diff --git a/src/components/Player/Player.test.tsx b/src/components/Player/Player.test.tsx
index 8eb16c4cf..d92f1a62b 100644
--- a/src/components/Player/Player.test.tsx
+++ b/src/components/Player/Player.test.tsx
@@ -1,9 +1,9 @@
 import React from 'react';
-import { render } from '@testing-library/react';
 
 import Player from './Player';
 
 import type { PlaylistItem } from '#types/playlist';
+import { renderWithRouter } from '#test/testUtils';
 
 describe('<Player>', () => {
   test('renders and matches snapshot', () => {
@@ -24,7 +24,7 @@ describe('<Player>', () => {
       title: 'Test item title',
       tracks: [],
     } as PlaylistItem;
-    const { container } = render(<Player playerId="123456" playerLicenseKey="testkey" item={item} onPlay={() => null} onPause={() => null} />);
+    const { container } = renderWithRouter(<Player playerId="123456" playerLicenseKey="testkey" item={item} onPlay={() => null} onPause={() => null} />);
 
     expect(container).toMatchSnapshot();
   });
diff --git a/src/components/Player/Player.tsx b/src/components/Player/Player.tsx
index b53591f1b..0b85c7f29 100644
--- a/src/components/Player/Player.tsx
+++ b/src/components/Player/Player.tsx
@@ -10,6 +10,7 @@ import useEventCallback from '#src/hooks/useEventCallback';
 import useOttAnalytics from '#src/hooks/useOttAnalytics';
 import { logDev, testId } from '#src/utils/common';
 import { useConfigStore } from '#src/stores/ConfigStore';
+import { useMediaAds } from '#src/hooks/useMediaAds';
 
 type Props = {
   playerId: string;
@@ -59,7 +60,9 @@ const Player: React.FC<Props> = ({
   const startTimeRef = useRef(startTime);
   const setPlayer = useOttAnalytics(item, feedId);
 
-  const { adScheduleData } = useConfigStore((s) => s);
+  const adScheduleId = useConfigStore((s) => s.config.adSchedule);
+  const { preRollUrl, midRollUrl, postRollUrl } = item;
+  const { data: adScheduleData, isLoading: isAdScheduleLoading } = useMediaAds(adScheduleId, item?.mediaid, { preRollUrl, midRollUrl, postRollUrl });
 
   const handleBeforePlay = useEventCallback(onBeforePlay);
   const handlePlay = useEventCallback(onPlay);
@@ -201,10 +204,10 @@ const Player: React.FC<Props> = ({
       return loadPlaylist();
     }
 
-    if (libLoaded) {
+    if (libLoaded && !isAdScheduleLoading) {
       initializePlayer();
     }
-  }, [libLoaded, item, detachEvents, attachEvents, playerId, setPlayer, autostart, adScheduleData, playerLicenseKey, feedId]);
+  }, [libLoaded, item, detachEvents, attachEvents, playerId, setPlayer, autostart, adScheduleData, playerLicenseKey, feedId, isAdScheduleLoading]);
 
   useEffect(() => {
     return () => {
diff --git a/src/hooks/useAdSchedule.ts b/src/hooks/useAdSchedule.ts
new file mode 100644
index 000000000..ff5b74a96
--- /dev/null
+++ b/src/hooks/useAdSchedule.ts
@@ -0,0 +1,22 @@
+import { useQuery } from 'react-query';
+
+import { getAdSchedule } from '#src/services/api.service';
+
+const CACHE_TIME = 60 * 1000 * 60 * 8;
+
+export const useAdSchedule = (adScheduleId: string | null | undefined) => {
+  const { isLoading, data } = useQuery(
+    ['ad-schedule'],
+    async () => {
+      const adSchedule = await getAdSchedule(adScheduleId);
+
+      return adSchedule;
+    },
+    { enabled: Boolean(adScheduleId), cacheTime: CACHE_TIME, staleTime: CACHE_TIME },
+  );
+
+  return {
+    isLoading,
+    data,
+  };
+};
diff --git a/src/hooks/useMediaAds.ts b/src/hooks/useMediaAds.ts
new file mode 100644
index 000000000..d9a078349
--- /dev/null
+++ b/src/hooks/useMediaAds.ts
@@ -0,0 +1,25 @@
+import { useQuery } from 'react-query';
+
+import { getMediaAdSchedule } from '#src/services/api.service';
+import { useAdSchedule } from '#src/hooks/useAdSchedule';
+import type { AdTagUrls } from '#types/ad-schedule';
+
+// 204 code
+export const useMediaAds = (adScheduleId: string | null | undefined, mediaId: string, urls: AdTagUrls) => {
+  const { data: adSchedule, isLoading: isAdScheduleLoading } = useAdSchedule(adScheduleId);
+
+  const { isLoading: isPerMediaAdSchedule, data: perMediaAds } = useQuery(
+    ['per-media-ad-schedule', mediaId],
+    async () => {
+      const adSchedule = await getMediaAdSchedule(mediaId, urls, adScheduleId);
+
+      return adSchedule;
+    },
+    { enabled: Boolean(mediaId) },
+  );
+
+  return {
+    isLoading: isAdScheduleLoading || isPerMediaAdSchedule,
+    data: perMediaAds || adSchedule,
+  };
+};
diff --git a/src/services/api.service.ts b/src/services/api.service.ts
index a348247e3..6705ff0d6 100644
--- a/src/services/api.service.ts
+++ b/src/services/api.service.ts
@@ -6,7 +6,7 @@ import { addQueryParams } from '#src/utils/formatting';
 import { getDataOrThrow } from '#src/utils/api';
 import { filterMediaOffers } from '#src/utils/entitlements';
 import type { GetPlaylistParams, Playlist, PlaylistItem } from '#types/playlist';
-import type { AdSchedule } from '#types/ad-schedule';
+import type { AdSchedule, AdTagUrls } from '#types/ad-schedule';
 import type { EpisodesRes, EpisodesWithPagination, GetSeriesParams, Series, EpisodeInSeries } from '#types/series';
 import { useConfigStore as ConfigStore } from '#src/stores/ConfigStore';
 
@@ -92,6 +92,7 @@ export const getPlaylistById = async (id?: string, params: GetPlaylistParams = {
 /**
  * Get watchlist by playlistId
  * @param {string} playlistId
+ * @param {string[]} mediaIds
  * @param {string} [token]
  */
 export const getMediaByWatchlist = async (playlistId: string, mediaIds: string[], token?: string): Promise<PlaylistItem[] | undefined> => {
@@ -247,3 +248,25 @@ export const getAdSchedule = async (id: string | undefined | null): Promise<AdSc
 
   return data;
 };
+
+export const getMediaAdSchedule = async (id: string, urls: AdTagUrls, fallbackAdSchedule: string | undefined | null): Promise<AdSchedule | undefined> => {
+  const { preRollUrl, midRollUrl, postRollUrl } = urls;
+  const pathname = `/v2/advertising/media/${id}/schedule.json`;
+  const url = addQueryParams(`${import.meta.env.APP_API_BASE_URL}${pathname}`, {
+    preroll_url: preRollUrl,
+    midroll_url: midRollUrl,
+    postroll_url: postRollUrl,
+    fallback_ad_schedule: fallbackAdSchedule,
+  });
+
+  const response = await fetch(url);
+
+  // No media ads set up
+  if (response.status === 204) {
+    return;
+  }
+
+  const data = (await getDataOrThrow(response)) as { timings: AdSchedule };
+
+  return data.timings;
+};
diff --git a/types/ad-schedule.d.ts b/types/ad-schedule.d.ts
index d4d18f525..705ad31f5 100644
--- a/types/ad-schedule.d.ts
+++ b/types/ad-schedule.d.ts
@@ -3,3 +3,9 @@ export type AdSchedule = {
   client: string;
   schedule: string;
 };
+
+export type AdTagUrls = {
+  preRollUrl: string | undefined;
+  midRollUrl: string | undefined;
+  postRollUrl: string | undefined;
+};
diff --git a/types/playlist.d.ts b/types/playlist.d.ts
index 3d601f89c..651770853 100644
--- a/types/playlist.d.ts
+++ b/types/playlist.d.ts
@@ -57,6 +57,9 @@ export type PlaylistItem = {
   scheduledStart?: Date;
   scheduledEnd?: Date;
   markdown?: string;
+  preRollUrl?: string;
+  midRollUrl?: string;
+  postRollUrl?: string;
   [key: string]: unknown;
 };