diff --git a/pkg/publish/kind/write.go b/pkg/publish/kind/write.go
index 7ad42dba10..72d542b0ea 100644
--- a/pkg/publish/kind/write.go
+++ b/pkg/publish/kind/write.go
@@ -69,7 +69,7 @@ func Write(ctx context.Context, tag name.Tag, img v1.Image) error {
 		})
 
 		var buf bytes.Buffer
-		cmd := n.CommandContext(ctx, "ctr", "--namespace=k8s.io", "images", "import", "-").SetStdin(pr)
+		cmd := n.CommandContext(ctx, "ctr", "--namespace=k8s.io", "images", "import", "--all-platforms", "-").SetStdin(pr)
 		cmd.SetStdout(&buf)
 		cmd.SetStderr(&buf)
 		if err := cmd.Run(); err != nil {