diff --git a/cloudformation/lamb-status.yml b/cloudformation/lamb-status.yml
index bc77b1c9..3335d6be 100644
--- a/cloudformation/lamb-status.yml
+++ b/cloudformation/lamb-status.yml
@@ -18,65 +18,117 @@ Mappings:
       Version: 0.2.1
 Resources:
   LambdaRole:
-    Type: "AWS::IAM::Role"
+    Type: AWS::IAM::Role
     Properties:
       AssumeRolePolicyDocument:
         Statement:
-          - Effect: "Allow"
+          - Effect: Allow
             Principal:
               Service:
-                - "lambda.amazonaws.com"
+                - lambda.amazonaws.com
             Action:
-              - "sts:AssumeRole"
-      Path: "/"
-  LambdaRoleInstanceProfile:
-    Type: "AWS::IAM::InstanceProfile"
-    Properties:
-      Path: "/"
-      Roles:
-        - Ref: "LambdaRole"
-  LambStatusIAMPolicy:
-    Type: "AWS::IAM::Policy"
-    Properties:
-      PolicyName: "LambStatus"
-      PolicyDocument:
-        Statement:
-          - Action:
-              - "logs:CreateLogGroup"
-              - "logs:CreateLogStream"
-              - "logs:PutLogEvents"
-            Effect: "Allow"
-            Resource: "arn:aws:logs:*:*:*"
-          - Effect: "Allow"
-            Action: "dynamodb:*"
-            Resource: !Sub |-
-              arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${ServiceComponentTable}
-          - Effect: "Allow"
-            Action: "dynamodb:*"
-            Resource: !Sub |-
-              arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${IncidentTable}
-          - Effect: "Allow"
-            Action: "dynamodb:*"
-            Resource: !Sub |-
-              arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${IncidentUpdateTable}
-          - Effect: "Allow"
-            Action: "dynamodb:*"
-            Resource: !Sub |-
-              arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${MaintenanceTable}
-          - Effect: "Allow"
-            Action: "dynamodb:*"
-            Resource: !Sub |-
-              arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${MaintenanceUpdateTable}
-          - Effect: "Allow"
-            Action: "dynamodb:*"
-            Resource: !Sub |-
-              arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${MetricsTable}
-          - Effect: "Allow"
-            Action: "dynamodb:*"
-            Resource: !Sub |-
-              arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${SettingsTable}
-      Roles:
-        - Ref: "LambdaRole"
+              - sts:AssumeRole
+      Policies:
+        - PolicyName: CloudWatchLogs
+          PolicyDocument:
+            Statement:
+              - Action:
+                - logs:CreateLogGroup
+                - logs:CreateLogStream
+                - logs:PutLogEvents
+                Effect: Allow
+                Resource: arn:aws:logs:*:*:*
+        - PolicyName: DynamoDB
+          PolicyDocument:
+            Statement:
+              - Effect: Allow
+                Action: dynamodb:*
+                Resource: !Sub |-
+                  arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${ServiceComponentTable}
+              - Effect: Allow
+                Action: dynamodb:*
+                Resource: !Sub |-
+                  arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${IncidentTable}
+              - Effect: Allow
+                Action: dynamodb:*
+                Resource: !Sub |-
+                  arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${IncidentUpdateTable}
+              - Effect: Allow
+                Action: dynamodb:*
+                Resource: !Sub |-
+                  arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${MaintenanceTable}
+              - Effect: Allow
+                Action: dynamodb:*
+                Resource: !Sub |-
+                  arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${MaintenanceUpdateTable}
+              - Effect: Allow
+                Action: dynamodb:*
+                Resource: !Sub |-
+                  arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${MetricsTable}
+              - Effect: Allow
+                Action: dynamodb:*
+                Resource: !Sub |-
+                  arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${SettingsTable}
+        - PolicyName: CloudFormation
+          PolicyDocument:
+            Statement:
+              - Effect: Allow
+                Action: cloudformation:DescribeStacks
+                Resource: !Sub |-
+                  arn:aws:cloudformation:${AWS::Region}:${AWS::AccountId}:stack/${AWS::StackName}/*
+        - PolicyName: S3
+          PolicyDocument:
+            Statement:
+              - Effect: Allow
+                Action:
+                  - s3:ListBucket
+                Resource:
+                  - !Sub |-
+                    arn:aws:s3:::${StatusPageS3}
+                  - !Sub |-
+                    arn:aws:s3:::${AdminPageS3}
+              - Effect: Allow
+                Action:
+                  - s3:DeleteObject
+                  - s3:PutObject
+                  - s3:GetObject
+                Resource:
+                  - !Sub |-
+                    arn:aws:s3:::${StatusPageS3}/*
+                  - !Sub |-
+                    arn:aws:s3:::${AdminPageS3}/*
+        - PolicyName: CloudWatch
+          PolicyDocument:
+            Statement:
+              - Effect: Allow
+                Action:
+                  - cloudwatch:GetMetricData
+                  - cloudwatch:GetMetricStatistics
+                  - cloudwatch:ListMetrics
+                Resource: "*"
+        - PolicyName: Cognito
+          PolicyDocument:
+            Statement:
+              - Effect: Allow
+                Action:
+                  - cognito-idp:*
+                  - iam:PassRole
+                Resource: '*'
+        - PolicyName: APIGateway
+          PolicyDocument:
+            Statement:
+              - Effect: Allow
+                Action:
+                  - apigateway:POST
+                Resource: !Sub |-
+                  arn:aws:apigateway:${AWS::Region}::/restapis/${RestApi}/deployments
+        - PolicyName: SNS
+          PolicyDocument:
+            Statement:
+              - Effect: Allow
+                Action: sns:publish
+                Resource:
+                  Ref: IncidentNotificationTopic
   GetComponentsLambdaFunction:
     Type: "AWS::Lambda::Function"
     Properties:
@@ -623,7 +675,7 @@ Resources:
       MemorySize: 128
       Role:
         Fn::GetAtt:
-          - CognitoHandleFunctionRole
+          - LambdaRole
           - Arn
       Runtime: "nodejs4.3"
       Timeout: 30
@@ -656,7 +708,7 @@ Resources:
       MemorySize: 128
       Role:
         Fn::GetAtt:
-          - "MetricsFunctionRole"
+          - "LambdaRole"
           - "Arn"
       Runtime: "nodejs4.3"
       Timeout: 30
@@ -788,7 +840,7 @@ Resources:
       MemorySize: 128
       Role:
         Fn::GetAtt:
-          - "MetricsFunctionRole"
+          - "LambdaRole"
           - "Arn"
       Runtime: "nodejs4.3"
       Timeout: 30
@@ -821,7 +873,7 @@ Resources:
       MemorySize: 128
       Role:
         Fn::GetAtt:
-          - "MetricsFunctionRole"
+          - "LambdaRole"
           - "Arn"
       Runtime: "nodejs4.3"
       Timeout: 30
@@ -854,7 +906,7 @@ Resources:
       MemorySize: 512
       Role:
         Fn::GetAtt:
-          - "MetricsFunctionRole"
+          - "LambdaRole"
           - "Arn"
       Runtime: "nodejs4.3"
       Timeout: 60
@@ -869,54 +921,6 @@ Resources:
       Principal: "events.amazonaws.com"
       SourceArn: !Sub |-
         arn:aws:events:${AWS::Region}:${AWS::AccountId}:rule/*
-  MetricsFunctionRole:
-    Type: AWS::IAM::Role
-    Properties:
-      AssumeRolePolicyDocument:
-        Statement:
-          - Effect: Allow
-            Principal:
-              Service:
-                - lambda.amazonaws.com
-            Action:
-              - sts:AssumeRole
-      Policies:
-        - PolicyName: WriteS3
-          PolicyDocument:
-            Statement:
-              - Effect: Allow
-                Action:
-                  - s3:DeleteObject
-                  - s3:ListBucket
-                  - s3:PutObject
-                  - s3:GetObject
-                Resource: arn:aws:s3:::*
-        - PolicyName: WriteCloudWatchLogs
-          PolicyDocument:
-            Statement:
-              - Effect: Allow
-                Action:
-                  - logs:CreateLogGroup
-                  - logs:CreateLogStream
-                  - logs:PutLogEvents
-                Resource: arn:aws:logs:*:*:*
-        - PolicyName: ReadMetricsTable
-          PolicyDocument:
-            Statement:
-              - Effect: "Allow"
-                Action:
-                  - "dynamodb:*"
-                Resource: !Sub |-
-                  arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${MetricsTable}
-        - PolicyName: ReadMetricData
-          PolicyDocument:
-            Statement:
-              - Effect: Allow
-                Action:
-                  - cloudwatch:GetMetricData
-                  - cloudwatch:GetMetricStatistics
-                  - cloudwatch:ListMetrics
-                Resource: "*"
   CollectMetricsDataEvent:
     Type: AWS::Events::Rule
     Properties:
@@ -930,6 +934,52 @@ Resources:
           Id: CollectMetricsDataFunction
           Input: !Sub |-
             {"StatusPageS3BucketName": "${StatusPageS3}"}
+  UpdateFeedsLambdaFunction:
+    Type: "AWS::Lambda::Function"
+    Properties:
+      Code:
+        S3Bucket: !Sub |-
+          lambstatus-${AWS::Region}
+        S3Key: !Sub
+          - fn/${Version}/UpdateFeeds.zip
+          - Version:
+              Fn::FindInMap: [ Constants, LambStatus, Version ]
+      Description: "Update feeds"
+      # The prefix of function name must be stack name
+      FunctionName: !Sub |-
+        ${AWS::StackName}-UpdateFeeds
+      Handler: "_apex_index.handle"
+      MemorySize: 128
+      Role:
+        Fn::GetAtt:
+          - "LambdaRole"
+          - "Arn"
+      Runtime: "nodejs4.3"
+      Timeout: 30
+  UpdateFeedsLambdaInvokePermission:
+    Type: "AWS::Lambda::Permission"
+    Properties:
+      FunctionName:
+        Fn::GetAtt:
+          - "UpdateFeedsLambdaFunction"
+          - "Arn"
+      Action: "lambda:InvokeFunction"
+      Principal: "sns.amazonaws.com"
+      SourceArn:
+        Ref: "IncidentNotificationTopic"
+  IncidentNotificationTopic:
+    Type: "AWS::SNS::Topic"
+    Properties:
+      TopicName: !Sub |-
+        ${AWS::StackName}-IncidentNotification
+  IncidentSubscriptionByUpdateFeeds:
+    Type: "AWS::SNS::Subscription"
+    Properties:
+      Endpoint: !Sub |-
+        ${UpdateFeedsLambdaFunction.Arn}
+      Protocol: "lambda"
+      TopicArn:
+        Ref: "IncidentNotificationTopic"
   ApiDeployment:
     Type: "AWS::ApiGateway::Deployment"
     Properties:
@@ -2656,37 +2706,6 @@ Resources:
       ProvisionedThroughput:
         ReadCapacityUnits: "1"
         WriteCapacityUnits: "1"
-  S3HandleFunctionRole:
-    Type: AWS::IAM::Role
-    Properties:
-      AssumeRolePolicyDocument:
-        Statement:
-          - Effect: Allow
-            Principal:
-              Service:
-                - lambda.amazonaws.com
-            Action:
-              - sts:AssumeRole
-      Policies:
-        - PolicyName: WriteS3
-          PolicyDocument:
-            Statement:
-              - Effect: Allow
-                Action:
-                  - s3:DeleteObject
-                  - s3:ListBucket
-                  - s3:PutObject
-                  - s3:GetObject
-                Resource: arn:aws:s3:::*
-        - PolicyName: WriteCloudWatchLogs
-          PolicyDocument:
-            Statement:
-              - Effect: Allow
-                Action:
-                  - logs:CreateLogGroup
-                  - logs:CreateLogStream
-                  - logs:PutLogEvents
-                Resource: arn:aws:logs:*:*:*
   S3PutObjectFunction:
     Type: AWS::Lambda::Function
     Properties:
@@ -2704,7 +2723,7 @@ Resources:
       Handler: "_apex_index.handle"
       Role:
         Fn::GetAtt:
-          - S3HandleFunctionRole
+          - LambdaRole
           - Arn
       Runtime: nodejs4.3
       Timeout: 30
@@ -2725,46 +2744,10 @@ Resources:
       Handler: "_apex_index.handle"
       Role:
         Fn::GetAtt:
-          - S3HandleFunctionRole
+          - LambdaRole
           - Arn
       Runtime: nodejs4.3
       Timeout: 30
-  CognitoHandleFunctionRole:
-    Type: AWS::IAM::Role
-    Properties:
-      AssumeRolePolicyDocument:
-        Statement:
-          - Effect: Allow
-            Principal:
-              Service:
-                - lambda.amazonaws.com
-            Action:
-              - sts:AssumeRole
-      Policies:
-        - PolicyName: WriteCloudWatchLogs
-          PolicyDocument:
-            Statement:
-              - Effect: Allow
-                Action:
-                  - logs:CreateLogGroup
-                  - logs:CreateLogStream
-                  - logs:PutLogEvents
-                Resource: arn:aws:logs:*:*:*
-        - PolicyName: CreateUserPool
-          PolicyDocument:
-            Statement:
-              - Effect: Allow
-                Action:
-                  - cognito-idp:*
-                  - iam:PassRole
-                Resource: '*'
-        - PolicyName: HandleSettings
-          PolicyDocument:
-            Statement:
-              - Effect: "Allow"
-                Action: "dynamodb:*"
-                Resource: !Sub |-
-                  arn:aws:dynamodb:${AWS::Region}:${AWS::AccountId}:table/${SettingsTable}
   CognitoCreateUserPoolFunction:
     Type: AWS::Lambda::Function
     Properties:
@@ -2782,7 +2765,7 @@ Resources:
       Handler: "_apex_index.handle"
       Role:
         Fn::GetAtt:
-          - CognitoHandleFunctionRole
+          - LambdaRole
           - Arn
       Runtime: nodejs4.3
       Timeout: 30
@@ -2803,7 +2786,7 @@ Resources:
       Handler: "_apex_index.handle"
       Role:
         Fn::GetAtt:
-          - CognitoHandleFunctionRole
+          - LambdaRole
           - Arn
       Runtime: nodejs4.3
       Timeout: 30
@@ -2824,7 +2807,7 @@ Resources:
       Handler: "_apex_index.handle"
       Role:
         Fn::GetAtt:
-          - CognitoHandleFunctionRole
+          - LambdaRole
           - Arn
       Runtime: nodejs4.3
       Timeout: 30
@@ -2845,39 +2828,10 @@ Resources:
       Handler: "_apex_index.handle"
       Role:
         Fn::GetAtt:
-          - APIGatewayHandleFunctionRole
+          - LambdaRole
           - Arn
       Runtime: nodejs4.3
       Timeout: 30
-  APIGatewayHandleFunctionRole:
-    Type: AWS::IAM::Role
-    Properties:
-      AssumeRolePolicyDocument:
-        Statement:
-          - Effect: Allow
-            Principal:
-              Service:
-                - lambda.amazonaws.com
-            Action:
-              - sts:AssumeRole
-      Policies:
-        - PolicyName: WriteCloudWatchLogs
-          PolicyDocument:
-            Statement:
-              - Effect: Allow
-                Action:
-                  - logs:CreateLogGroup
-                  - logs:CreateLogStream
-                  - logs:PutLogEvents
-                Resource: arn:aws:logs:*:*:*
-        - PolicyName: APIGateway
-          PolicyDocument:
-            Statement:
-              - Effect: Allow
-                Action:
-                  - apigateway:POST
-                Resource: !Sub |-
-                  arn:aws:apigateway:${AWS::Region}::/restapis/${RestApi}/deployments
   DBCreateItemsLambdaFunction:
     Type: "AWS::Lambda::Function"
     Properties:
@@ -2896,7 +2850,7 @@ Resources:
       MemorySize: 128
       Role:
         Fn::GetAtt:
-          - CognitoHandleFunctionRole
+          - LambdaRole
           - Arn
       Runtime: "nodejs4.3"
       Timeout: 30
@@ -3049,18 +3003,6 @@ Outputs:
   LambdaRoleArn:
     Value:
       !GetAtt LambdaRole.Arn
-  MetricsFunctionRoleArn:
-    Value:
-      !GetAtt MetricsFunctionRole.Arn
-  S3HandleFunctionRoleArn:
-    Value:
-      !GetAtt S3HandleFunctionRole.Arn
-  CognitoHandleFunctionRoleArn:
-    Value:
-      !GetAtt CognitoHandleFunctionRole.Arn
-  APIGatewayHandleFunctionRoleArn:
-    Value:
-      !GetAtt APIGatewayHandleFunctionRole.Arn
   AdminPageS3BucketURL:
     Value:
       Fn::GetAtt:
@@ -3097,3 +3039,6 @@ Outputs:
   Version:
     Value:
       Fn::FindInMap: [ Constants, LambStatus, Version ]
+  IncidentNotificationTopic:
+    Value:
+      Ref: "IncidentNotificationTopic"
diff --git a/packages/frontend/src/components/statusPage/History/History.js b/packages/frontend/src/components/statusPage/History/History.js
index 80448552..fdbbab92 100644
--- a/packages/frontend/src/components/statusPage/History/History.js
+++ b/packages/frontend/src/components/statusPage/History/History.js
@@ -2,6 +2,7 @@ import React, { PropTypes } from 'react'
 import classnames from 'classnames'
 import ModestLink from 'components/common/ModestLink'
 import Title from 'components/statusPage/Title'
+import SubscribeButton from 'components/statusPage/SubscribeButton'
 import IncidentItem from 'components/statusPage/IncidentItem'
 import MaintenanceItem from 'components/statusPage/MaintenanceItem'
 import { getDateTimeFormat } from 'utils/datetime'
@@ -91,16 +92,21 @@ export default class History extends React.Component {
     const events = incidents.concat(maintenances)
     const eventsByMonth = this.renderEventsByMonth(events)
 
-    return (<div className={classnames(classes.layout, 'mdl-grid')}
-      style={{ opacity: this.state.isFetching ? 0.5 : 1 }}>
-      <Title service_name={settings.serviceName} />
-      <div className='mdl-cell mdl-cell--12-col'>
-        <h4>Incident History</h4>
-      </div>
-      <div className='mdl-cell mdl-cell--12-col mdl-list'>
-        {eventsByMonth}
+    return (
+      <div className={classnames(classes.layout, 'mdl-grid')}
+        style={{ opacity: this.state.isFetching ? 0.5 : 1 }}>
+        <div className={classnames(classes.top)}>
+          <Title service_name={settings.serviceName} />
+          <SubscribeButton />
+        </div>
+        <div className='mdl-cell mdl-cell--12-col'>
+          <h4>Incident History</h4>
+        </div>
+        <div className='mdl-cell mdl-cell--12-col mdl-list'>
+          {eventsByMonth}
+        </div>
+        <ModestLink link='/' text='Current Incidents' />
       </div>
-      <ModestLink link='/' text='Current Incidents' />
-    </div>)
+    )
   }
 }
diff --git a/packages/frontend/src/components/statusPage/History/History.scss b/packages/frontend/src/components/statusPage/History/History.scss
index 8343c934..e5efb0b1 100644
--- a/packages/frontend/src/components/statusPage/History/History.scss
+++ b/packages/frontend/src/components/statusPage/History/History.scss
@@ -1,3 +1,9 @@
+.top {
+  display: flex;
+  justify-content: space-between;
+  width: 100%;
+}
+
 .date_item {
   height: auto;
 }
diff --git a/packages/frontend/src/components/statusPage/Statuses/Statuses.js b/packages/frontend/src/components/statusPage/Statuses/Statuses.js
index 35c3d9da..281593bb 100644
--- a/packages/frontend/src/components/statusPage/Statuses/Statuses.js
+++ b/packages/frontend/src/components/statusPage/Statuses/Statuses.js
@@ -4,6 +4,7 @@ import Button from 'components/common/Button'
 import ModestLink from 'components/common/ModestLink'
 import MetricsGraph from 'components/common/MetricsGraph'
 import Title from 'components/statusPage/Title'
+import SubscribeButton from 'components/statusPage/SubscribeButton'
 import Components from 'components/statusPage/Components'
 import Incidents from 'components/statusPage/Incidents'
 import ScheduledMaintenances from 'components/statusPage/ScheduledMaintenances'
@@ -95,15 +96,20 @@ export default class Statuses extends React.Component {
       )
     }
 
-    return (<div className={classnames(classes.layout, 'mdl-grid')}
-      style={{ opacity: this.state.isFetching ? 0.5 : 1 }}>
-      <Title service_name={settings.serviceName} />
-      {components}
-      {maintenances}
-      {metricsTitle}
-      {metricsContent}
-      {incidents}
-      <ModestLink link='/history' text='Incident History' />
-    </div>)
+    return (
+      <div className={classnames(classes.layout, 'mdl-grid')}
+        style={{ opacity: this.state.isFetching ? 0.5 : 1 }}>
+        <div className={classnames(classes.top)}>
+          <Title service_name={settings.serviceName} />
+          <SubscribeButton />
+        </div>
+        {components}
+        {maintenances}
+        {metricsTitle}
+        {metricsContent}
+        {incidents}
+        <ModestLink link='/history' text='Incident History' />
+      </div>
+    )
   }
 }
diff --git a/packages/frontend/src/components/statusPage/Statuses/Statuses.scss b/packages/frontend/src/components/statusPage/Statuses/Statuses.scss
index 53004346..1e3bce5c 100644
--- a/packages/frontend/src/components/statusPage/Statuses/Statuses.scss
+++ b/packages/frontend/src/components/statusPage/Statuses/Statuses.scss
@@ -1,3 +1,9 @@
+.top {
+  display: flex;
+  justify-content: space-between;
+  width: 100%;
+}
+
 .title {
   margin-top: 32px;
   margin-bottom: -8px;
diff --git a/packages/frontend/src/components/statusPage/SubscribeButton/SubscribeButton.scss b/packages/frontend/src/components/statusPage/SubscribeButton/SubscribeButton.scss
new file mode 100644
index 00000000..cdefeeef
--- /dev/null
+++ b/packages/frontend/src/components/statusPage/SubscribeButton/SubscribeButton.scss
@@ -0,0 +1,10 @@
+.rss-icon {
+  margin-top: 28px;
+  margin-bottom: 16px;
+  height: 24px;
+  line-height: 24px;
+
+  border-radius: 20%;
+  background-color: #f57c00;
+  color: #fff;
+}
diff --git a/packages/frontend/src/components/statusPage/SubscribeButton/index.js b/packages/frontend/src/components/statusPage/SubscribeButton/index.js
new file mode 100644
index 00000000..047d7ab1
--- /dev/null
+++ b/packages/frontend/src/components/statusPage/SubscribeButton/index.js
@@ -0,0 +1,13 @@
+import React from 'react'
+import classnames from 'classnames'
+import classes from './SubscribeButton.scss'
+
+export default class SubscribeButton extends React.Component {
+  render () {
+    return (
+      <a href='history.rss'>
+        <i className={classnames(classes['rss-icon'], 'material-icons')}>rss_feed</i>
+      </a>
+    )
+  }
+}
diff --git a/packages/lambda/bin/setup-apex.js b/packages/lambda/bin/setup-apex.js
index ac1eaf97..5f9a42fc 100644
--- a/packages/lambda/bin/setup-apex.js
+++ b/packages/lambda/bin/setup-apex.js
@@ -49,27 +49,6 @@ const createFunctionJSON = (role, timeout, memory, targetDirs) => {
     console.log(`${dir}/function.json created`)
   })
 }
-const metricsFunctionRoleArn = getArn(awsResourceIDs, 'MetricsFunctionRoleArn')
-createFunctionJSON(metricsFunctionRoleArn, 60, 512, [
+createFunctionJSON(lambdaRoleArn, 60, 512, [
   buildDir + '/functions/CollectMetricsData'
 ])
-createFunctionJSON(metricsFunctionRoleArn, 30, 128, [
-  buildDir + '/functions/GetExternalMetrics'
-])
-const s3HandleFunctionRoleArn = getArn(awsResourceIDs, 'S3HandleFunctionRoleArn')
-createFunctionJSON(s3HandleFunctionRoleArn, 30, 128, [
-  buildDir + '/functions/S3PutObject',
-  buildDir + '/functions/S3SyncObjects'
-])
-const cognitoHandleFunctionRoleArn = getArn(awsResourceIDs, 'CognitoHandleFunctionRoleArn')
-createFunctionJSON(cognitoHandleFunctionRoleArn, 30, 128, [
-  buildDir + '/functions/CognitoCreateUser',
-  buildDir + '/functions/CognitoCreateUserPool',
-  buildDir + '/functions/CognitoCreateUserPoolClient',
-  buildDir + '/functions/DBCreateItems',
-  buildDir + '/functions/PatchSettings'
-])
-const apiGatewayHandleFunctionRoleArn = getArn(awsResourceIDs, 'APIGatewayHandleFunctionRoleArn')
-createFunctionJSON(apiGatewayHandleFunctionRoleArn, 30, 128, [
-  buildDir + '/functions/APIGatewayDeploy'
-])
diff --git a/packages/lambda/config/webpack.config.es6.js b/packages/lambda/config/webpack.config.es6.js
index 4c54d7c3..510540d5 100644
--- a/packages/lambda/config/webpack.config.es6.js
+++ b/packages/lambda/config/webpack.config.es6.js
@@ -128,6 +128,10 @@ export default {
     DBCreateItems: [
       'babel-polyfill',
       './src/api/dbCreateItems/index.js'
+    ],
+    UpdateFeeds: [
+      'babel-polyfill',
+      './src/api/updateFeeds/index.js'
     ]
   },
   output: {
diff --git a/packages/lambda/package.json b/packages/lambda/package.json
index 07884f45..1a8cbb60 100644
--- a/packages/lambda/package.json
+++ b/packages/lambda/package.json
@@ -39,6 +39,7 @@
     "json-loader": "^0.5.4",
     "mime": "^1.3.4",
     "mkdirp": "^0.5.1",
+    "moment": "^2.18.1",
     "rimraf": "^2.5.4",
     "verror": "^1.8.1",
     "webpack": "^1.13.2"
diff --git a/packages/lambda/src/api/deleteIncidents/index.js b/packages/lambda/src/api/deleteIncidents/index.js
index 18215a9a..d33ad009 100644
--- a/packages/lambda/src/api/deleteIncidents/index.js
+++ b/packages/lambda/src/api/deleteIncidents/index.js
@@ -1,10 +1,13 @@
 import { Incidents } from 'model/incidents'
+import SNS from 'aws/sns'
 
 export async function handle (event, context, callback) {
   try {
     const incidents = new Incidents()
     const incident = await incidents.lookup(event.params.incidentid)
     await incident.delete()
+
+    await new SNS().notifyIncident(incident)
   } catch (error) {
     console.log(error.message)
     console.log(error.stack)
diff --git a/packages/lambda/src/api/deleteMaintenances/index.js b/packages/lambda/src/api/deleteMaintenances/index.js
index 50a588d1..1e419e4b 100644
--- a/packages/lambda/src/api/deleteMaintenances/index.js
+++ b/packages/lambda/src/api/deleteMaintenances/index.js
@@ -1,10 +1,13 @@
 import { Maintenances } from 'model/maintenances'
+import SNS from 'aws/sns'
 
 export async function handle (event, context, callback) {
   try {
     const maintenances = new Maintenances()
     const maintenance = await maintenances.lookup(event.params.maintenanceid)
     await maintenance.delete()
+
+    await new SNS().notifyIncident(maintenance)
   } catch (error) {
     console.log(error.message)
     console.log(error.stack)
diff --git a/packages/lambda/src/api/patchIncidents/index.js b/packages/lambda/src/api/patchIncidents/index.js
index 971be738..39c1664a 100644
--- a/packages/lambda/src/api/patchIncidents/index.js
+++ b/packages/lambda/src/api/patchIncidents/index.js
@@ -1,4 +1,5 @@
 import { Incident } from 'model/incidents'
+import SNS from 'aws/sns'
 
 export async function handle (event, context, callback) {
   try {
@@ -7,6 +8,8 @@ export async function handle (event, context, callback) {
     await incident.validate()
     await incident.save()
 
+    await new SNS().notifyIncident(incident)
+
     const obj = incident.objectify()
     const comps = obj.components
     delete obj.components
diff --git a/packages/lambda/src/api/patchMaintenances/index.js b/packages/lambda/src/api/patchMaintenances/index.js
index 9dda071e..59a21402 100644
--- a/packages/lambda/src/api/patchMaintenances/index.js
+++ b/packages/lambda/src/api/patchMaintenances/index.js
@@ -1,4 +1,5 @@
 import { Maintenance } from 'model/maintenances'
+import SNS from 'aws/sns'
 
 export async function handle (event, context, callback) {
   try {
@@ -8,6 +9,8 @@ export async function handle (event, context, callback) {
     await maintenance.validate()
     await maintenance.save()
 
+    await new SNS().notifyIncident(maintenance)
+
     const obj = maintenance.objectify()
     const comps = obj.components
     delete obj.components
diff --git a/packages/lambda/src/api/postIncidents/index.js b/packages/lambda/src/api/postIncidents/index.js
index 9829cb40..1a45b33c 100644
--- a/packages/lambda/src/api/postIncidents/index.js
+++ b/packages/lambda/src/api/postIncidents/index.js
@@ -1,4 +1,5 @@
 import { Incident } from 'model/incidents'
+import SNS from 'aws/sns'
 
 export async function handle (event, context, callback) {
   try {
@@ -7,6 +8,8 @@ export async function handle (event, context, callback) {
     await incident.validate()
     await incident.save()
 
+    await new SNS().notifyIncident(incident)
+
     const obj = incident.objectify()
     const comps = obj.components
     delete obj.components
diff --git a/packages/lambda/src/api/postMaintenances/index.js b/packages/lambda/src/api/postMaintenances/index.js
index 2ab75c80..06136451 100644
--- a/packages/lambda/src/api/postMaintenances/index.js
+++ b/packages/lambda/src/api/postMaintenances/index.js
@@ -1,4 +1,5 @@
 import { Maintenance } from 'model/maintenances'
+import SNS from 'aws/sns'
 
 export async function handle (event, context, callback) {
   try {
@@ -7,6 +8,8 @@ export async function handle (event, context, callback) {
     await maintenance.validate()
     await maintenance.save()
 
+    await new SNS().notifyIncident(maintenance)
+
     const obj = maintenance.objectify()
     const comps = obj.components
     delete obj.components
diff --git a/packages/lambda/src/api/updateFeeds/index.js b/packages/lambda/src/api/updateFeeds/index.js
new file mode 100644
index 00000000..c5b90bc2
--- /dev/null
+++ b/packages/lambda/src/api/updateFeeds/index.js
@@ -0,0 +1,87 @@
+import Feed from 'feed'
+import { Settings } from 'model/settings'
+import { Incidents } from 'model/incidents'
+import { Maintenances } from 'model/maintenances'
+import S3 from 'aws/s3'
+import CloudFormation from 'aws/cloudFormation'
+import { stackName } from 'utils/const'
+import { getDateTimeFormat } from 'utils/datetime'
+
+export async function handle (event, context, callback) {
+  try {
+    const settings = new Settings()
+    const statusPageURL = await settings.getStatusPageURL()
+    const serviceName = await settings.getServiceName()
+    const feed = new Feed({
+      id: `tag:${statusPageURL},2017:/history`,
+      link: statusPageURL,
+      title: `${serviceName} Status - Incident History`,
+      author: {
+        name: serviceName
+      }
+    })
+
+    let events = (await new Incidents().all()).concat(await new Maintenances().all())
+    events.sort(latestToOldest)
+    const maxItems = 25
+    for (let i = 0; i < maxItems; i++) {
+      feed.addItem(await buildItem(events[i], statusPageURL))
+    }
+
+    const { AWS_REGION: region } = process.env
+    const bucket = await new CloudFormation(stackName).getStatusPageBucketName()
+    const s3 = new S3()
+    await s3.putObject(region, bucket, 'history.atom', feed.atom1())
+    await s3.putObject(region, bucket, 'history.rss', feed.rss2())
+    callback(null)
+  } catch (error) {
+    console.log(error.message)
+    console.log(error.stack)
+    callback('Error: failed to update the feeds')
+  }
+}
+
+const latestToOldest = (a, b) => {
+  if (a.updatedAt < b.updatedAt) return 1
+  else if (b.updatedAt < a.updatedAt) return -1
+  return 0
+}
+
+const buildItem = async (event, statusPageURL) => {
+  let id, link, eventUpdates
+  if (event.hasOwnProperty('incidentID')) {
+    const incidentUpdates = await event.getIncidentUpdates()
+    incidentUpdates.sort(latestToOldest)
+
+    id = `tag:${statusPageURL},2017:Incident/${event.incidentID}`
+    link = `${statusPageURL}/incidents/${event.incidentID}`
+    eventUpdates = incidentUpdates.map(update => {
+      update.status = update.incidentStatus
+      return update
+    })
+  } else if (event.hasOwnProperty('maintenanceID')) {
+    const maintenanceUpdates = await event.getMaintenanceUpdates()
+    maintenanceUpdates.sort(latestToOldest)
+
+    id = `tag:${statusPageURL},2017:Maintenance/${event.maintenanceID}`
+    link = `${statusPageURL}/maintenances/${event.maintenanceID}`
+    eventUpdates = maintenanceUpdates.map(update => {
+      update.status = update.maintenanceStatus
+      return update
+    })
+  } else {
+    throw new Error('Unknown event: ', event)
+  }
+
+  const content = eventUpdates.map(update => {
+    return `<p><small>${getDateTimeFormat(update.updatedAt)}</small><br><strong>${update.status}</strong> - ${update.message}</p>`
+  }).join('')
+  return {
+    id,
+    link,
+    content,
+    published: new Date(eventUpdates[0].updatedAt),
+    date: new Date(event.updatedAt),
+    title: event.name
+  }
+}
diff --git a/packages/lambda/src/aws/cloudFormation.js b/packages/lambda/src/aws/cloudFormation.js
new file mode 100644
index 00000000..77f299c7
--- /dev/null
+++ b/packages/lambda/src/aws/cloudFormation.js
@@ -0,0 +1,62 @@
+import AWS from 'aws-sdk'
+
+export default class CloudFormation {
+  constructor (stackName) {
+    const { AWS_REGION: region } = process.env
+    this.cloudFormation = new AWS.CloudFormation({ region })
+    this.stackName = stackName
+  }
+
+  describe () {
+    const params = { StackName: this.stackName }
+    return new Promise((resolve, reject) => {
+      this.cloudFormation.describeStacks(params, (error, data) => {
+        if (error) {
+          return reject(error)
+        }
+        if (!data) {
+          return reject(new Error('describeStacks returned no data'))
+        }
+        const { Stacks: stacks } = data
+        if (!stacks || stacks.length !== 1) {
+          return reject(new Error('describeStacks unexpected number of stacks'))
+        }
+        const stack = stacks[0]
+        resolve(stack)
+      })
+    })
+  }
+
+  async getOutputValue (key) {
+    if (!this.stack) {
+      this.stack = await this.describe()
+    }
+
+    let value
+    this.stack.Outputs.some(output => {
+      if (output.OutputKey === key) {
+        value = output.OutputValue
+        return true
+      }
+    })
+    if (!value) {
+      throw new Error(`failed to get output value (key: ${key}`)
+    }
+    return value
+  }
+
+  async getAdminPageBucketName () {
+    const key = 'AdminPageS3BucketName'
+    return await this.getOutputValue(key)
+  }
+
+  async getStatusPageBucketName () {
+    const key = 'StatusPageS3BucketName'
+    return await this.getOutputValue(key)
+  }
+
+  async getIncidentNotificationTopic () {
+    const key = 'IncidentNotificationTopic'
+    return await this.getOutputValue(key)
+  }
+}
diff --git a/packages/lambda/src/aws/sns.js b/packages/lambda/src/aws/sns.js
new file mode 100644
index 00000000..6b59f3c2
--- /dev/null
+++ b/packages/lambda/src/aws/sns.js
@@ -0,0 +1,31 @@
+import AWS from 'aws-sdk'
+import CloudFormation from 'aws/cloudFormation'
+import { stackName } from 'utils/const'
+
+export default class SNS {
+  constructor () {
+    const { AWS_REGION: region } = process.env
+    this.sns = new AWS.SNS({ apiVersion: '2010-03-31', region })
+  }
+
+  async notifyIncident (message) {
+    const topic = await new CloudFormation(stackName).getIncidentNotificationTopic()
+    return await this.publish(topic, message)
+  }
+
+  publish (topic, message) {
+    const params = {
+      Message: JSON.stringify({default: JSON.stringify(message)}),
+      MessageStructure: 'json',
+      TopicArn: topic
+    }
+    return new Promise((resolve, reject) => {
+      this.sns.publish(params, (error, data) => {
+        if (error) {
+          return reject(error)
+        }
+        resolve(data)
+      })
+    })
+  }
+}
diff --git a/packages/lambda/src/utils/const.js b/packages/lambda/src/utils/const.js
index 5f2c3cb4..f1ed4de5 100644
--- a/packages/lambda/src/utils/const.js
+++ b/packages/lambda/src/utils/const.js
@@ -1,4 +1,4 @@
-const stackName = process.env.AWS_LAMBDA_FUNCTION_NAME.replace(/-[^-]*$/, '')
+export const stackName = process.env.AWS_LAMBDA_FUNCTION_NAME.replace(/-[^-]*$/, '')
 export const ServiceComponentTable = `${stackName}-ServiceComponentTable`
 export const IncidentTable = `${stackName}-IncidentTable`
 export const IncidentUpdateTable = `${stackName}-IncidentUpdateTable`
diff --git a/packages/lambda/src/utils/datetime.js b/packages/lambda/src/utils/datetime.js
new file mode 100644
index 00000000..2f5e3f53
--- /dev/null
+++ b/packages/lambda/src/utils/datetime.js
@@ -0,0 +1,5 @@
+import moment from 'moment'
+
+export const getDateTimeFormat = (datetime, fmt = 'MMM D, YYYY, HH:mm UTC') => {
+  return moment(datetime).format(fmt)
+}
diff --git a/packages/lambda/test/api/deleteMaintenances/index.js b/packages/lambda/test/api/deleteMaintenances/index.js
index 2dcd5b5b..70e20202 100644
--- a/packages/lambda/test/api/deleteMaintenances/index.js
+++ b/packages/lambda/test/api/deleteMaintenances/index.js
@@ -2,28 +2,34 @@ import assert from 'assert'
 import sinon from 'sinon'
 import { handle } from 'api/deleteMaintenances'
 import { Maintenances, Maintenance } from 'model/maintenances'
+import SNS from 'aws/sns'
 
 describe('deleteMaintenances', () => {
   afterEach(() => {
     Maintenance.prototype.delete.restore()
     Maintenances.prototype.lookup.restore()
+    SNS.prototype.notifyIncident.restore()
   })
 
   it('should delete the maintenance', async () => {
     const maint = new Maintenance('1', undefined, undefined, undefined, undefined, undefined, [], '1')
     const lookupStub = sinon.stub(Maintenances.prototype, 'lookup').returns(maint)
     const deleteStub = sinon.stub(Maintenance.prototype, 'delete').returns('')
+    const snsStub = sinon.stub(SNS.prototype, 'notifyIncident').returns()
 
     await handle({ params: { maintenanceid: '1' } }, null, (error) => {
       assert(error === null)
     })
     assert(lookupStub.calledOnce)
     assert(deleteStub.calledOnce)
+    assert(snsStub.calledOnce)
   })
 
   it('should return error on exception thrown', async () => {
     sinon.stub(Maintenances.prototype, 'lookup').throws()
-    sinon.stub(Maintenance.prototype, 'delete').throws()
+    sinon.stub(Maintenance.prototype, 'delete').returns()
+    sinon.stub(SNS.prototype, 'notifyIncident').returns()
+
     return await handle({ components: [] }, null, (error, result) => {
       assert(error.match(/Error/))
     })
diff --git a/packages/lambda/test/api/patchMaintenances/index.js b/packages/lambda/test/api/patchMaintenances/index.js
index 845ce5b4..e85edc8b 100644
--- a/packages/lambda/test/api/patchMaintenances/index.js
+++ b/packages/lambda/test/api/patchMaintenances/index.js
@@ -2,16 +2,19 @@ import assert from 'assert'
 import sinon from 'sinon'
 import { handle } from 'api/patchMaintenances'
 import { Maintenance } from 'model/maintenances'
+import SNS from 'aws/sns'
 
 describe('patchMaintenances', () => {
   afterEach(() => {
     Maintenance.prototype.validate.restore()
     Maintenance.prototype.save.restore()
+    SNS.prototype.notifyIncident.restore()
   })
 
   it('should update the maintenance', async () => {
     const validateStub = sinon.stub(Maintenance.prototype, 'validate').returns('')
     const saveStub = sinon.stub(Maintenance.prototype, 'save').returns('')
+    const snsStub = sinon.stub(SNS.prototype, 'notifyIncident').returns()
 
     await handle({ params: { maintenanceid: '1' }, body: { components: [] } }, null, (error, result) => {
       assert(error === null)
@@ -21,11 +24,14 @@ describe('patchMaintenances', () => {
     })
     assert(validateStub.calledOnce)
     assert(saveStub.calledOnce)
+    assert(snsStub.calledOnce)
   })
 
   it('should return error on exception thrown', async () => {
     sinon.stub(Maintenance.prototype, 'validate').throws()
-    sinon.stub(Maintenance.prototype, 'save').throws()
+    sinon.stub(Maintenance.prototype, 'save').returns()
+    sinon.stub(SNS.prototype, 'notifyIncident').returns()
+
     return await handle({ params: { maintenanceid: '1' }, body: { components: [] } }, null, (error, result) => {
       assert(error.match(/Error/))
     })
diff --git a/packages/lambda/test/api/postMaintenances/index.js b/packages/lambda/test/api/postMaintenances/index.js
index 398ada03..3fa4b97d 100644
--- a/packages/lambda/test/api/postMaintenances/index.js
+++ b/packages/lambda/test/api/postMaintenances/index.js
@@ -2,16 +2,19 @@ import assert from 'assert'
 import sinon from 'sinon'
 import { handle } from 'api/postMaintenances'
 import { Maintenance } from 'model/maintenances'
+import SNS from 'aws/sns'
 
 describe('postMaintenances', () => {
   afterEach(() => {
     Maintenance.prototype.validate.restore()
     Maintenance.prototype.save.restore()
+    SNS.prototype.notifyIncident.restore()
   })
 
   it('should update the maintenance', async () => {
     const validateStub = sinon.stub(Maintenance.prototype, 'validate').returns('')
     const saveStub = sinon.stub(Maintenance.prototype, 'save').returns('')
+    const snsStub = sinon.stub(SNS.prototype, 'notifyIncident').returns()
 
     await handle({ components: [] }, null, (error, result) => {
       assert(error === null)
@@ -21,11 +24,14 @@ describe('postMaintenances', () => {
     })
     assert(validateStub.calledOnce)
     assert(saveStub.calledOnce)
+    assert(snsStub.calledOnce)
   })
 
   it('should return error on exception thrown', async () => {
     sinon.stub(Maintenance.prototype, 'validate').throws()
-    sinon.stub(Maintenance.prototype, 'save').throws()
+    sinon.stub(Maintenance.prototype, 'save').returns()
+    sinon.stub(SNS.prototype, 'notifyIncident').returns()
+
     return await handle({ components: [] }, null, (error, result) => {
       assert(error.match(/Error/))
     })