diff --git a/src/containers/AccountModal/forms/Registration.tsx b/src/containers/AccountModal/forms/Registration.tsx
index 4fb717425..9d4060736 100644
--- a/src/containers/AccountModal/forms/Registration.tsx
+++ b/src/containers/AccountModal/forms/Registration.tsx
@@ -57,7 +57,7 @@ const Registration = () => {
         return;
       }
 
-      await register(email, password);
+      await register(email, password, consentValues);
 
       await updateConsents(customerConsents).catch(() => {
         // error caught while updating the consents, but continue the registration flow
diff --git a/src/services/inplayer.account.service.ts b/src/services/inplayer.account.service.ts
index 852b5cde6..184b81589 100644
--- a/src/services/inplayer.account.service.ts
+++ b/src/services/inplayer.account.service.ts
@@ -86,8 +86,33 @@ export const login: Login = async ({ config, email, password }) => {
   }
 };
 
-export const register: Register = async ({ config, email, password }) => {
+export const register: Register = async ({ config, email, password, customFields }) => {
   try {
+    const metadata = {
+      ...customFields,
+      ...Object.entries(customFields).reduce((acc, [name, val]) => {
+        const isBoolean = val === true || val === false;
+
+        if (isBoolean) {
+          if (name === 'terms') {
+            return { ...acc, [name]: val };
+          }
+
+          return { ...acc, [name]: val === true ? 'on' : 'off' };
+        }
+
+        if (name === 'us_state') {
+          if (customFields.country === 'us') {
+            return { ...acc, [name]: val === 'n/a' ? '' : val };
+          }
+
+          return { ...acc, [name]: 'n/a' };
+        }
+
+        return { ...acc, [name]: val };
+      }, {}),
+    };
+
     const { data } = await InPlayer.Account.signUpV2({
       email,
       password,
@@ -96,6 +121,7 @@ export const register: Register = async ({ config, email, password }) => {
       metadata: {
         first_name: ' ',
         surname: ' ',
+        ...metadata,
       },
       type: 'consumer',
       clientId: config.integrations.jwp?.clientId || '',
diff --git a/src/stores/AccountController.ts b/src/stores/AccountController.ts
index 843a0dc0c..46052dd09 100644
--- a/src/stores/AccountController.ts
+++ b/src/stores/AccountController.ts
@@ -192,10 +192,10 @@ export async function logout(logoutOptions: { includeNetworkRequest: boolean } =
   });
 }
 
-export const register = async (email: string, password: string) => {
+export const register = async (email: string, password: string, customFields: Record<string, string | boolean>) => {
   await useService(async ({ accountService, accessModel, config }) => {
     useAccountStore.setState({ loading: true });
-    const response = await accountService.register({ config, email, password });
+    const response = await accountService.register({ config, email, password, customFields });
     if (response) {
       const { user, customerConsents } = response;
       await afterLogin(user, customerConsents, accessModel);
diff --git a/types/account.d.ts b/types/account.d.ts
index fbc9ae842..99b8de4d8 100644
--- a/types/account.d.ts
+++ b/types/account.d.ts
@@ -20,12 +20,16 @@ export type PayloadWithIPOverride = {
   customerIP?: string;
 };
 
-export type AuthArgs = {
+export type LoginArgs = {
   config: Config;
   email: string;
   password: string;
 };
 
+export type RegistrationArgs = LoginArgs & {
+  customFields: Record<string, string | boolean>;
+};
+
 export type AuthResponse = {
   auth: AuthData;
   user: Customer;
@@ -360,8 +364,8 @@ export type DeleteAccountPayload = {
   password: string;
 };
 
-type Login = PromiseRequest<AuthArgs, AuthResponse>;
-type Register = PromiseRequest<AuthArgs, AuthResponse>;
+type Login = PromiseRequest<LoginArgs, AuthResponse>;
+type Register = PromiseRequest<RegistrationArgs, AuthResponse>;
 type GetCustomer = EnvironmentServiceRequest<GetCustomerPayload, Customer>;
 type UpdateCustomer = EnvironmentServiceRequest<UpdateCustomerArgs, Customer>;
 type GetPublisherConsents = PromiseRequest<Config, GetPublisherConsentsResponse>;