diff --git a/README.rst b/README.rst
index 2a91426d..086bf590 100644
--- a/README.rst
+++ b/README.rst
@@ -15,6 +15,14 @@ PyJWT
 
 A Python implementation of `RFC 7519 <https://tools.ietf.org/html/rfc7519>`_. Original implementation was written by `@progrium <https://github.com/progrium>`_.
 
+Sponsor
+-------
++--------------+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
+| |auth0-logo| | If you want to quickly add secure token-based authentication to Python projects, feel free to check Auth0's Python SDK and free plan at `auth0.com/signup <https://auth0.com/signup?utm_source=external_sites&utm_medium=pyjwt&utm_campaign=devn_signup>`_. |
++--------------+-----------------------------------------------------------------+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
+.. |auth0-logo| image:: https://github.com/user-attachments/assets/ee98379e-ee76-4bcb-943a-e25c4ea6d174
+   :width: 160px
+
 Installing
 ----------