diff --git a/blog-website/api/fallback/redirect.test.ts b/blog-website/api/fallback/redirect.test.ts
index 9ef284b84fb..219374b8477 100644
--- a/blog-website/api/fallback/redirect.test.ts
+++ b/blog-website/api/fallback/redirect.test.ts
@@ -10,8 +10,8 @@ describe('redirect', () => {
     expect(
       redirect(
         'https://blog.johnnyreilly.com/2013/12/simple-fading-in-and-out-using-css-transitions.html',
-        mockLogger as unknown as Logger
-      )
+        mockLogger as unknown as Logger,
+      ),
     ).toEqual({
       status: 301,
       location:
@@ -19,10 +19,10 @@ describe('redirect', () => {
     });
 
     expect(mockLogger.mock.calls[0][0]).toBe(
-      'x-ms-original-url: https://blog.johnnyreilly.com/2013/12/simple-fading-in-and-out-using-css-transitions.html'
+      'x-ms-original-url: https://blog.johnnyreilly.com/2013/12/simple-fading-in-and-out-using-css-transitions.html',
     );
     expect(mockLogger.mock.calls[1][0]).toBe(
-      'Redirecting https://blog.johnnyreilly.com/2013/12/simple-fading-in-and-out-using-css-transitions.html to https://johnnyreilly.com/simple-fading-in-and-out-using-css-transitions'
+      'Redirecting https://blog.johnnyreilly.com/2013/12/simple-fading-in-and-out-using-css-transitions.html to https://johnnyreilly.com/simple-fading-in-and-out-using-css-transitions',
     );
   });
 
@@ -32,8 +32,8 @@ describe('redirect', () => {
     expect(
       redirect(
         'https://blog.johnnyreilly.com/2021/01/30/aspnet-serilog-and-application-insights',
-        mockLogger as unknown as Logger
-      )
+        mockLogger as unknown as Logger,
+      ),
     ).toEqual({
       status: 301,
       location:
@@ -41,10 +41,10 @@ describe('redirect', () => {
     });
 
     expect(mockLogger.mock.calls[0][0]).toBe(
-      'x-ms-original-url: https://blog.johnnyreilly.com/2021/01/30/aspnet-serilog-and-application-insights'
+      'x-ms-original-url: https://blog.johnnyreilly.com/2021/01/30/aspnet-serilog-and-application-insights',
     );
     expect(mockLogger.mock.calls[1][0]).toBe(
-      'Redirecting https://blog.johnnyreilly.com/2021/01/30/aspnet-serilog-and-application-insights to https://johnnyreilly.com/aspnet-serilog-and-application-insights'
+      'Redirecting https://blog.johnnyreilly.com/2021/01/30/aspnet-serilog-and-application-insights to https://johnnyreilly.com/aspnet-serilog-and-application-insights',
     );
   });
 
@@ -54,8 +54,8 @@ describe('redirect', () => {
     expect(
       redirect(
         'https://johnnyreilly.com/2013/12/simple-fading-in-and-out-using-css-transitions.html',
-        mockLogger as unknown as Logger
-      )
+        mockLogger as unknown as Logger,
+      ),
     ).toEqual({
       status: 301,
       location:
@@ -63,10 +63,10 @@ describe('redirect', () => {
     });
 
     expect(mockLogger.mock.calls[0][0]).toBe(
-      'x-ms-original-url: https://johnnyreilly.com/2013/12/simple-fading-in-and-out-using-css-transitions.html'
+      'x-ms-original-url: https://johnnyreilly.com/2013/12/simple-fading-in-and-out-using-css-transitions.html',
     );
     expect(mockLogger.mock.calls[1][0]).toBe(
-      'Redirecting https://johnnyreilly.com/2013/12/simple-fading-in-and-out-using-css-transitions.html to https://johnnyreilly.com/simple-fading-in-and-out-using-css-transitions'
+      'Redirecting https://johnnyreilly.com/2013/12/simple-fading-in-and-out-using-css-transitions.html to https://johnnyreilly.com/simple-fading-in-and-out-using-css-transitions',
     );
   });
 
@@ -76,18 +76,18 @@ describe('redirect', () => {
     expect(
       redirect(
         'https://johnnyreilly.com/feeds/posts/default?alt=rss',
-        mockLogger as unknown as Logger
-      )
+        mockLogger as unknown as Logger,
+      ),
     ).toEqual({
       status: 301,
       location: 'https://johnnyreilly.com/rss.xml',
     });
 
     expect(mockLogger.mock.calls[0][0]).toBe(
-      'x-ms-original-url: https://johnnyreilly.com/feeds/posts/default?alt=rss'
+      'x-ms-original-url: https://johnnyreilly.com/feeds/posts/default?alt=rss',
     );
     expect(mockLogger.mock.calls[1][0]).toBe(
-      'Redirecting https://johnnyreilly.com/feeds/posts/default?alt=rss to https://johnnyreilly.com/rss.xml'
+      'Redirecting https://johnnyreilly.com/feeds/posts/default?alt=rss to https://johnnyreilly.com/rss.xml',
     );
   });
 
@@ -97,18 +97,18 @@ describe('redirect', () => {
     expect(
       redirect(
         'https://johnnyreilly.com/feeds/posts/default',
-        mockLogger as unknown as Logger
-      )
+        mockLogger as unknown as Logger,
+      ),
     ).toEqual({
       status: 301,
       location: 'https://johnnyreilly.com/atom.xml',
     });
 
     expect(mockLogger.mock.calls[0][0]).toBe(
-      'x-ms-original-url: https://johnnyreilly.com/feeds/posts/default'
+      'x-ms-original-url: https://johnnyreilly.com/feeds/posts/default',
     );
     expect(mockLogger.mock.calls[1][0]).toBe(
-      'Redirecting https://johnnyreilly.com/feeds/posts/default to https://johnnyreilly.com/atom.xml'
+      'Redirecting https://johnnyreilly.com/feeds/posts/default to https://johnnyreilly.com/atom.xml',
     );
   });
 
@@ -118,18 +118,18 @@ describe('redirect', () => {
     expect(
       redirect(
         'https://johnnyreilly.com/search/label/uglifyjs',
-        mockLogger as unknown as Logger
-      )
+        mockLogger as unknown as Logger,
+      ),
     ).toEqual({
       status: 301,
       location: 'https://johnnyreilly.com/search?q=uglifyjs',
     });
 
     expect(mockLogger.mock.calls[0][0]).toBe(
-      'x-ms-original-url: https://johnnyreilly.com/search/label/uglifyjs'
+      'x-ms-original-url: https://johnnyreilly.com/search/label/uglifyjs',
     );
     expect(mockLogger.mock.calls[1][0]).toBe(
-      'Redirecting https://johnnyreilly.com/search/label/uglifyjs to https://johnnyreilly.com/search?q=uglifyjs'
+      'Redirecting https://johnnyreilly.com/search/label/uglifyjs to https://johnnyreilly.com/search?q=uglifyjs',
     );
   });
 
@@ -139,18 +139,18 @@ describe('redirect', () => {
     expect(
       redirect(
         'https://johnnyreilly.com/2020/12/',
-        mockLogger as unknown as Logger
-      )
+        mockLogger as unknown as Logger,
+      ),
     ).toEqual({
       status: 301,
-      location: 'https://johnnyreilly.com/archive',
+      location: 'https://johnnyreilly.com/blog',
     });
 
     expect(mockLogger.mock.calls[0][0]).toBe(
-      'x-ms-original-url: https://johnnyreilly.com/2020/12/'
+      'x-ms-original-url: https://johnnyreilly.com/2020/12/',
     );
     expect(mockLogger.mock.calls[1][0]).toBe(
-      'Redirecting https://johnnyreilly.com/2020/12/ to https://johnnyreilly.com/archive'
+      'Redirecting https://johnnyreilly.com/2020/12/ to https://johnnyreilly.com/blog',
     );
   });
 
@@ -160,18 +160,18 @@ describe('redirect', () => {
     expect(
       redirect(
         'https://johnnyreilly.com/2020/',
-        mockLogger as unknown as Logger
-      )
+        mockLogger as unknown as Logger,
+      ),
     ).toEqual({
       status: 301,
-      location: 'https://johnnyreilly.com/archive',
+      location: 'https://johnnyreilly.com/blog',
     });
 
     expect(mockLogger.mock.calls[0][0]).toBe(
-      'x-ms-original-url: https://johnnyreilly.com/2020/'
+      'x-ms-original-url: https://johnnyreilly.com/2020/',
     );
     expect(mockLogger.mock.calls[1][0]).toBe(
-      'Redirecting https://johnnyreilly.com/2020/ to https://johnnyreilly.com/archive'
+      'Redirecting https://johnnyreilly.com/2020/ to https://johnnyreilly.com/blog',
     );
   });
 
@@ -181,8 +181,8 @@ describe('redirect', () => {
     expect(
       redirect(
         'https://johnnyreilly.com/assets/images/robski-dynamic-auth-9ac401590462e2bece9156353b92d187.png',
-        mockLogger as unknown as Logger
-      )
+        mockLogger as unknown as Logger,
+      ),
     ).toEqual({
       status: 301,
       location:
@@ -190,10 +190,10 @@ describe('redirect', () => {
     });
 
     expect(mockLogger.mock.calls[0][0]).toBe(
-      'x-ms-original-url: https://johnnyreilly.com/assets/images/robski-dynamic-auth-9ac401590462e2bece9156353b92d187.png'
+      'x-ms-original-url: https://johnnyreilly.com/assets/images/robski-dynamic-auth-9ac401590462e2bece9156353b92d187.png',
     );
     expect(mockLogger.mock.calls[1][0]).toBe(
-      'Redirecting https://johnnyreilly.com/assets/images/robski-dynamic-auth-9ac401590462e2bece9156353b92d187.png to https://johnnyreilly.com/assets/images/robski-dynamic-auth-b50b7efd118b1c8ed1297a010749e0f4.webp'
+      'Redirecting https://johnnyreilly.com/assets/images/robski-dynamic-auth-9ac401590462e2bece9156353b92d187.png to https://johnnyreilly.com/assets/images/robski-dynamic-auth-b50b7efd118b1c8ed1297a010749e0f4.webp',
     );
   });
 
@@ -206,7 +206,7 @@ describe('redirect', () => {
     });
 
     expect(mockLogger.mock.calls[0][0]).toBe(
-      'Redirecting  to https://johnnyreilly.com/404 as no explicit redirect exists'
+      'Redirecting  to https://johnnyreilly.com/404 as no explicit redirect exists',
     );
   });
 
@@ -216,8 +216,8 @@ describe('redirect', () => {
     expect(
       redirect(
         'https://johnnyreilly.com/robots.txt',
-        mockLogger as unknown as Logger
-      )
+        mockLogger as unknown as Logger,
+      ),
     ).toEqual({
       status: 302,
       location:
@@ -225,10 +225,10 @@ describe('redirect', () => {
     });
 
     expect(mockLogger.mock.calls[0][0]).toBe(
-      'x-ms-original-url: https://johnnyreilly.com/robots.txt'
+      'x-ms-original-url: https://johnnyreilly.com/robots.txt',
     );
     expect(mockLogger.mock.calls[1][0]).toBe(
-      'Redirecting https://johnnyreilly.com/robots.txt to https://johnnyreilly.com/404?originalUrl=https%3A%2F%2Fjohnnyreilly.com%2Frobots.txt as no explicit redirect exists'
+      'Redirecting https://johnnyreilly.com/robots.txt to https://johnnyreilly.com/404?originalUrl=https%3A%2F%2Fjohnnyreilly.com%2Frobots.txt as no explicit redirect exists',
     );
   });
 });
diff --git a/blog-website/api/fallback/redirect.ts b/blog-website/api/fallback/redirect.ts
index cafa5b3e720..62269805d0b 100644
--- a/blog-website/api/fallback/redirect.ts
+++ b/blog-website/api/fallback/redirect.ts
@@ -22,7 +22,7 @@ export function redirect(originalUrl: string, log: Logger) {
     // parsedURL.pathname example: /2019/06/typescript-webpack-you-down-with-pnp.html
 
     const matchedRoute = redirects.find((route) =>
-      parsedURL.pathname.includes(route.route)
+      parsedURL.pathname.includes(route.route),
     );
 
     if (matchedRoute) {
@@ -56,7 +56,7 @@ export function redirect(originalUrl: string, log: Logger) {
 
     // cater for https://johnnyreilly.com/2019/06/ or https://johnnyreilly.com/2019/
     if (parsedURL.pathname.match(yearMonthRegex)) {
-      const bloggerArchiveRedirect = '/archive';
+      const bloggerArchiveRedirect = '/blog';
       return redirect301({
         log,
         originalUrl,
@@ -68,11 +68,11 @@ export function redirect(originalUrl: string, log: Logger) {
     if (parsedURL.pathname.startsWith('/assets/images/')) {
       const fileNameWithoutHashAndSuffix = parsedURL.pathname.substring(
         0,
-        parsedURL.pathname.lastIndexOf('-')
+        parsedURL.pathname.lastIndexOf('-'),
       );
 
       const likelyImageRedirect = imagePaths.find((imageFile) =>
-        imageFile.includes(fileNameWithoutHashAndSuffix)
+        imageFile.includes(fileNameWithoutHashAndSuffix),
       );
 
       if (likelyImageRedirect) {
@@ -90,7 +90,7 @@ export function redirect(originalUrl: string, log: Logger) {
     : `${baseUrl}/404`;
 
   log(
-    `Redirecting ${originalUrl} to ${location} as no explicit redirect exists`
+    `Redirecting ${originalUrl} to ${location} as no explicit redirect exists`,
   );
 
   return {
diff --git a/blog-website/api/fallback/redirectsBacklinks.ts b/blog-website/api/fallback/redirectsBacklinks.ts
index 35208b7ac3b..24d6c335434 100644
--- a/blog-website/api/fallback/redirectsBacklinks.ts
+++ b/blog-website/api/fallback/redirectsBacklinks.ts
@@ -1,7 +1,7 @@
 export const redirectsBacklinks = [
   {
     route: '/cache-rules-everything-around-me',
-    redirect: '/dotnet-imemorycache-getorcreatefortimespanasync'
+    redirect: '/dotnet-imemorycache-getorcreatefortimespanasync',
   },
   {
     route: '/2019/10/definitely-typed-movie.html',
@@ -284,4 +284,8 @@ export const redirectsBacklinks = [
     route: '/tags/type-script',
     redirect: '/tags/typescript',
   },
+  {
+    route: '/archive',
+    redirect: '/blog',
+  },
 ];
diff --git a/blog-website/blog/2021-10-15-structured-data-seo-and-react/index.md b/blog-website/blog/2021-10-15-structured-data-seo-and-react/index.md
index a028a7876b8..ac444081eae 100644
--- a/blog-website/blog/2021-10-15-structured-data-seo-and-react/index.md
+++ b/blog-website/blog/2021-10-15-structured-data-seo-and-react/index.md
@@ -97,15 +97,18 @@ function App() {
     author: {
       '@type': 'Person',
       name: 'John Reilly',
-      url: 'https://twitter.com/johnny_reilly',
+      url: 'https://johnnyreilly.com/about',
     },
   };
 
   return (
     <div className="App">
-      <script type="application/ld+json">
-        {JSON.stringify(articleStructuredData)}
-      </script>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{
+          __html: JSON.stringify(articleStructuredData),
+        }}
+      />
 
       <h1>{articleStructuredData.headline}</h1>
       <h3>
@@ -135,7 +138,7 @@ export default App;
 If we look at the code above, we can see we're creating a JavaScript object literal named `articleStructuredData` which contains the data of an https://schema.org/Article. `articleStructuredData` is then used to do two things:
 
 1. to contribute to the content of the page
-2. to render a JSON-LD script tag: `<script type="application/ld+json">` which is populated by calling `JSON.stringify(articleStructuredData)`
+2. to render a JSON-LD script tag: `<script type="application/ld+json">` which is populated by calling `JSON.stringify(articleStructuredData)` (You'll note we're using `dangerouslySetInnerHTML` to do this and that's because otherwise the `"` characters in the JSON-LD would be escaped and that would make the JSON-LD invalid to some parsers. The "HTML" we're actually rendering is JSON, and it's safe to render that as HTML because we know it's valid JSON.)
 
 When we run our site locally with `npm start` we see a simple article site that looks like this:
 
diff --git a/blog-website/blog/2023-02-05-docusaurus-blogs-adding-breadcrumb-structured-data/index.md b/blog-website/blog/2023-02-05-docusaurus-blogs-adding-breadcrumb-structured-data/index.md
index a1914d55ad5..60de61e339e 100644
--- a/blog-website/blog/2023-02-05-docusaurus-blogs-adding-breadcrumb-structured-data/index.md
+++ b/blog-website/blog/2023-02-05-docusaurus-blogs-adding-breadcrumb-structured-data/index.md
@@ -84,9 +84,12 @@ export default function BlogArchivePageWrapper(props) {
 
   return (
     <>
-      <script type="application/ld+json">
-        {JSON.stringify(breadcrumbStructuredData)}
-      </script>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{
+          __html: JSON.stringify(breadcrumbStructuredData),
+        }}
+      />
       <BlogArchivePage {...props} />
     </>
   );
@@ -176,9 +179,12 @@ export default function BlogPostPageWrapper(props) {
 
   return (
     <>
-      <script type="application/ld+json">
-        {JSON.stringify(breadcrumbStructuredData)}
-      </script>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{
+          __html: JSON.stringify(breadcrumbStructuredData),
+        }}
+      />
       <BlogPostPage {...props} />
     </>
   );
diff --git a/blog-website/blog/2023-04-08-docusaurus-structured-data-faqs-mdx/index.md b/blog-website/blog/2023-04-08-docusaurus-structured-data-faqs-mdx/index.md
index e7f7cfc5493..2c42490849b 100644
--- a/blog-website/blog/2023-04-08-docusaurus-structured-data-faqs-mdx/index.md
+++ b/blog-website/blog/2023-04-08-docusaurus-structured-data-faqs-mdx/index.md
@@ -78,9 +78,10 @@ export default function FAQStructuredData(props) {
   };
   return (
     <>
-      <script type="application/ld+json">
-        {JSON.stringify(faqStructuredData)}
-      </script>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{ __html: JSON.stringify(faqStructuredData) }}
+      />
 
       <h2>FAQs</h2>
       {faqStructuredData.mainEntity.map((faq) => (
diff --git a/blog-website/docusaurus.config.js b/blog-website/docusaurus.config.js
index a0469fbf9d5..b874038cb19 100644
--- a/blog-website/docusaurus.config.js
+++ b/blog-website/docusaurus.config.js
@@ -292,7 +292,7 @@ const config = {
         },
         */
           { to: 'about', label: 'About', position: 'left' },
-          { to: 'archive', label: 'Blog Archive', position: 'left' },
+          { to: 'blog', label: 'Blog', position: 'left' },
           { to: 'talks', label: 'Talks', position: 'left' },
           // {
           //   href: 'https://polywork.johnnyreilly.com/',
diff --git a/blog-website/package.json b/blog-website/package.json
index 4e39370e479..f95b12301c9 100644
--- a/blog-website/package.json
+++ b/blog-website/package.json
@@ -8,7 +8,7 @@
     "docusaurus": "docusaurus",
     "start": "docusaurus start",
     "build": "tsc && cross-env WEBPACK_URL_LOADER_LIMIT=0 docusaurus build",
-    "postbuild": "cd ../trim-xml && bun install && bun start",
+    "postbuild": "cd ../post-processing && bun install && bun start",
     "swizzle": "docusaurus swizzle",
     "deploy": "docusaurus deploy",
     "clear": "docusaurus clear",
diff --git a/blog-website/src/pages/about.js b/blog-website/src/pages/about.js
index 6bea37b5cc3..81c48517d32 100644
--- a/blog-website/src/pages/about.js
+++ b/blog-website/src/pages/about.js
@@ -32,9 +32,9 @@ function About() {
     email: 'johnny_reilly@hotmail.com',
     birthPlace: 'Bristol',
     sameAs: [
+      'https://github.com/johnnyreilly',
       'https://fosstodon.org/@johnny_reilly',
       'https://twitter.com/johnny_reilly',
-      'https://github.com/johnnyreilly',
       'https://stackoverflow.com/users/761388/john-reilly',
       'https://blog.logrocket.com/author/johnreilly/',
       'https://polywork.com/johnnyreilly',
@@ -42,16 +42,23 @@ function About() {
     ],
   };
 
+  const organizationStructuredData = {
+    '@context': 'https://schema.org',
+    '@type': 'Organization',
+    url: 'https://johnnyreilly.com',
+    image: 'https://johnnyreilly.com/img/profile.jpg',
+  };
+
+  const structuredData = [personStructuredData, organizationStructuredData];
+
   return (
     <>
       <Head>
-        <script type="application/ld+json">
-          {JSON.stringify(personStructuredData)}
-        </script>
-
-        <meta
-          property="og:image"
-          content="https://johnnyreilly.com/api/image-with-text"
+        <script
+          type="application/ld+json"
+          dangerouslySetInnerHTML={{
+            __html: JSON.stringify(structuredData),
+          }}
         />
       </Head>
 
diff --git a/blog-website/src/pages/blog-archive.js b/blog-website/src/pages/blog.js
similarity index 56%
rename from blog-website/src/pages/blog-archive.js
rename to blog-website/src/pages/blog.js
index ebe01fd6fd6..52bbf56ab98 100644
--- a/blog-website/src/pages/blog-archive.js
+++ b/blog-website/src/pages/blog.js
@@ -4,6 +4,7 @@ import clsx from 'clsx';
 import Layout from '@theme/Layout';
 import Link from '@docusaurus/Link';
 import styles from './styles.module.css';
+import useDocusaurusContext from '@docusaurus/useDocusaurusContext';
 
 /**
  * @typedef {Object} BlogPost - creates a new type named 'BlogPost'
@@ -46,7 +47,7 @@ const yearsOfPosts = Array.from(postsByYear, ([year, posts]) => ({
 }));
 
 function Year(
-  /** @type {{ year: string; posts: BlogPost[]; }} */ { year, posts }
+  /** @type {{ year: string; posts: BlogPost[]; }} */ { year, posts },
 ) {
   return (
     <div className={clsx('col col--4', styles.feature)}>
@@ -65,28 +66,58 @@ function Year(
 }
 
 function BlogArchive() {
+  const { siteConfig } = useDocusaurusContext();
+
+  // https://developers.google.com/search/docs/appearance/structured-data/breadcrumb#json-ld
+  const breadcrumbStructuredData = {
+    '@context': 'https://schema.org',
+    '@type': 'BreadcrumbList',
+    name: 'Blog breadcrumb',
+    itemListElement: [
+      {
+        '@type': 'ListItem',
+        position: 1,
+        name: 'Home',
+        item: siteConfig.url,
+      },
+      {
+        '@type': 'ListItem',
+        position: 2,
+        name: 'Blog',
+      },
+    ],
+  };
+
   return (
-    <Layout title="Blog Archive">
-      <header className={clsx('hero hero--primary', styles.heroBanner)}>
-        <div className="container">
-          <h1 className="hero__title">Blog Archive</h1>
-          <p className="hero__subtitle">Historic posts</p>
-        </div>
-      </header>
-      <main>
-        {yearsOfPosts && yearsOfPosts.length > 0 && (
-          <section className={styles.features}>
-            <div className="container">
-              <div className="row">
-                {yearsOfPosts.map((props, idx) => (
-                  <Year key={idx} {...props} />
-                ))}
+    <>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{
+          __html: JSON.stringify(breadcrumbStructuredData),
+        }}
+      />
+      <Layout title="Blog Archive">
+        <header className={clsx('hero hero--primary', styles.heroBanner)}>
+          <div className="container">
+            <h1 className="hero__title">Blog</h1>
+            <p className="hero__subtitle">All the posts I ever wrote!</p>
+          </div>
+        </header>
+        <main>
+          {yearsOfPosts && yearsOfPosts.length > 0 && (
+            <section className={styles.features}>
+              <div className="container">
+                <div className="row">
+                  {yearsOfPosts.map((props, idx) => (
+                    <Year key={idx} {...props} />
+                  ))}
+                </div>
               </div>
-            </div>
-          </section>
-        )}
-      </main>
-    </Layout>
+            </section>
+          )}
+        </main>
+      </Layout>
+    </>
   );
 }
 
diff --git a/blog-website/src/theme/BlogArchivePage/index.js b/blog-website/src/theme/BlogArchivePage/index.js
index 37566e0b376..302bf57ea7c 100644
--- a/blog-website/src/theme/BlogArchivePage/index.js
+++ b/blog-website/src/theme/BlogArchivePage/index.js
@@ -9,7 +9,7 @@ export default function BlogArchivePageWrapper(props) {
   const breadcrumbStructuredData = {
     '@context': 'https://schema.org',
     '@type': 'BreadcrumbList',
-    name: 'Archive breadcrumb',
+    name: 'Blog breadcrumb',
     itemListElement: [
       {
         '@type': 'ListItem',
@@ -20,16 +20,19 @@ export default function BlogArchivePageWrapper(props) {
       {
         '@type': 'ListItem',
         position: 2,
-        name: 'Archive',
+        name: 'Blog',
       },
     ],
   };
 
   return (
     <>
-      <script type="application/ld+json">
-        {JSON.stringify(breadcrumbStructuredData)}
-      </script>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{
+          __html: JSON.stringify(breadcrumbStructuredData),
+        }}
+      />
       <BlogArchivePage {...props} />
     </>
   );
diff --git a/blog-website/src/theme/BlogPostPage/index.js b/blog-website/src/theme/BlogPostPage/index.js
index ef1549a3043..c1d90036ce8 100644
--- a/blog-website/src/theme/BlogPostPage/index.js
+++ b/blog-website/src/theme/BlogPostPage/index.js
@@ -9,10 +9,10 @@ export default function BlogPostPageWrapper(props) {
     props.content.metadata;
 
   // https://developers.google.com/search/docs/appearance/structured-data/breadcrumb#json-ld
-  const archiveBreadcrumbStructuredData = {
+  const blogBreadcrumbStructuredData = {
     '@context': 'https://schema.org',
     '@type': 'BreadcrumbList',
-    name: 'Archive breadcrumb',
+    name: 'Blog breadcrumb',
     itemListElement: [
       {
         '@type': 'ListItem',
@@ -23,8 +23,8 @@ export default function BlogPostPageWrapper(props) {
       {
         '@type': 'ListItem',
         position: 2,
-        name: 'Archive',
-        item: `${siteConfig.url}/archive`,
+        name: 'Blog',
+        item: `${siteConfig.url}/blog`,
       },
       {
         '@type': 'ListItem',
@@ -34,47 +34,16 @@ export default function BlogPostPageWrapper(props) {
     ],
   };
 
-  const tagsBreadcrumbStructuredData = blogMetaData.tags.map((tag) => ({
-    '@context': 'https://schema.org',
-    '@type': 'BreadcrumbList',
-    name: `Tags ${tag.label} breadcrumb`,
-    itemListElement: [
-      {
-        '@type': 'ListItem',
-        position: 1,
-        name: 'Home',
-        item: siteConfig.url,
-      },
-      {
-        '@type': 'ListItem',
-        position: 2,
-        name: 'Tags',
-        item: `${siteConfig.url}/tags`,
-      },
-      {
-        '@type': 'ListItem',
-        position: 3,
-        name: tag.label,
-        item: `${siteConfig.url}${tag.permalink}`,
-      },
-      {
-        '@type': 'ListItem',
-        position: 4,
-        name: blogMetaData.title,
-      },
-    ],
-  }));
-
-  const breadcrumbStructuredData = [
-    archiveBreadcrumbStructuredData,
-    ...tagsBreadcrumbStructuredData,
-  ];
+  const breadcrumbStructuredData = [blogBreadcrumbStructuredData];
 
   return (
     <>
-      <script type="application/ld+json">
-        {JSON.stringify(breadcrumbStructuredData)}
-      </script>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{
+          __html: JSON.stringify(breadcrumbStructuredData),
+        }}
+      />
       <BlogPostPage {...props} />
     </>
   );
diff --git a/blog-website/src/theme/MDXComponents/FAQStructuredData/index.js b/blog-website/src/theme/MDXComponents/FAQStructuredData/index.js
index 150937becf1..e43fd4cac79 100644
--- a/blog-website/src/theme/MDXComponents/FAQStructuredData/index.js
+++ b/blog-website/src/theme/MDXComponents/FAQStructuredData/index.js
@@ -27,9 +27,10 @@ export default function FAQStructuredData(props) {
   };
   return (
     <>
-      <script type="application/ld+json">
-        {JSON.stringify(faqStructuredData)}
-      </script>
+      <script
+        type="application/ld+json"
+        dangerouslySetInnerHTML={{ __html: JSON.stringify(faqStructuredData) }}
+      />
 
       <h2>FAQs</h2>
       {faqStructuredData.mainEntity.map((faq) => (
diff --git a/blog-website/static/CNAME b/blog-website/static/CNAME
index ea1fb782866..4e441014662 100644
--- a/blog-website/static/CNAME
+++ b/blog-website/static/CNAME
@@ -1 +1 @@
-blog.johnnyreilly.com
+johnnyreilly.com
diff --git a/trim-xml/bun.lockb b/post-processing/bun.lockb
similarity index 100%
rename from trim-xml/bun.lockb
rename to post-processing/bun.lockb
diff --git a/trim-xml/getGitLastUpdated.ts b/post-processing/getGitLastUpdated.ts
similarity index 95%
rename from trim-xml/getGitLastUpdated.ts
rename to post-processing/getGitLastUpdated.ts
index 25ffd6d05fe..29d75b57467 100644
--- a/trim-xml/getGitLastUpdated.ts
+++ b/post-processing/getGitLastUpdated.ts
@@ -40,7 +40,7 @@ function getSlugToPath() {
   }
 
   const slugsThatDontMatchPath = pathAndSlug.filter(
-    ({ slug, dir }) => slug !== dir.substring(11)
+    ({ slug, dir }) => slug !== dir.substring(11),
   );
 
   if (slugsThatDontMatchPath.length > 0) {
@@ -51,7 +51,7 @@ function getSlugToPath() {
   slugToPath = new Map(
     pathAndSlug
       .filter(({ slug }) => Boolean(slug))
-      .map(({ slug, blogPath }) => [slug, blogPath])
+      .map(({ slug, blogPath }) => [slug, blogPath]),
   );
 
   return slugToPath;
@@ -59,7 +59,7 @@ function getSlugToPath() {
 
 export function getBlogPathFromUrl(
   rootUrl: string,
-  url: string
+  url: string,
 ): string | undefined {
   // eg url.loc: https://blog.johnnyreilly.com/2012/01/07/standing-on-shoulders-of-giants
   const pathWithoutRootUrl = url.replace(rootUrl + '/', ''); // eg 2012/01/07/standing-on-shoulders-of-giants
@@ -90,7 +90,7 @@ export function getBlogPathFromUrl(
   console.log(
     'cannot look up blog path as failed to match',
     pathWithoutRootUrl,
-    match !== null ? match : undefined
+    match !== null ? match : undefined,
   );
   return undefined;
 }
diff --git a/trim-xml/index.ts b/post-processing/index.ts
similarity index 91%
rename from trim-xml/index.ts
rename to post-processing/index.ts
index a3bad891d81..cca1399a75a 100644
--- a/trim-xml/index.ts
+++ b/post-processing/index.ts
@@ -82,6 +82,25 @@ async function patchOpenGraphImageToCloudinary() {
   }
 }
 
+function deleteFolderRecursive(folderPath: string) {
+  if (fs.existsSync(folderPath)) {
+    fs.readdirSync(folderPath).forEach((file) => {
+      const curPath = path.join(folderPath, file);
+
+      if (fs.lstatSync(curPath).isDirectory()) {
+        // Recursively delete subdirectories
+        deleteFolderRecursive(curPath);
+      } else {
+        // Delete files within the folder
+        fs.unlinkSync(curPath);
+      }
+    });
+
+    // Finally, delete the main folder itself
+    fs.rmdirSync(folderPath);
+  }
+}
+
 async function trimSitemapXML() {
   const sitemapPath = path.resolve(
     '..',
@@ -100,6 +119,7 @@ async function trimSitemapXML() {
 
   const filteredUrls = sitemap.urlset.url.filter(
     (url) =>
+      url.loc !== `${rootUrl}/archive` &&
       // url.loc !== `${rootUrl}/tags` &&
       // !url.loc.startsWith(rootUrl + '/tags/') &&
       !url.loc.startsWith(rootUrl + '/page/'),
@@ -214,6 +234,7 @@ async function main() {
 
   await patchOpenGraphImageToCloudinary();
   await trimSitemapXML();
+  deleteFolderRecursive(path.resolve('..', 'blog-website', 'build', 'archive'));
   // now handled by createFeedItems
   // await trimAtomXML();
   // await trimRssXML();
diff --git a/trim-xml/package.json b/post-processing/package.json
similarity index 89%
rename from trim-xml/package.json
rename to post-processing/package.json
index 0b207fc3d89..2b44b8bdbc0 100644
--- a/trim-xml/package.json
+++ b/post-processing/package.json
@@ -1,5 +1,5 @@
 {
-  "name": "trim-xml",
+  "name": "post-processing",
   "version": "1.0.0",
   "main": "index.js",
   "license": "MIT",
diff --git a/trim-xml/tsconfig.json b/post-processing/tsconfig.json
similarity index 100%
rename from trim-xml/tsconfig.json
rename to post-processing/tsconfig.json
diff --git a/trim-xml/types.ts b/post-processing/types.ts
similarity index 100%
rename from trim-xml/types.ts
rename to post-processing/types.ts