I pick pieces from these processes, depending on the product, stage, and goals.
Joe G's 10 D's of product - my very own 😉
- 💡 Discover
- 📝 Define
- 🎯 Decide
- 🎨 Design
- ⌨️ Develop
- 🛳️ Deliver
- 📣 Disseminate
- 📊 Data
- 🔀 Detour
- 💀 Death
- Conceive
- Plan
- Develop
- Iterate
- Launch
- Maintain
- Kill
- Understand
- Hypothesize
- Validate
- Execute
- Design
- Engineer
- Market
- Succeed
Full Product Development Process from Skookum Nightshift inspired by General Assembly
This process is in a rough order. It's meant to be more cyclical, than appears the list here. Feedback gets repeated after concepts, prototypes, and development.
- Ideation
- Research
- Pitch
- Validation
- Concepts
- Feedback
- Product Strategy
- Wireframes
- Prototype
- Feedback
- Technical Strategy
- Develop
- Test
- Release
- Feedback
- Analyse
- Repeat
Holy guacamole Joey?! Why are you talking waterfall? You're an agile guy... Sometimes waterfall is the right approach for certain products or features.
- Requirements
- Design
- Develop
- Test
- Deploy
- Maintain
MVP Mountain by Evan Kimbrell's 1-day MVP
A great process for lean validating and building MVPs. No coding.
- Sniff test
- Idea chart
- Hypothesis
- Riskiest assumption
- Minimum criteria for success
- Does, Solves, Who chart
- 3 customer target list
- Customer segmentation map
- User personas
- Competitive analysis
- Competitors list
- 7 criteria for judgement narrative
- Red or blue oceans
- Customer interviews
- Potential interviewees list
- Email / ad introduction
- Interviews (problems and reactions)
- Post interview analysis
- Basic pitch experiment
- Landing page
- Headline
- Call to action
- Features and benefits
- 100 visitors and quantitative feedback
- Signup follow-up qualitative feedback
- Complex pitch experiment
- Social proof
- Credibility
- FAQs
- Risk reversal
- A/B testing
- Facebook ads
- Google ads
- Build the MVP
- Feature list
- Baseboard
- Legos
- Glue
- Monitor
- Fulfill
- Feedback
- Iterate
Launching Products & Side Projects by Ben Tossell's non-technical guide
- Idea
- Talk to people
- Mockups
- Decide the best
- Build
- Launch
- Idea
- Build
- Launch
- Grow
- Monetize
- Automate
- Why - understand the goal
- Who - define the user
- When and Where - understand user's context and needs
- What - list ideas
- What - prioritize and choose with impact / effort matrix
- What - solve with storyboard, tasks, sketches
- How - measure success
- Idea
- Raw idea
- New request
- Shape
- Set appetite
- Narrow problem
- Outline solution
- Remove rabbit holes
- Write pitch
- Bet
- Choose pitch
- Commit resources
- Build
- Scope
- Build vertically
- Report hill chart progress
- Ship
- Scope hammer
- Circuit breaker
- Decide When to Stop
- Cool-down
dschool Design Thinking stages
- Empathize
- Define
- Ideate
- Prototype
- Test
- Research Plan
- Contextual Inquiry
- Diary Studies
- Customer Interviews
- Customer Surveys
- Eavesdropping
- Empathy Map
- Tensions, Contradictions, and Surprise Map
- Personas
- Existing Storyboard
- Customer Journey Map
- Heuristic Review
- Feature Matrix
- SWOT Analysis
- Competitor Analysis
- POV Statements
- How Might We
- Brainstorm
- Potential Storyboard
- Crazy Eights
- Learning Canvas
- Adjusted Storyboard
- Landing Page Creation
- Storyboard Playback
- Online Concept Testing
- Storyboard review
- Landing Page Testing
- Business and User Goals
- Competitive Analysis
- Context of Use Scenarios
- Content Inventory
- Card Sort
- Sitemap
- Holistic User Flow
- Decision Tree
- Heuristic Review
- UI Requirements
- Sketches
- Wireframes
- Functional Prototype
Sprint by Jake Knapp
- Start at the end
- Long-term goal
- List sprint questions
- Map
- Actors, words, arrows, goal
- Ask the experts
- Expert interviews
- How Might We notes
- Affinity map to find themes
- Dot voting
- Target
- Find the who
- Find the moment
- Remix & improve
- Lightning Demos (lists, demos, big ideas)
- Divide or Swarm
- Sketch
- Notes
- Ideas
- Crazy 8s
- Solution sketch
- Decide
- Art museum
- Heat map
- Speed critique
- Straw poll
- Honest decisions (decider)
- Supervote
- Rumble
- Rumble or all-in-one
- Note-and-Vote
- Storyboard
- Opening scene
- 10-15 grid squares
- Prototype
- Fake it
- Prototype mindset (just enough / temp simulation)
- Goldilocks quality (just enough for real reactions)
- Pick the right tools
- Divide and conquer roles (maker, stitcher, writer, asset collector, interviewer)
- Stitch it together
- Trial run
- Test
- Learn
Google Design Sprint Kit
- Understand
- How Might We (HMW)
- Lightning Talks
- Affinity Mapping
- HMW Voting
- User Journey Mapping
- User Interviews
- Empathy Building
- Success Metrics
- Sketch
- Comparable Problem
- Note Taking
- Crazy 8's
- Voting
- Solution Sketch
- Decide
- Present Solution Sketch
- Assumptions
- Questions
- Review and Vote
- Select a Direction
- Decision Matrix
- Prototype
- Storyboard
- Assign Tasks
- Prototype higher fidelity
- Validate
- Usability Study
- Stakeholder Review
- Technical Review
- Recap
- Next Steps
Eric Gorman and Design Thinkers Academy Process
- Plan
- Framing the Challenge
- Stakeholder Mapping
- Context Mapping
- Project Success Factors
- Roadmap
- Empathize
- Research Plan
- Observational Research
- Cultural Probe
- Interviews
- Research Sense Making
- Personas
- Journey Mapping
- Reframe
- Identify Themes
- Insight to Vision
- How Might We Statements
- Choose a Focus
- Ideate
- First Burst
- Gallery Crawl
- Thinking Wrong
- Brain Writing
- Idea Filtering
- Prototype
- Storyboard
- Make a Model
- Act it out
- Flash Feedback
- Concept Canvas
- Test
- Service Scenario
- Future Journey Mapping
- Solution Framing
- Concept Testing
- Service Blueprint