This dataset contains all purchases made for an online retail company based in the UK during an eight month period.
Overview of RFM analysis RFM stands for Recency - Frequency - Monetary Value. RFM analysis numerically ranks a customer in each of these three categories, generally on a scale of 1 to 5 (the higher the number, the better the result). The "best" customer would receive a top score in every categor
Objective: Segmentation customers base on their RFM values using Kmeans