The Beacon CRM is responsible for tracking customer’s activity standing inside of the store with the help of Beacon devices and Mobile application.
Assume you enter in a Shopping mall, and you are standing near Electronics zone, and the mobile application will detect the Beacon placed there and sent the beacons info to the server, and according to the beacon info, the server will return specific offers related to that section where the beacon is currently placed. So whenever you go to any part of the Shopping mall, your mobile application will automatically display you that particular section's available deals and offers.