diff --git a/VERSION b/VERSION
index 295e37c0ec4..bf7b70e0089 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-v1.9.0
+v1.10.0
diff --git a/dist/images/install.sh b/dist/images/install.sh
index e5743bac277..ed155b86332 100755
--- a/dist/images/install.sh
+++ b/dist/images/install.sh
@@ -21,7 +21,7 @@ CNI_CONF_DIR="/etc/cni/net.d"
 CNI_BIN_DIR="/opt/cni/bin"
 
 REGISTRY="kubeovn"
-VERSION="v1.9.0"
+VERSION="v1.10.0"
 IMAGE_PULL_POLICY="IfNotPresent"
 POD_CIDR="10.16.0.0/16"                # Do NOT overlap with NODE/SVC/JOIN CIDR
 POD_GATEWAY="10.16.0.1"