diff --git a/README.md b/README.md
index 9dbc5879..c20c8112 100644
--- a/README.md
+++ b/README.md
@@ -282,7 +282,31 @@ EOF
 
 1. Install the operator from the [Installation](#installation) section.
 
-2. Create secret:
+2. When running on AWS, you have a number of ways to give permission to the managed K8sGPT workload to access Amazon Bedrock.
+* Grant access to Bedrock using the Kubernetes Service Account. This is the [best practices method for assigning permissions to Kubernetes Pods](https://aws.github.io/aws-eks-best-practices/security/docs/iam/#identities-and-credentials-for-eks-pods). There are a few ways to do this:
+    * On Amazon EKS, using [EKS Pod Identity](https://docs.aws.amazon.com/eks/latest/userguide/pod-identities.html)
+    * On Amazon EKS, using [IAM Roles for Service Accounts (IRSA)](https://docs.aws.amazon.com/eks/latest/userguide/iam-roles-for-service-accounts.html)
+    * On self-managed Kubernetes, using IAM Roles for Service Accounts (IRSA) with the [Pod Identity Webhook](https://github.com/aws/amazon-eks-pod-identity-webhook)
+* Grant access to Bedrock using AWS credentials in a Kubernetes Secret. Note this goes [against AWS best practices](https://docs.aws.amazon.com/IAM/latest/UserGuide/best-practices.html#bp-workloads-use-roles) and should be used with caution.
+
+To grant access to Bedrock using a Kubernetes Service account, create an IAM role with Bedrock permissions. An example policy is included below:
+```
+{
+  "Version": "2012-10-17",
+  "Statement": [
+    {
+      "Effect": "Allow",
+      "Action": [
+        "bedrock:InvokeModel",
+        "bedrock:InvokeModelWithResponseStream"
+      ],
+      "Resource": "*"
+    }
+  ]
+}
+```
+
+To grant access to Bedrock using AWS credentials in a Kubernetes secret you can create a secret:
 ```sh 
 kubectl create secret generic bedrock-sample-secret --from-literal=AWS_ACCESS_KEY_ID="$(echo $AWS_ACCESS_KEY_ID)" --from-literal=AWS_SECRET_ACCESS_KEY="$(echo $AWS_SECRET_ACCESS_KEY)" -n k8sgpt-operator-system
 ```
@@ -297,8 +321,8 @@ metadata:
 spec:
   ai:
     enabled: true
-    secret:
-      name: bedrock-sample-secret
+    # secret:
+    #   name: bedrock-sample-secret
     model: anthropic.claude-v2
     region: eu-central-1
     backend: amazonbedrock
diff --git a/chart/operator/templates/k8sgpt-sa.yaml b/chart/operator/templates/k8sgpt-sa.yaml
index b4c8f454..105a4a93 100644
--- a/chart/operator/templates/k8sgpt-sa.yaml
+++ b/chart/operator/templates/k8sgpt-sa.yaml
@@ -1,9 +1,15 @@
+{{- if or .Values.serviceAccount.create -}}
 apiVersion: v1
 kind: ServiceAccount
 metadata:
-  name: "k8sgpt"
+  name:  {{ default "k8sgpt" .Values.serviceAccount.name }}
   labels:
     app.kubernetes.io/component: rbac
     app.kubernetes.io/created-by: k8sgpt-operator
     app.kubernetes.io/part-of: k8sgpt-operator
     {{- include "chart.labels" . | nindent 4 }}
+  {{- if .Values.serviceAccount.annotations }}
+  annotations: {{ toYaml .Values.serviceAccount.annotations | nindent 4 }}
+  {{- end }}
+{{- end }}
+
diff --git a/chart/operator/values.yaml b/chart/operator/values.yaml
index de2d9ac2..e7e2b913 100644
--- a/chart/operator/values.yaml
+++ b/chart/operator/values.yaml
@@ -1,3 +1,8 @@
+serviceAccount:
+  create: true
+  name: "k8sgpt"
+  # -- Annotations for the managed k8sgpt workload service account
+  annotations: {}
 serviceMonitor:
   enabled: false
   additionalLabels: {}
diff --git a/pkg/resources/k8sgpt.go b/pkg/resources/k8sgpt.go
index 37541f00..89cabf2c 100644
--- a/pkg/resources/k8sgpt.go
+++ b/pkg/resources/k8sgpt.go
@@ -295,14 +295,13 @@ func GetDeployment(config v1alpha1.K8sGPT, outOfClusterMode bool, c client.Clien
 	}
 	// Add checks for amazonbedrock
 	if config.Spec.AI.Backend == v1alpha1.AmazonBedrock {
-		if config.Spec.AI.Secret == nil {
-			return &appsv1.Deployment{}, err.New("secret is required for amazonbedrock backend")
-		}
-		if err := addSecretAsEnvToDeployment(config.Spec.AI.Secret.Name, "AWS_ACCESS_KEY_ID", config, c, &deployment); err != nil {
-			return &appsv1.Deployment{}, err
-		}
-		if err := addSecretAsEnvToDeployment(config.Spec.AI.Secret.Name, "AWS_SECRET_ACCESS_KEY", config, c, &deployment); err != nil {
-			return &appsv1.Deployment{}, err
+		if config.Spec.AI.Secret != nil {
+			if err := addSecretAsEnvToDeployment(config.Spec.AI.Secret.Name, "AWS_ACCESS_KEY_ID", config, c, &deployment); err != nil {
+				return &appsv1.Deployment{}, err
+			}
+			if err := addSecretAsEnvToDeployment(config.Spec.AI.Secret.Name, "AWS_SECRET_ACCESS_KEY", config, c, &deployment); err != nil {
+				return &appsv1.Deployment{}, err
+			}
 		}
 		if config.Spec.AI.Region == "" {
 			return &appsv1.Deployment{}, err.New("default region is required for amazonbedrock backend")