diff --git a/jupyter_server_proxy/__init__.py b/jupyter_server_proxy/__init__.py
index 2a6bd6aa..6b1f99af 100644
--- a/jupyter_server_proxy/__init__.py
+++ b/jupyter_server_proxy/__init__.py
@@ -34,8 +34,10 @@ def _load_jupyter_server_extension(nbapp):
     launcher_entries = []
     icons = {}
     for sp in server_processes:
-        if sp.launcher_entry.enabled and sp.launcher_entry.icon_path:
-            icons[sp.name] = sp.launcher_entry.icon_path
+        for le in sp.launcher_entries:
+            if le.enabled and le.icon_path:
+                icons[(sp.name, le.name)] = le.icon_path
+
 
     nbapp.web_app.add_handlers('.*', [
         (ujoin(base_url, 'server-proxy/servers-info'), ServersInfoHandler, {'server_processes': server_processes}),
diff --git a/jupyter_server_proxy/api.py b/jupyter_server_proxy/api.py
index 7718d690..9920af56 100644
--- a/jupyter_server_proxy/api.py
+++ b/jupyter_server_proxy/api.py
@@ -14,18 +14,25 @@ async def get(self):
         # Pick out and send only metadata
         # Don't send anything that might be a callable, or leak sensitive info
         for sp in self.server_processes:
-            # Manually recurse to convert namedtuples into JSONable structures
             item = {
                 'name': sp.name,
-                'launcher_entry': {
-                    'enabled': sp.launcher_entry.enabled,
-                    'title': sp.launcher_entry.title
-                },
-                'new_browser_tab' : sp.new_browser_tab
+                'launcher_entries': []
             }
-            if sp.launcher_entry.icon_path:
-                icon_url = ujoin(self.base_url, 'server-proxy', 'icon', sp.name)
-                item['launcher_entry']['icon_url'] = icon_url
+
+            for le in sp.launcher_entries:
+                litem = {
+                    'enabled': le.enabled,
+                    'title': le.title,
+                    'new_browser_tab': le.new_browser_tab,
+                    'path': le.path
+                }
+
+                # Manually recurse to convert namedtuples into JSONable structures
+                if le.icon_path:
+                    icon_url = ujoin(self.base_url, 'server-proxy', 'icon', sp.name, le.name)
+                    litem['icon_url'] = icon_url
+
+                item['launcher_entries'].append(litem)
 
             data.append(item)
 
@@ -44,6 +51,7 @@ def initialize(self, icons):
         self.icons = icons
 
     async def get(self, name):
+        name = tuple(name.split("/", 1))
         if name not in self.icons:
             raise web.HTTPError(404)
         path = self.icons[name]
@@ -64,6 +72,6 @@ async def get(self, name):
         else:
             content_type = "application/octet-stream"
 
-        with open(self.icons[name]) as f:
+        with open(self.icons[name], "rb") as f:
             self.write(f.read())
         self.set_header('Content-Type', content_type)
diff --git a/jupyter_server_proxy/config.py b/jupyter_server_proxy/config.py
index 465a4735..6c7ded3d 100644
--- a/jupyter_server_proxy/config.py
+++ b/jupyter_server_proxy/config.py
@@ -106,12 +106,13 @@ def make_handlers(base_url, server_processes):
         ))
     return handlers
 
-LauncherEntry = namedtuple('LauncherEntry', ['enabled', 'icon_path', 'title'])
+LauncherEntry = namedtuple('LauncherEntry', ['enabled', 'icon_path', 'title', 'name', 'new_browser_tab', 'path'])
 ServerProcess = namedtuple('ServerProcess', [
-    'name', 'command', 'environment', 'timeout', 'absolute_url', 'port', 'mappath', 'launcher_entry', 'new_browser_tab', 'request_headers_override'])
+    'name', 'command', 'environment', 'timeout', 'absolute_url', 'port', 'mappath', 'launcher_entries', 'request_headers_override'])
+
+
 
 def make_server_process(name, server_process_config):
-    le = server_process_config.get('launcher_entry', {})
     return ServerProcess(
         name=name,
         command=server_process_config['command'],
@@ -120,15 +121,27 @@ def make_server_process(name, server_process_config):
         absolute_url=server_process_config.get('absolute_url', False),
         port=server_process_config.get('port', 0),
         mappath=server_process_config.get('mappath', {}),
-        launcher_entry=LauncherEntry(
-            enabled=le.get('enabled', True),
-            icon_path=le.get('icon_path'),
-            title=le.get('title', name)
-        ),
-        new_browser_tab=server_process_config.get('new_browser_tab', True),
+        launcher_entries=[*make_launcher_entries(name, server_process_config)],
         request_headers_override=server_process_config.get('request_headers_override', {})
     )
 
+
+def make_launcher_entries(name, server_process_config):
+    le = server_process_config.get('launcher_entry', {})
+    les = [le] if isinstance(le, dict) else le
+    new_browser_tab = server_process_config.get('new_browser_tab', True)
+
+    for le in les:
+        yield LauncherEntry(
+            name=le.get('name', 'default'),
+            enabled=le.get('enabled', True),
+            icon_path=le.get('icon_path'),
+            title=le.get('title', le.get('name', name)),
+            path=le.get('path', '/'),
+            new_browser_tab=le.get('new_browser_tab', new_browser_tab)
+        )
+
+
 class ServerProxy(Configurable):
     servers = Dict(
         {},
@@ -167,8 +180,17 @@ class ServerProxy(Configurable):
             Either a dictionary of request paths to proxied paths,
             or a callable that takes parameter ``path`` and returns the proxied path.
 
+          new_browser_tab
+            Set to True (default) to make the proxied server interface opened as a new browser tab. Set to False
+            to have it open a new JupyterLab tab. This has no effect in classic notebook.
+
+          request_headers_override
+            A dictionary of additional HTTP headers for the proxy request. As with
+            the command traitlet, {{port}} and {{base_url}} will be substituted.
+
           launcher_entry
             A dictionary of various options for entries in classic notebook / jupyterlab launchers.
+            May also be a list of the same, where each must have a ``name`` key.
 
             Keys recognized are:
 
@@ -178,18 +200,20 @@ class ServerProxy(Configurable):
 
             icon_path
               Full path to an svg icon that could be used with a launcher. Currently only used by the
-              JupyterLab launcher
+              JupyterLab launcher.
 
             title
               Title to be used for the launcher entry. Defaults to the name of the server if missing.
 
-          new_browser_tab
-            Set to True (default) to make the proxied server interface opened as a new browser tab. Set to False
-            to have it open a new JupyterLab tab. This has no effect in classic notebook.
+            new_browser_tab
+              Override the default tab behavior from the root config.
+
+            name:
+              A name (default: default) used for constructing URLs and DOM ids for the launcher
+
+            path:
+              A path (default: /) to open. May include ``?`` params and ``#`` fragments.
 
-          request_headers_override
-            A dictionary of additional HTTP headers for the proxy request. As with
-            the command traitlet, {{port}} and {{base_url}} will be substituted.
         """,
         config=True
     )
diff --git a/jupyter_server_proxy/static/tree.js b/jupyter_server_proxy/static/tree.js
index 57e7304d..d4871391 100644
--- a/jupyter_server_proxy/static/tree.js
+++ b/jupyter_server_proxy/static/tree.js
@@ -18,33 +18,34 @@ define(['jquery', 'base/js/namespace', 'base/js/utils'], function($, Jupyter, ut
                 .attr('role', 'presentation')
                 .addClass('divider');
 
-            
+
             /* add the divider */
             $menu.append($divider);
 
             $.each(data.server_processes, function(_, server_process) {
-                if (!server_process.launcher_entry.enabled) {
-                    return;
-                }
-
-                /* create our list item */
-                var $entry_container = $('<li>')
-                    .attr('role', 'presentation')
-                    .addClass('new-' + server_process.name);
-
-                /* create our list item's link */
-                var $entry_link = $('<a>')
-                    .attr('role', 'menuitem')
-                    .attr('tabindex', '-1')
-                    .attr('href', base_url + server_process.name + '/')
-                    .attr('target', '_blank')
-                    .text(server_process.launcher_entry.title);
-
-                /* add the link to the item and
-                * the item to the menu */
-                $entry_container.append($entry_link);
-                $menu.append($entry_container);
-
+                $.each(server_process.launcher_entries, function(_, launcher_entry) {
+                    if (!launcher_entry.enabled) {
+                        return;
+                    }
+
+                    /* create our list item */
+                    var $entry_container = $('<li>')
+                        .attr('role', 'presentation')
+                        .addClass('new-' + server_process.name + '-' + launcher_entry.name);
+
+                    /* create our list item's link */
+                    var $entry_link = $('<a>')
+                        .attr('role', 'menuitem')
+                        .attr('tabindex', '-1')
+                        .attr('href', base_url + server_process.name + launcher_entry.path)
+                        .attr('target', '_blank')
+                        .text(launcher_entry.title);
+
+                    /* add the link to the item and
+                    * the item to the menu */
+                    $entry_container.append($entry_link);
+                    $menu.append($entry_container);
+                });
             });
         });
     }
diff --git a/jupyterlab-server-proxy/package.json b/jupyterlab-server-proxy/package.json
index 1453fd3e..08549264 100644
--- a/jupyterlab-server-proxy/package.json
+++ b/jupyterlab-server-proxy/package.json
@@ -41,18 +41,20 @@
     "install:extension": "jupyter labextension develop --overwrite .",
     "prepare": "jlpm run clean && jlpm run build:prod",
     "watch": "run-p watch:src watch:labextension",
-    "watch:src": "tsc -w",
+    "watch:src": "tsc -w --preserveWatchOutput",
     "watch:labextension": "jupyter labextension watch ."
   },
   "dependencies": {
     "@jupyterlab/application": "^2.0.0 || ^3.0.0",
     "@jupyterlab/apputils": "^2.0.0 || ^3.0.0",
-    "@jupyterlab/launcher": "^2.0.0 || ^3.0.0"
+    "@jupyterlab/launcher": "^2.0.0 || ^3.0.0",
+    "@jupyterlab/mainmenu": "^2.0.0 || ^3.0.0"
   },
   "devDependencies": {
     "@jupyterlab/builder": "^3.0.2",
-    "rimraf": "^2.6.1",
-    "typescript": "~3.7.0"
+    "rimraf": "^3.0.2",
+    "typescript": "~4.2.4",
+    "npm-run-all": "~4.1.5"
   },
   "jupyterlab": {
     "extension": true,
diff --git a/jupyterlab-server-proxy/src/index.ts b/jupyterlab-server-proxy/src/index.ts
index f63890d9..22f9363f 100644
--- a/jupyterlab-server-proxy/src/index.ts
+++ b/jupyterlab-server-proxy/src/index.ts
@@ -1,7 +1,10 @@
+import { Menu } from '@lumino/widgets';
+
 import { JupyterFrontEnd, JupyterFrontEndPlugin, ILayoutRestorer } from '@jupyterlab/application';
 import { ILauncher } from '@jupyterlab/launcher';
 import { PageConfig } from '@jupyterlab/coreutils';
-import { IFrame, MainAreaWidget, WidgetTracker } from '@jupyterlab/apputils';
+import { ICommandPalette, IFrame, MainAreaWidget, WidgetTracker } from '@jupyterlab/apputils';
+import { IMainMenu } from '@jupyterlab/mainmenu';
 
 import '../style/index.css';
 
@@ -19,7 +22,13 @@ function newServerProxyWidget(id: string, url: string, text: string): MainAreaWi
   return widget;
 }
 
-async function activate(app: JupyterFrontEnd, launcher: ILauncher, restorer: ILayoutRestorer) : Promise<void> {
+async function activate(
+  app: JupyterFrontEnd,
+  launcher?: ILauncher,
+  restorer?: ILayoutRestorer,
+  palette?: ICommandPalette,
+  mainMenu?: IMainMenu
+) : Promise<void> {
   const response = await fetch(PageConfig.getBaseUrl() + 'server-proxy/servers-info');
   if (!response.ok) {
     console.log('Could not fetch metadata about registered servers. Make sure jupyter-server-proxy is installed.');
@@ -75,30 +84,54 @@ async function activate(app: JupyterFrontEnd, launcher: ILauncher, restorer: ILa
     }
   });
 
+  const menuItems: Menu.IItemOptions[] = [];
+
   for (let server_process of data.server_processes) {
-    if (!server_process.launcher_entry.enabled) {
-      continue;
-    }
+    for (let launcher_entry of server_process.launcher_entries) {
+      if (!launcher_entry.enabled) {
+        continue;
+      }
 
-    const url = PageConfig.getBaseUrl() + server_process.name + '/';
-    const title = server_process.launcher_entry.title;
-    const newBrowserTab = server_process.new_browser_tab;
-    const id = namespace + ':' + server_process.name;
-    const launcher_item : ILauncher.IItemOptions = {
-      command: command,
-      args: {
-        url: url,
-        title: title + (newBrowserTab ? ' [↗]': ''),
-        newBrowserTab: newBrowserTab,
-        id: id
-      },
-      category: 'Notebook'
-    };
-
-    if (server_process.launcher_entry.icon_url) {
-      launcher_item.kernelIconUrl =  server_process.launcher_entry.icon_url;
+      const url = PageConfig.getBaseUrl() + server_process.name + launcher_entry.path;
+      const newBrowserTab = launcher_entry.new_browser_tab;
+      const title = launcher_entry.title + (newBrowserTab ? ' [↗]': '');
+      const id = namespace + ':' + server_process.name + ':' + launcher_entry.name;
+      const launcher_item : ILauncher.IItemOptions = {
+        command: command,
+        args: { url, title, newBrowserTab, id },
+        category: 'Notebook'
+      };
+
+      if (launcher_entry.icon_url) {
+        launcher_item.kernelIconUrl =  launcher_entry.icon_url;
+      }
+
+      if (launcher) {
+        launcher.add(launcher_item);
+      }
+
+      if (palette) {
+        palette.addItem({
+          command,
+          args: {
+            ...launcher_item.args,
+            title: `Launch ${title}`
+          },
+          category: 'Server Proxies'
+        });
+      }
+
+      if (mainMenu) {
+        menuItems.push({
+          command,
+          args: launcher_item.args
+        });
+      }
     }
-    launcher.add(launcher_item);
+  }
+
+  if (mainMenu && menuItems) {
+    mainMenu.fileMenu.newMenu.addGroup(menuItems);
   }
 }
 
@@ -108,8 +141,8 @@ async function activate(app: JupyterFrontEnd, launcher: ILauncher, restorer: ILa
 const extension: JupyterFrontEndPlugin<void> = {
   id: 'jupyterlab-server-proxy',
   autoStart: true,
-  requires: [ILauncher, ILayoutRestorer],
-  activate: activate
+  optional: [ILauncher, ILayoutRestorer, ICommandPalette, IMainMenu],
+  activate
 };
 
 export default extension;