Jobs to be Done (JTBD) research framework #1437
Labels
feature: letter generator
feature: research analysis
feature: roadmap
feature: wiki
issue level I: request
Smallest type of issue; Typically can be completed by one person
priority: medium
role: research
UX and other research
size: 2pt
Can be done in 7-12 hours
Milestone
Overview
JTBD is a technique to help product and research teams identify the relationship of a person seeking a service (or product) as a response to their situation with the goal of achieving a particular outcome.
The goal is to focus on what our user is trying to accomplish. JTBD can be part of the matrix of other deliverables that inform Expunge Assist stakeholder conversations, research planning, design process, etc.
Action Items
Background
The broader goal for the UXR team is to build a research framework to incorporate personas, user journey maps, and JTBD to build and design better solutions.
Provisional JTBD statement: A person using Expunge Assist is seeking help in writing a strong declaration (to include with a discretionary petition) to clear their record.
The intervening steps before fulfilling that outcome are: obtaining a copy of their RAP sheet(s), clarity on eligibility with the help of legal counsel, and compiling information (GRE certificates, training certificates, evidence of sobriety, stories) to start drafting a declaration.
The big picture motivation for expungement is access to opportunities (housing, jobs, etc).
Resources/Notes
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