diff --git a/modules/pulsepointBidAdapter.js b/modules/pulsepointBidAdapter.js
index fc637cc9fff..94733ad7805 100644
--- a/modules/pulsepointBidAdapter.js
+++ b/modules/pulsepointBidAdapter.js
@@ -34,7 +34,7 @@ export const spec = {
     !!(bid && bid.params && bid.params.cp && bid.params.ct)
   ),
 
-  buildRequests: bidRequests => {
+  buildRequests: (bidRequests, bidderRequest) => {
     const request = {
       id: bidRequests[0].bidderRequestId,
       imp: bidRequests.map(slot => impression(slot)),
@@ -42,6 +42,7 @@ export const spec = {
       app: app(bidRequests),
       device: device(),
     };
+    applyGdpr(bidderRequest, request);
     return {
       method: 'POST',
       url: '//bid.contextweb.com/header/ortb',
@@ -304,6 +305,16 @@ function adSize(slot) {
   return [1, 1];
 }
 
+/**
+ * Applies GDPR parameters to request.
+ */
+function applyGdpr(bidderRequest, ortbRequest) {
+  if (bidderRequest && bidderRequest.gdprConsent) {
+    ortbRequest.regs = { ext: { gdpr: bidderRequest.gdprConsent.gdprApplies ? 1 : 0 } };
+    ortbRequest.user = { ext: { consent: bidderRequest.gdprConsent.consentString } };
+  }
+}
+
 /**
  * Parses the native response from the Bid given.
  */
diff --git a/test/spec/modules/pulsepointBidAdapter_spec.js b/test/spec/modules/pulsepointBidAdapter_spec.js
index b4793256ee0..709dbeb76a2 100644
--- a/test/spec/modules/pulsepointBidAdapter_spec.js
+++ b/test/spec/modules/pulsepointBidAdapter_spec.js
@@ -273,4 +273,25 @@ describe('PulsePoint Adapter Tests', () => {
     expect(ortbRequest.app.storeurl).to.equal('http://pulsepoint.com/apps');
     expect(ortbRequest.app.domain).to.equal('pulsepoint.com');
   });
+
+  it('Verify GDPR', () => {
+    const bidderRequest = {
+      gdprConsent: {
+        gdprApplies: true,
+        consentString: 'serialized_gpdr_data'
+      }
+    };
+    const request = spec.buildRequests(slotConfigs, bidderRequest);
+    expect(request.url).to.equal('//bid.contextweb.com/header/ortb');
+    expect(request.method).to.equal('POST');
+    const ortbRequest = JSON.parse(request.data);
+    // user object
+    expect(ortbRequest.user).to.not.equal(null);
+    expect(ortbRequest.user.ext).to.not.equal(null);
+    expect(ortbRequest.user.ext.consent).to.equal('serialized_gpdr_data');
+    // regs object
+    expect(ortbRequest.regs).to.not.equal(null);
+    expect(ortbRequest.regs.ext).to.not.equal(null);
+    expect(ortbRequest.regs.ext.gdpr).to.equal(1);
+  });
 });