diff --git a/baseapp/abci.go b/baseapp/abci.go
index 4c58a70e437..e5784479e7b 100644
--- a/baseapp/abci.go
+++ b/baseapp/abci.go
@@ -104,7 +104,7 @@ func (app *BaseApp) FilterPeerByID(info string) abci.ResponseQuery {
 
 // BeginBlock implements the ABCI application interface.
 func (app *BaseApp) BeginBlock(req abci.RequestBeginBlock) (res abci.ResponseBeginBlock) {
-	defer telemetry.MeasureSince(time.Now().UTC(), "abci", "begin_block")
+	defer telemetry.MeasureSince(time.Now(), "abci", "begin_block")
 
 	if app.cms.TracingEnabled() {
 		app.cms.SetTracingContext(sdk.TraceContext(
@@ -149,7 +149,7 @@ func (app *BaseApp) BeginBlock(req abci.RequestBeginBlock) (res abci.ResponseBeg
 
 // EndBlock implements the ABCI interface.
 func (app *BaseApp) EndBlock(req abci.RequestEndBlock) (res abci.ResponseEndBlock) {
-	defer telemetry.MeasureSince(time.Now().UTC(), "abci", "end_block")
+	defer telemetry.MeasureSince(time.Now(), "abci", "end_block")
 
 	if app.deliverState.ms.TracingEnabled() {
 		app.deliverState.ms = app.deliverState.ms.SetTracingContext(nil).(sdk.CacheMultiStore)
@@ -169,7 +169,7 @@ func (app *BaseApp) EndBlock(req abci.RequestEndBlock) (res abci.ResponseEndBloc
 // will contain releveant error information. Regardless of tx execution outcome,
 // the ResponseCheckTx will contain relevant gas execution context.
 func (app *BaseApp) CheckTx(req abci.RequestCheckTx) abci.ResponseCheckTx {
-	defer telemetry.MeasureSince(time.Now().UTC(), "abci", "check_tx")
+	defer telemetry.MeasureSince(time.Now(), "abci", "check_tx")
 
 	tx, err := app.txDecoder(req.Tx)
 	if err != nil {
@@ -209,7 +209,7 @@ func (app *BaseApp) CheckTx(req abci.RequestCheckTx) abci.ResponseCheckTx {
 // Regardless of tx execution outcome, the ResponseDeliverTx will contain relevant
 // gas execution context.
 func (app *BaseApp) DeliverTx(req abci.RequestDeliverTx) abci.ResponseDeliverTx {
-	defer telemetry.MeasureSince(time.Now().UTC(), "abci", "deliver_tx")
+	defer telemetry.MeasureSince(time.Now(), "abci", "deliver_tx")
 
 	tx, err := app.txDecoder(req.Tx)
 	if err != nil {
@@ -249,7 +249,7 @@ func (app *BaseApp) DeliverTx(req abci.RequestDeliverTx) abci.ResponseDeliverTx
 // against that height and gracefully halt if it matches the latest committed
 // height.
 func (app *BaseApp) Commit() (res abci.ResponseCommit) {
-	defer telemetry.MeasureSince(time.Now().UTC(), "abci", "commit")
+	defer telemetry.MeasureSince(time.Now(), "abci", "commit")
 
 	header := app.deliverState.ctx.BlockHeader()
 
@@ -317,7 +317,7 @@ func (app *BaseApp) halt() {
 // Query implements the ABCI interface. It delegates to CommitMultiStore if it
 // implements Queryable.
 func (app *BaseApp) Query(req abci.RequestQuery) abci.ResponseQuery {
-	defer telemetry.MeasureSince(time.Now().UTC(), "abci", "query")
+	defer telemetry.MeasureSince(time.Now(), "abci", "query")
 
 	// handle gRPC routes first rather than calling splitPath because '/' characters
 	// are used as part of gRPC paths
diff --git a/docs/architecture/adr-013-metrics.md b/docs/architecture/adr-013-metrics.md
index 29cf30a9917..cf27d89648c 100644
--- a/docs/architecture/adr-013-metrics.md
+++ b/docs/architecture/adr-013-metrics.md
@@ -139,7 +139,7 @@ additional lifting required by modules to leverage profiling metrics. To do so,
 
 ```go
 func (k BaseKeeper) MintCoins(ctx sdk.Context, moduleName string, amt sdk.Coins) error {
-  defer metrics.MeasureSince([]string{"MintCoins"}, time.Now().UTC())
+  defer metrics.MeasureSince(time.Now(), "MintCoins")
   // ...
 }
 ```
diff --git a/docs/core/telemetry.md b/docs/core/telemetry.md
index 951ba86c54f..c218658dbad 100644
--- a/docs/core/telemetry.md
+++ b/docs/core/telemetry.md
@@ -20,7 +20,7 @@ Example:
 
 ```go
 func EndBlocker(ctx sdk.Context, k keeper.Keeper) {
-  defer telemetry.ModuleMeasureSince(types.ModuleName, telemetry.MetricKeyEndBlocker)
+  defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now(), telemetry.MetricKeyEndBlocker)
 
   // ...
 }
diff --git a/store/cachekv/store.go b/store/cachekv/store.go
index 3262e161645..4b519b7a70b 100644
--- a/store/cachekv/store.go
+++ b/store/cachekv/store.go
@@ -53,7 +53,7 @@ func (store *Store) GetStoreType() types.StoreType {
 func (store *Store) Get(key []byte) (value []byte) {
 	store.mtx.Lock()
 	defer store.mtx.Unlock()
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "cachekv", "get")
+	defer telemetry.MeasureSince(time.Now(), "store", "cachekv", "get")
 
 	types.AssertValidKey(key)
 
@@ -72,7 +72,7 @@ func (store *Store) Get(key []byte) (value []byte) {
 func (store *Store) Set(key []byte, value []byte) {
 	store.mtx.Lock()
 	defer store.mtx.Unlock()
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "cachekv", "set")
+	defer telemetry.MeasureSince(time.Now(), "store", "cachekv", "set")
 
 	types.AssertValidKey(key)
 	types.AssertValidValue(value)
@@ -90,7 +90,7 @@ func (store *Store) Has(key []byte) bool {
 func (store *Store) Delete(key []byte) {
 	store.mtx.Lock()
 	defer store.mtx.Unlock()
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "cachekv", "delete")
+	defer telemetry.MeasureSince(time.Now(), "store", "cachekv", "delete")
 
 	types.AssertValidKey(key)
 	store.setCacheValue(key, nil, true, true)
@@ -100,7 +100,7 @@ func (store *Store) Delete(key []byte) {
 func (store *Store) Write() {
 	store.mtx.Lock()
 	defer store.mtx.Unlock()
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "cachekv", "write")
+	defer telemetry.MeasureSince(time.Now(), "store", "cachekv", "write")
 
 	// We need a copy of all of the keys.
 	// Not the best, but probably not a bottleneck depending.
diff --git a/store/gaskv/store.go b/store/gaskv/store.go
index 7d014b16196..c53a07af31e 100644
--- a/store/gaskv/store.go
+++ b/store/gaskv/store.go
@@ -36,7 +36,7 @@ func (gs *Store) GetStoreType() types.StoreType {
 
 // Implements KVStore.
 func (gs *Store) Get(key []byte) (value []byte) {
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "gaskv", "get")
+	defer telemetry.MeasureSince(time.Now(), "store", "gaskv", "get")
 
 	gs.gasMeter.ConsumeGas(gs.gasConfig.ReadCostFlat, types.GasReadCostFlatDesc)
 	value = gs.parent.Get(key)
@@ -49,7 +49,7 @@ func (gs *Store) Get(key []byte) (value []byte) {
 
 // Implements KVStore.
 func (gs *Store) Set(key []byte, value []byte) {
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "gaskv", "set")
+	defer telemetry.MeasureSince(time.Now(), "store", "gaskv", "set")
 
 	types.AssertValidValue(value)
 	gs.gasMeter.ConsumeGas(gs.gasConfig.WriteCostFlat, types.GasWriteCostFlatDesc)
@@ -60,14 +60,14 @@ func (gs *Store) Set(key []byte, value []byte) {
 
 // Implements KVStore.
 func (gs *Store) Has(key []byte) bool {
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "gaskv", "has")
+	defer telemetry.MeasureSince(time.Now(), "store", "gaskv", "has")
 	gs.gasMeter.ConsumeGas(gs.gasConfig.HasCost, types.GasHasDesc)
 	return gs.parent.Has(key)
 }
 
 // Implements KVStore.
 func (gs *Store) Delete(key []byte) {
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "gaskv", "delete")
+	defer telemetry.MeasureSince(time.Now(), "store", "gaskv", "delete")
 	// charge gas to prevent certain attack vectors even though space is being freed
 	gs.gasMeter.ConsumeGas(gs.gasConfig.DeleteCost, types.GasDeleteDesc)
 	gs.parent.Delete(key)
diff --git a/store/iavl/store.go b/store/iavl/store.go
index bd6bbd43151..628df8ed75f 100644
--- a/store/iavl/store.go
+++ b/store/iavl/store.go
@@ -97,7 +97,7 @@ func (st *Store) GetImmutable(version int64) (*Store, error) {
 // Commit commits the current store state and returns a CommitID with the new
 // version and hash.
 func (st *Store) Commit() types.CommitID {
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "iavl", "commit")
+	defer telemetry.MeasureSince(time.Now(), "store", "iavl", "commit")
 
 	hash, version, err := st.tree.SaveVersion()
 	if err != nil {
@@ -146,27 +146,27 @@ func (st *Store) CacheWrapWithTrace(w io.Writer, tc types.TraceContext) types.Ca
 
 // Implements types.KVStore.
 func (st *Store) Set(key, value []byte) {
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "iavl", "set")
+	defer telemetry.MeasureSince(time.Now(), "store", "iavl", "set")
 	types.AssertValidValue(value)
 	st.tree.Set(key, value)
 }
 
 // Implements types.KVStore.
 func (st *Store) Get(key []byte) []byte {
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "iavl", "get")
+	defer telemetry.MeasureSince(time.Now(), "store", "iavl", "get")
 	_, value := st.tree.Get(key)
 	return value
 }
 
 // Implements types.KVStore.
 func (st *Store) Has(key []byte) (exists bool) {
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "iavl", "has")
+	defer telemetry.MeasureSince(time.Now(), "store", "iavl", "has")
 	return st.tree.Has(key)
 }
 
 // Implements types.KVStore.
 func (st *Store) Delete(key []byte) {
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "iavl", "delete")
+	defer telemetry.MeasureSince(time.Now(), "store", "iavl", "delete")
 	st.tree.Remove(key)
 }
 
@@ -227,7 +227,7 @@ func getHeight(tree Tree, req abci.RequestQuery) int64 {
 // if you care to have the latest data to see a tx results, you must
 // explicitly set the height you want to see
 func (st *Store) Query(req abci.RequestQuery) (res abci.ResponseQuery) {
-	defer telemetry.MeasureSince(time.Now().UTC(), "store", "iavl", "query")
+	defer telemetry.MeasureSince(time.Now(), "store", "iavl", "query")
 
 	if len(req.Data) == 0 {
 		return sdkerrors.QueryResult(sdkerrors.Wrap(sdkerrors.ErrTxDecode, "query cannot be zero length"))
diff --git a/telemetry/wrapper.go b/telemetry/wrapper.go
index 925ef4dd2d5..56584e296e7 100644
--- a/telemetry/wrapper.go
+++ b/telemetry/wrapper.go
@@ -23,7 +23,7 @@ func NewLabel(name, value string) metrics.Label {
 func ModuleMeasureSince(module string, start time.Time, keys ...string) {
 	metrics.MeasureSinceWithLabels(
 		keys,
-		start,
+		start.UTC(),
 		append([]metrics.Label{NewLabel(MetricLabelNameModule, module)}, globalLabels...),
 	)
 }
@@ -66,5 +66,5 @@ func SetGaugeWithLabels(keys []string, val float32, labels []metrics.Label) {
 // MeasureSince provides a wrapper functionality for emitting a a time measure
 // metric with global labels (if any).
 func MeasureSince(start time.Time, keys ...string) {
-	metrics.MeasureSinceWithLabels(keys, start, globalLabels)
+	metrics.MeasureSinceWithLabels(keys, start.UTC(), globalLabels)
 }
diff --git a/x/crisis/abci.go b/x/crisis/abci.go
index 42eed9513f7..fa1b932b8f6 100644
--- a/x/crisis/abci.go
+++ b/x/crisis/abci.go
@@ -11,7 +11,7 @@ import (
 
 // check all registered invariants
 func EndBlocker(ctx sdk.Context, k keeper.Keeper) {
-	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now().UTC(), telemetry.MetricKeyEndBlocker)
+	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now(), telemetry.MetricKeyEndBlocker)
 
 	if k.InvCheckPeriod() == 0 || ctx.BlockHeight()%int64(k.InvCheckPeriod()) != 0 {
 		// skip running the invariant check
diff --git a/x/distribution/abci.go b/x/distribution/abci.go
index 7386871675e..7c612c1665f 100644
--- a/x/distribution/abci.go
+++ b/x/distribution/abci.go
@@ -14,7 +14,7 @@ import (
 // BeginBlocker sets the proposer for determining distribution during endblock
 // and distribute rewards for the previous block
 func BeginBlocker(ctx sdk.Context, req abci.RequestBeginBlock, k keeper.Keeper) {
-	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now().UTC(), telemetry.MetricKeyBeginBlocker)
+	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now(), telemetry.MetricKeyBeginBlocker)
 
 	// determine the total power signing the block
 	var previousTotalPower, sumPreviousPrecommitPower int64
diff --git a/x/evidence/abci.go b/x/evidence/abci.go
index 39c4e81e558..c59ccccd1af 100644
--- a/x/evidence/abci.go
+++ b/x/evidence/abci.go
@@ -17,7 +17,7 @@ import (
 // BeginBlocker iterates through and handles any newly discovered evidence of
 // misbehavior submitted by Tendermint. Currently, only equivocation is handled.
 func BeginBlocker(ctx sdk.Context, req abci.RequestBeginBlock, k keeper.Keeper) {
-	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now().UTC(), telemetry.MetricKeyBeginBlocker)
+	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now(), telemetry.MetricKeyBeginBlocker)
 
 	for _, tmEvidence := range req.ByzantineValidators {
 		switch tmEvidence.Type {
diff --git a/x/gov/abci.go b/x/gov/abci.go
index 2984941e20b..0835f5b0c28 100644
--- a/x/gov/abci.go
+++ b/x/gov/abci.go
@@ -12,7 +12,7 @@ import (
 
 // EndBlocker called every block, process inflation, update validator set.
 func EndBlocker(ctx sdk.Context, keeper keeper.Keeper) {
-	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now().UTC(), telemetry.MetricKeyEndBlocker)
+	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now(), telemetry.MetricKeyEndBlocker)
 
 	logger := keeper.Logger(ctx)
 
diff --git a/x/mint/abci.go b/x/mint/abci.go
index affa0ebd3bf..ca91f465060 100644
--- a/x/mint/abci.go
+++ b/x/mint/abci.go
@@ -11,7 +11,7 @@ import (
 
 // BeginBlocker mints new tokens for the previous block.
 func BeginBlocker(ctx sdk.Context, k keeper.Keeper) {
-	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now().UTC(), telemetry.MetricKeyBeginBlocker)
+	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now(), telemetry.MetricKeyBeginBlocker)
 
 	// fetch stored minter & params
 	minter := k.GetMinter(ctx)
diff --git a/x/slashing/abci.go b/x/slashing/abci.go
index a04cd3c1868..26a3c687564 100644
--- a/x/slashing/abci.go
+++ b/x/slashing/abci.go
@@ -14,7 +14,7 @@ import (
 // BeginBlocker check for infraction evidence or downtime of validators
 // on every begin block
 func BeginBlocker(ctx sdk.Context, req abci.RequestBeginBlock, k keeper.Keeper) {
-	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now().UTC(), telemetry.MetricKeyBeginBlocker)
+	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now(), telemetry.MetricKeyBeginBlocker)
 
 	// Iterate over all the validators which *should* have signed this block
 	// store whether or not they have actually signed it and slash/unbond any
diff --git a/x/staking/abci.go b/x/staking/abci.go
index 9a289acda9f..28253b5bd3f 100644
--- a/x/staking/abci.go
+++ b/x/staking/abci.go
@@ -14,14 +14,14 @@ import (
 // BeginBlocker will persist the current header and validator set as a historical entry
 // and prune the oldest entry based on the HistoricalEntries parameter
 func BeginBlocker(ctx sdk.Context, k keeper.Keeper) {
-	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now().UTC(), telemetry.MetricKeyBeginBlocker)
+	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now(), telemetry.MetricKeyBeginBlocker)
 
 	k.TrackHistoricalInfo(ctx)
 }
 
 // Called every block, update validator set
 func EndBlocker(ctx sdk.Context, k keeper.Keeper) []abci.ValidatorUpdate {
-	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now().UTC(), telemetry.MetricKeyEndBlocker)
+	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now(), telemetry.MetricKeyEndBlocker)
 
 	return k.BlockValidatorUpdates(ctx)
 }
diff --git a/x/upgrade/abci.go b/x/upgrade/abci.go
index 38e5082429f..23645d60264 100644
--- a/x/upgrade/abci.go
+++ b/x/upgrade/abci.go
@@ -21,7 +21,7 @@ import (
 // a migration to be executed if needed upon this switch (migration defined in the new binary)
 // skipUpgradeHeightArray is a set of block heights for which the upgrade must be skipped
 func BeginBlocker(k keeper.Keeper, ctx sdk.Context, _ abci.RequestBeginBlock) {
-	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now().UTC(), telemetry.MetricKeyBeginBlocker)
+	defer telemetry.ModuleMeasureSince(types.ModuleName, time.Now(), telemetry.MetricKeyBeginBlocker)
 
 	plan, found := k.GetUpgradePlan(ctx)
 	if !found {