diff --git a/tools/deploy.sh b/tools/deploy.sh
index d8ad143205ed..1769bf788fa3 100755
--- a/tools/deploy.sh
+++ b/tools/deploy.sh
@@ -1,6 +1,6 @@
 #!/usr/bin/env bash
 
 curl -s --header "Content-Type: application/json" \
-  --data "{\"build_parameters\":{\"CIRCLE_JOB\": \"deploy\", \"IMAGE_NAMES\": \"$(make print-images)\"}}" \
+  --data "{\"build_parameters\":{\"CIRCLE_JOB\": \"deploy-loki\", \"IMAGE_NAMES\": \"$(make print-images)\"}}" \
   --request POST \
   https://circleci.com/api/v1.1/project/github/grafana/deployment_tools/tree/master?circle-token=$CIRCLE_TOKEN