diff --git a/api/services.go b/api/services.go
index c0a92d39bc0d..94efcc56fc51 100644
--- a/api/services.go
+++ b/api/services.go
@@ -54,10 +54,6 @@ type ServiceRegistration struct {
 	// This value can only be read; it is ignored on job submission.
 	Address string
 
-	// Advertise is the IP address or FQDN to use for this service during service
-	// registration.
-	Advertise string
-
 	// Port is the port number on which this service registration is bound. It
 	// is determined by a combination of factors on the client.
 	Port int
@@ -236,7 +232,7 @@ type Service struct {
 	EnableTagOverride bool              `mapstructure:"enable_tag_override" hcl:"enable_tag_override,optional"`
 	PortLabel         string            `mapstructure:"port" hcl:"port,optional"`
 	AddressMode       string            `mapstructure:"address_mode" hcl:"address_mode,optional"`
-	Advertise         string            `hcl:"advertise,optional"`
+	Address           string            `hcl:"address,optional"`
 	Checks            []ServiceCheck    `hcl:"check,block"`
 	CheckRestart      *CheckRestart     `mapstructure:"check_restart" hcl:"check_restart,block"`
 	Connect           *ConsulConnect    `hcl:"connect,block"`
diff --git a/client/serviceregistration/nsd/nsd.go b/client/serviceregistration/nsd/nsd.go
index b02b53364e2a..32312d626472 100644
--- a/client/serviceregistration/nsd/nsd.go
+++ b/client/serviceregistration/nsd/nsd.go
@@ -271,7 +271,7 @@ func (s *ServiceRegistrationHandler) generateNomadServiceRegistration(
 
 	// Determine the address to advertise based on the mode.
 	ip, port, err := serviceregistration.GetAddress(
-		serviceSpec.Advertise, addrMode, serviceSpec.PortLabel, workload.Networks,
+		serviceSpec.Address, addrMode, serviceSpec.PortLabel, workload.Networks,
 		workload.DriverNetwork, workload.Ports, workload.NetworkStatus)
 	if err != nil {
 		return nil, fmt.Errorf("unable to get address for service %q: %v", serviceSpec.Name, err)
diff --git a/client/taskenv/services.go b/client/taskenv/services.go
index dee41dc0203a..e2a251af417e 100644
--- a/client/taskenv/services.go
+++ b/client/taskenv/services.go
@@ -36,7 +36,7 @@ func InterpolateServices(taskEnv *TaskEnv, services []*structs.Service) []*struc
 
 		service.Name = taskEnv.ReplaceEnv(service.Name)
 		service.PortLabel = taskEnv.ReplaceEnv(service.PortLabel)
-		service.Advertise = taskEnv.ReplaceEnv(service.Advertise)
+		service.Address = taskEnv.ReplaceEnv(service.Address)
 		service.Tags = taskEnv.ParseAndReplace(service.Tags)
 		service.CanaryTags = taskEnv.ParseAndReplace(service.CanaryTags)
 		service.Meta = interpolateMapStringString(taskEnv, service.Meta)
diff --git a/command/agent/consul/service_client.go b/command/agent/consul/service_client.go
index 4fcdd3f5c0c2..15ecdc6c8e5b 100644
--- a/command/agent/consul/service_client.go
+++ b/command/agent/consul/service_client.go
@@ -948,13 +948,11 @@ func (c *ServiceClient) serviceRegs(
 
 	// Determine the address to advertise based on the mode
 	ip, port, err := serviceregistration.GetAddress(
-		service.Advertise, addrMode, service.PortLabel, workload.Networks, workload.DriverNetwork, workload.Ports, workload.NetworkStatus)
+		service.Address, addrMode, service.PortLabel, workload.Networks, workload.DriverNetwork, workload.Ports, workload.NetworkStatus)
 	if err != nil {
 		return nil, fmt.Errorf("unable to get address for service %q: %v", service.Name, err)
 	}
 
-	c.logger.Info("SET ADDRESS", "ip", ip)
-
 	// Determine whether to use tags or canary_tags
 	var tags []string
 	if workload.Canary && len(service.CanaryTags) > 0 {
@@ -1075,13 +1073,19 @@ func (c *ServiceClient) checkRegs(serviceID string, service *structs.Service,
 
 			addrMode := check.AddressMode
 			if addrMode == "" {
-				// pre-#3380 compat
-				addrMode = structs.AddressModeHost
+				if service.Address != "" {
+					// if the service is using a custom address, enable the check
+					// to use that address
+					addrMode = structs.AddressModeAuto
+				} else {
+					// otherwise default to the host address
+					addrMode = structs.AddressModeHost
+				}
 			}
 
 			var err error
 			ip, port, err = serviceregistration.GetAddress(
-				"", addrMode, portLabel, workload.Networks, workload.DriverNetwork, workload.Ports, workload.NetworkStatus)
+				service.Address, addrMode, portLabel, workload.Networks, workload.DriverNetwork, workload.Ports, workload.NetworkStatus)
 			if err != nil {
 				return nil, fmt.Errorf("error getting address for check %q: %v", check.Name, err)
 			}
diff --git a/command/agent/job_endpoint.go b/command/agent/job_endpoint.go
index a1952259dcf6..c25a527ad102 100644
--- a/command/agent/job_endpoint.go
+++ b/command/agent/job_endpoint.go
@@ -1374,7 +1374,7 @@ func ApiServicesToStructs(in []*api.Service, group bool) []*structs.Service {
 			CanaryTags:        s.CanaryTags,
 			EnableTagOverride: s.EnableTagOverride,
 			AddressMode:       s.AddressMode,
-			Advertise:         s.Advertise,
+			Address:           s.Address,
 			Meta:              helper.CopyMapStringString(s.Meta),
 			CanaryMeta:        helper.CopyMapStringString(s.CanaryMeta),
 			OnUpdate:          s.OnUpdate,
diff --git a/command/agent/job_endpoint_test.go b/command/agent/job_endpoint_test.go
index 2321cb2cbaa1..fc43100273e0 100644
--- a/command/agent/job_endpoint_test.go
+++ b/command/agent/job_endpoint_test.go
@@ -2514,7 +2514,7 @@ func TestJobs_ApiJobToStructsJob(t *testing.T) {
 						CanaryTags:        []string{"d", "e"},
 						EnableTagOverride: true,
 						PortLabel:         "1234",
-						Advertise:         "group.example.com",
+						Address:           "group.example.com",
 						Meta: map[string]string{
 							"servicemeta": "foobar",
 						},
@@ -2607,7 +2607,7 @@ func TestJobs_ApiJobToStructsJob(t *testing.T) {
 								CanaryTags:        []string{"3", "4"},
 								EnableTagOverride: true,
 								PortLabel:         "foo",
-								Advertise:         "task.example.com",
+								Address:           "task.example.com",
 								Meta: map[string]string{
 									"servicemeta": "foobar",
 								},
@@ -2912,7 +2912,7 @@ func TestJobs_ApiJobToStructsJob(t *testing.T) {
 						EnableTagOverride: true,
 						PortLabel:         "1234",
 						AddressMode:       "auto",
-						Advertise:         "group.example.com",
+						Address:           "group.example.com",
 						Meta: map[string]string{
 							"servicemeta": "foobar",
 						},
@@ -3006,7 +3006,7 @@ func TestJobs_ApiJobToStructsJob(t *testing.T) {
 								EnableTagOverride: true,
 								PortLabel:         "foo",
 								AddressMode:       "auto",
-								Advertise:         "task.example.com",
+								Address:           "task.example.com",
 								Meta: map[string]string{
 									"servicemeta": "foobar",
 								},
diff --git a/command/service_info.go b/command/service_info.go
index 0297712adf3e..9fd7407d6dbb 100644
--- a/command/service_info.go
+++ b/command/service_info.go
@@ -163,7 +163,7 @@ func (s *ServiceInfoCommand) formatOutput(jobIDs []string, jobServices map[strin
 			outputTable = append(outputTable, fmt.Sprintf(
 				"%s|%s|[%s]|%s|%s",
 				service.JobID,
-				fmt.Sprintf("%s:%v", service.Address, service.Port),
+				formatAddress(service.Address, service.Port),
 				strings.Join(service.Tags, ","),
 				limit(service.NodeID, shortId),
 				limit(service.AllocID, shortId),
@@ -173,6 +173,13 @@ func (s *ServiceInfoCommand) formatOutput(jobIDs []string, jobServices map[strin
 	s.Ui.Output(formatList(outputTable))
 }
 
+func formatAddress(address string, port int) string {
+	if port == 0 {
+		return address
+	}
+	return fmt.Sprintf("%s:%d", address, port)
+}
+
 // formatOutput produces the verbose output of service registration info for a
 // specific service by its name.
 func (s *ServiceInfoCommand) formatVerboseOutput(jobIDs []string, jobServices map[string][]*api.ServiceRegistration) {
diff --git a/nomad/structs/diff_test.go b/nomad/structs/diff_test.go
index 9f2d2ed21e3a..447deaaa0647 100644
--- a/nomad/structs/diff_test.go
+++ b/nomad/structs/diff_test.go
@@ -5642,7 +5642,7 @@ func TestTaskDiff(t *testing.T) {
 						Name:        "foo",
 						PortLabel:   "bar",
 						AddressMode: "driver",
-						Advertise:   "a.example.com",
+						Address:     "a.example.com",
 						TaskName:    "task1",
 					},
 				},
@@ -7444,7 +7444,7 @@ func TestServicesDiff(t *testing.T) {
 					Name:              "webapp",
 					PortLabel:         "http",
 					AddressMode:       "host",
-					Advertise:         "a.example.com",
+					Address:           "a.example.com",
 					EnableTagOverride: true,
 					Tags:              []string{"prod"},
 					CanaryTags:        []string{"canary"},
@@ -7455,7 +7455,7 @@ func TestServicesDiff(t *testing.T) {
 					Name:              "webapp-2",
 					PortLabel:         "https",
 					AddressMode:       "alloc",
-					Advertise:         "b.example.com",
+					Address:           "b.example.com",
 					EnableTagOverride: false,
 					Tags:              []string{"prod", "dev"},
 					CanaryTags:        []string{"qa"},
diff --git a/nomad/structs/services.go b/nomad/structs/services.go
index d984f2be14c4..8b6df3d9f71c 100644
--- a/nomad/structs/services.go
+++ b/nomad/structs/services.go
@@ -455,7 +455,7 @@ type Service struct {
 
 	// Advertise enables explicitly setting and advertise address used in service
 	// registration. AddressMode must be "auto" if Advertise is set.
-	Advertise string
+	Address string
 
 	// EnableTagOverride will disable Consul's anti-entropy mechanism for the
 	// tags of this service. External updates to the service definition via
@@ -583,7 +583,7 @@ func (s *Service) Validate() error {
 	switch s.AddressMode {
 	case "", AddressModeAuto:
 	case AddressModeHost, AddressModeDriver, AddressModeAlloc:
-		if s.Advertise != "" {
+		if s.Address != "" {
 			mErr.Errors = append(mErr.Errors, fmt.Errorf("Service address_mode must be %q if address is set", AddressModeAuto))
 		}
 	default:
@@ -692,7 +692,7 @@ func (s *Service) Hash(allocID, taskName string, canary bool) string {
 	hashString(h, s.Name)
 	hashString(h, s.PortLabel)
 	hashString(h, s.AddressMode)
-	hashString(h, s.Advertise)
+	hashString(h, s.Address)
 	hashTags(h, s.Tags)
 	hashTags(h, s.CanaryTags)
 	hashBool(h, canary, "Canary")
@@ -775,7 +775,7 @@ func (s *Service) Equals(o *Service) bool {
 		return false
 	}
 
-	if s.Advertise != o.Advertise {
+	if s.Address != o.Address {
 		return false
 	}
 
diff --git a/nomad/structs/services_test.go b/nomad/structs/services_test.go
index ffa4d55641cb..7917c32451ab 100644
--- a/nomad/structs/services_test.go
+++ b/nomad/structs/services_test.go
@@ -248,7 +248,7 @@ func TestService_Hash(t *testing.T) {
 	// on comparing the resulting hash output
 
 	t.Run("mod advertise", func(t *testing.T) {
-		try(t, func(s *svc) { s.Advertise = "example.com" })
+		try(t, func(s *svc) { s.Address = "example.com" })
 	})
 
 	t.Run("mod name", func(t *testing.T) {
@@ -1586,7 +1586,7 @@ func TestService_Validate(t *testing.T) {
 
 func TestService_Advertise(t *testing.T) {
 	try := func(mode, advertise string, exp error) {
-		s := &Service{Name: "s1", Provider: "consul", AddressMode: mode, Advertise: advertise}
+		s := &Service{Name: "s1", Provider: "consul", AddressMode: mode, Address: advertise}
 		result := s.Validate()
 		if exp == nil {
 			require.NoError(t, result)
@@ -1636,7 +1636,7 @@ func TestService_Equals(t *testing.T) {
 	o.Name = "diff"
 	assertDiff()
 
-	o.Advertise = "diff"
+	o.Address = "diff"
 	assertDiff()
 
 	o.PortLabel = "diff"