diff --git a/.circleci/config.yml b/.circleci/config.yml
index aebf225bebbf..0792f4d2d728 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -46,7 +46,7 @@ workflows:
 # https://circleci.com/blog/circleci-hacks-reuse-yaml-in-your-circleci-config-with-yaml/
 .defaults: &defaults
   docker:
-    - image: grafana/loki-build-image:0.9.3
+    - image: grafana/loki-build-image:0.10.0
   working_directory: /src/loki
 
 jobs:
diff --git a/.drone/drone.yml b/.drone/drone.yml
index 8249ba1adf72..8f9329f7502b 100644
--- a/.drone/drone.yml
+++ b/.drone/drone.yml
@@ -12,28 +12,28 @@ workspace:
 
 steps:
 - name: test
-  image: grafana/loki-build-image:0.9.3
+  image: grafana/loki-build-image:0.10.0
   commands:
   - make BUILD_IN_CONTAINER=false test
   depends_on:
   - clone
 
 - name: lint
-  image: grafana/loki-build-image:0.9.3
+  image: grafana/loki-build-image:0.10.0
   commands:
   - make BUILD_IN_CONTAINER=false lint
   depends_on:
   - clone
 
 - name: check-generated-files
-  image: grafana/loki-build-image:0.9.3
+  image: grafana/loki-build-image:0.10.0
   commands:
   - make BUILD_IN_CONTAINER=false check-generated-files
   depends_on:
   - clone
 
 - name: check-mod
-  image: grafana/loki-build-image:0.9.3
+  image: grafana/loki-build-image:0.10.0
   commands:
   - make BUILD_IN_CONTAINER=false check-mod
   depends_on:
@@ -694,7 +694,7 @@ platform:
 
 steps:
 - name: trigger
-  image: grafana/loki-build-image:0.9.3
+  image: grafana/loki-build-image:0.10.0
   commands:
   - ./tools/deploy.sh
   environment:
@@ -722,7 +722,7 @@ platform:
 
 steps:
 - name: trigger
-  image: grafana/loki-build-image:0.9.3
+  image: grafana/loki-build-image:0.10.0
   commands:
   - go run ./tools/delete_tags.go -max-age=2160h -repo grafana/loki -delete
   - go run ./tools/delete_tags.go -max-age=2160h -repo grafana/promtail -delete
diff --git a/Makefile b/Makefile
index 7bea127450b0..435d282c93d9 100644
--- a/Makefile
+++ b/Makefile
@@ -39,7 +39,7 @@ IMAGE_NAMES := $(foreach dir,$(DOCKER_IMAGE_DIRS),$(patsubst %,$(IMAGE_PREFIX)%,
 # make BUILD_IN_CONTAINER=false target
 # or you can override this with an environment variable
 BUILD_IN_CONTAINER ?= true
-BUILD_IMAGE_VERSION := 0.9.3
+BUILD_IMAGE_VERSION := 0.10.0
 
 # Docker image info
 IMAGE_PREFIX ?= grafana
diff --git a/cmd/docker-driver/Dockerfile b/cmd/docker-driver/Dockerfile
index 836ee5fb550a..c04a01d17fd2 100644
--- a/cmd/docker-driver/Dockerfile
+++ b/cmd/docker-driver/Dockerfile
@@ -1,4 +1,4 @@
-ARG BUILD_IMAGE=grafana/loki-build-image:0.9.1
+ARG BUILD_IMAGE=grafana/loki-build-image:0.10.0
 # Directories in this file are referenced from the root of the project not this folder
 # This file is intended to be called from the root like so:
 # docker build -t grafana/loki -f cmd/loki/Dockerfile .
diff --git a/cmd/loki-canary/Dockerfile.cross b/cmd/loki-canary/Dockerfile.cross
index 04baa9af175a..1b08f0843a31 100644
--- a/cmd/loki-canary/Dockerfile.cross
+++ b/cmd/loki-canary/Dockerfile.cross
@@ -1,4 +1,4 @@
-ARG BUILD_IMAGE=grafana/loki-build-image:0.9.1
+ARG BUILD_IMAGE=grafana/loki-build-image:0.10.0
 # Directories in this file are referenced from the root of the project not this folder
 # This file is intended to be called from the root like so:
 # docker build -t grafana/promtail -f cmd/promtail/Dockerfile .
diff --git a/cmd/loki/Dockerfile.cross b/cmd/loki/Dockerfile.cross
index 87ab48cd5701..775d050808fc 100644
--- a/cmd/loki/Dockerfile.cross
+++ b/cmd/loki/Dockerfile.cross
@@ -1,4 +1,4 @@
-ARG BUILD_IMAGE=grafana/loki-build-image:0.9.1
+ARG BUILD_IMAGE=grafana/loki-build-image:0.10.0
 # Directories in this file are referenced from the root of the project not this folder
 # This file is intended to be called from the root like so:
 # docker build -t grafana/loki -f cmd/loki/Dockerfile .
diff --git a/cmd/promtail/Dockerfile.cross b/cmd/promtail/Dockerfile.cross
index c18b01106fa1..0eeb2a15bbb2 100644
--- a/cmd/promtail/Dockerfile.cross
+++ b/cmd/promtail/Dockerfile.cross
@@ -1,4 +1,4 @@
-ARG BUILD_IMAGE=grafana/loki-build-image:0.9.1
+ARG BUILD_IMAGE=grafana/loki-build-image:0.10.0
 # Directories in this file are referenced from the root of the project not this folder
 # This file is intended to be called from the root like so:
 # docker build -t grafana/promtail -f cmd/promtail/Dockerfile .