diff --git a/src/main/java/jenkins/branch/MultiBranchProjectDisplayNamingStrategy.java b/src/main/java/jenkins/branch/MultiBranchProjectDisplayNamingStrategy.java
index a08c25e7..9106da61 100644
--- a/src/main/java/jenkins/branch/MultiBranchProjectDisplayNamingStrategy.java
+++ b/src/main/java/jenkins/branch/MultiBranchProjectDisplayNamingStrategy.java
@@ -70,6 +70,16 @@ public String generateName(@NonNull final String rawName, final String displayNa
             return format("%s (%s)", displayName, cleanedUpBranchName);
         }
     },
+    /**
+     * Use the raw name.
+     */
+    RAW(true, Messages._MultiBranchProjectDisplayNamingTrait_Raw()) {
+        @Override
+        public String generateName(@NonNull final String rawName, final String displayName) {
+            return rawName;
+        }
+    },
+
     ;
 
     private final boolean needsObjectDisplayName;
diff --git a/src/main/resources/jenkins/branch/Messages.properties b/src/main/resources/jenkins/branch/Messages.properties
index a8bcb980..2aee3dd2 100644
--- a/src/main/resources/jenkins/branch/Messages.properties
+++ b/src/main/resources/jenkins/branch/Messages.properties
@@ -49,7 +49,7 @@ RateLimitBranchProperty.duration.year=Year
 MultiBranchProject.BranchIndexing.displayName=Scan {0}
 MultiBranchProject.CopyItemVeto.reason=Copying branch projects outside of their multi-branch container is not supported.
 MultiBranchProjectDisplayNamingTrait.DisplayName=Job display name with fallback to name
-MultiBranchProjectDisplayNamingTrait.Raw=Name only
+MultiBranchProjectDisplayNamingTrait.Raw=Simple name only
 MultiBranchProjectDisplayNamingTrait.RawAndDisplayName=Name and, if available, display name
 MultiBranchProjectDisplayNamingTrait.TraitDisplayName=Job display name strategy
 OrganizationFolder.OrganizationScan.displayName=Scan {0}
diff --git a/src/main/resources/jenkins/branch/MultiBranchProjectDisplayNamingTrait/help-displayNamingStrategy.html b/src/main/resources/jenkins/branch/MultiBranchProjectDisplayNamingTrait/help-displayNamingStrategy.html
index 1318f80b..cd2df56e 100644
--- a/src/main/resources/jenkins/branch/MultiBranchProjectDisplayNamingTrait/help-displayNamingStrategy.html
+++ b/src/main/resources/jenkins/branch/MultiBranchProjectDisplayNamingTrait/help-displayNamingStrategy.html
@@ -19,5 +19,14 @@
         Value for configuration-as-code: <code>RAW_AND_OBJECT_DISPLAY_NAME</code>
       </p>
     </li>
+    <li>
+      <p>
+        <strong>Simple name:</strong>
+        <br>
+        Just the raw name
+        <br>
+        Value for configuration-as-code: <code>RAW</code>
+      </p>
+    </li>
   </ul>
 </div>
diff --git a/src/test/java/jenkins/branch/ProjectNamingStrategyTest.java b/src/test/java/jenkins/branch/ProjectNamingStrategyTest.java
index 3eca33bb..bfd4298b 100644
--- a/src/test/java/jenkins/branch/ProjectNamingStrategyTest.java
+++ b/src/test/java/jenkins/branch/ProjectNamingStrategyTest.java
@@ -34,6 +34,12 @@ public void testCompositeStrategy() throws Exception {
         testNamingStrategy(MultiBranchProjectDisplayNamingStrategy.RAW_AND_OBJECT_DISPLAY_NAME);
     }
 
+    @Test
+    @Issue("JENKINS-74811")
+    public void testRawStrategy() throws Exception {
+        testNamingStrategy(MultiBranchProjectDisplayNamingStrategy.RAW);
+    }
+
     @Test
     @Issue("JENKINS-55348")
     public void testObjectNameStrategy() throws Exception {