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 data:
@@ -103,7 +103,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: "agones-1.28.0"
+    chart: "agones-1.29.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 data:
@@ -119,7 +119,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: "agones-1.28.0"
+    chart: "agones-1.29.0-dev"
     release: "agones-manual"
     heritage: "Helm"
 data:
@@ -149,7 +149,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -4857,7 +4857,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -5003,7 +5003,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -9541,7 +9541,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
   name: gameserverallocationpolicies.multicluster.agones.dev
@@ -9620,7 +9620,7 @@ metadata:
   labels:
     component: crd
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -14298,7 +14298,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 rules:
@@ -14329,7 +14329,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 rules:
@@ -14381,7 +14381,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 rules:
@@ -14401,7 +14401,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 subjects:
@@ -14421,7 +14421,7 @@ metadata:
   namespace: agones-system
   labels:
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 subjects:
@@ -14473,7 +14473,7 @@ metadata:
   namespace: default
   labels:
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 subjects:
@@ -14494,7 +14494,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -14516,7 +14516,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -14552,7 +14552,7 @@ metadata:
   labels:
     agones.dev/role: controller
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -14589,7 +14589,7 @@ metadata:
   labels:
     component: allocator
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -14611,7 +14611,7 @@ metadata:
   labels:
     multicluster.agones.dev/role: allocator
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -14646,7 +14646,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -14689,7 +14689,7 @@ spec:
       serviceAccountName: agones-controller
       containers:
       - name: agones-controller
-        image: "gcr.io/agones-images/agones-controller:1.28.0"
+        image: "gcr.io/agones-images/agones-controller:1.29.0-dev"
         imagePullPolicy: IfNotPresent
         env:
         # minimum port that can be exposed to GameServer traffic
@@ -14699,7 +14699,7 @@ spec:
         - name: MAX_PORT
           value: "8000"
         - name: SIDECAR_IMAGE # overwrite the GameServer sidecar image that is used
-          value: "gcr.io/agones-images/agones-sdk:1.28.0"
+          value: "gcr.io/agones-images/agones-sdk:1.29.0-dev"
         - name: ALWAYS_PULL_SIDECAR # set the sidecar imagePullPolicy to Always
           value: "false"
         - name: SIDECAR_CPU_REQUEST
@@ -14797,7 +14797,7 @@ metadata:
   labels:
     component: ping
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -14832,7 +14832,7 @@ spec:
       priorityClassName: agones-system
       containers:
         - name: agones-ping
-          image: "gcr.io/agones-images/agones-ping:1.28.0"
+          image: "gcr.io/agones-images/agones-ping:1.29.0-dev"
           imagePullPolicy: IfNotPresent
           livenessProbe:
             httpGet:
@@ -14905,7 +14905,7 @@ spec:
           secretName: allocator-client-ca
       containers:
       - name: agones-allocator
-        image: "gcr.io/agones-images/agones-allocator:1.28.0"
+        image: "gcr.io/agones-images/agones-allocator:1.29.0-dev"
         imagePullPolicy: IfNotPresent
         livenessProbe:
           httpGet:
@@ -14981,7 +14981,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 spec:
@@ -15032,7 +15032,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 webhooks:
@@ -15084,7 +15084,7 @@ metadata:
   labels:
     component: controller
     app: agones
-    chart: agones-1.28.0
+    chart: agones-1.29.0-dev
     release: agones-manual
     heritage: Helm
 webhooks:
diff --git a/sdks/csharp/sdk/AgonesSDK.nuspec b/sdks/csharp/sdk/AgonesSDK.nuspec
index 9c17a3b179..9f96a4e07d 100644
--- a/sdks/csharp/sdk/AgonesSDK.nuspec
+++ b/sdks/csharp/sdk/AgonesSDK.nuspec
@@ -2,7 +2,7 @@
 <package >
   <metadata>
     <id>AgonesSDK</id>
-    <version>1.28.0</version>
+    <version>1.29.0-dev</version>
     <authors>Google LLC</authors>
     <owners>Google LLC</owners>
     <requireLicenseAcceptance>false</requireLicenseAcceptance>
diff --git a/sdks/csharp/sdk/csharp-sdk.csproj b/sdks/csharp/sdk/csharp-sdk.csproj
index bc38fff47c..d83e4c6b86 100644
--- a/sdks/csharp/sdk/csharp-sdk.csproj
+++ b/sdks/csharp/sdk/csharp-sdk.csproj
@@ -13,7 +13,7 @@
     <PackageProjectUrl>https://agones.dev</PackageProjectUrl>
     <PackageLicenseUrl>http://www.apache.org/licenses/LICENSE-2.0</PackageLicenseUrl>
     <AssemblyName>AgonesSDK</AssemblyName>
-    <Version>1.28.0</Version>
+    <Version>1.29.0-dev</Version>
     <PackageTags>agones, googleforgames, kuberenetes, multiplayer, gameservers</PackageTags>
     <Company>agones.dev</Company>
     <Configurations>Debug;Release;DebugProtoGen</Configurations>
diff --git a/sdks/nodejs/package-lock.json b/sdks/nodejs/package-lock.json
index 6ff52d689a..19a89d74ad 100644
--- a/sdks/nodejs/package-lock.json
+++ b/sdks/nodejs/package-lock.json
@@ -1,12 +1,12 @@
 {
     "name": "@google-cloud/agones-sdk",
-    "version": "1.28.0",
+    "version": "1.29.0-dev",
     "lockfileVersion": 2,
     "requires": true,
     "packages": {
         "": {
             "name": "@google-cloud/agones-sdk",
-            "version": "1.28.0",
+            "version": "1.29.0-dev",
             "license": "Apache-2.0",
             "dependencies": {
                 "@grpc/grpc-js": "1.7.3",
diff --git a/sdks/nodejs/package.json b/sdks/nodejs/package.json
index a8f875262d..3a726013aa 100644
--- a/sdks/nodejs/package.json
+++ b/sdks/nodejs/package.json
@@ -26,5 +26,5 @@
     "publishConfig": {
         "access": "public"
     },
-    "version": "1.28.0"
+    "version": "1.29.0-dev"
 }
diff --git a/sdks/unity/package.json b/sdks/unity/package.json
index 2872026ab4..fc7d213366 100644
--- a/sdks/unity/package.json
+++ b/sdks/unity/package.json
@@ -1,6 +1,6 @@
 {
     "name": "com.googleforgames.agones",
-    "version": "1.28.0",
+    "version": "1.29.0-dev",
     "displayName": "Agones Unity SDK",
     "description": "The Unity Gameserver SDK for Agones",
     "unity": "2019.1",