diff --git a/Makefile b/Makefile
index cbda16470..7b2207bc9 100644
--- a/Makefile
+++ b/Makefile
@@ -16,10 +16,10 @@
 
 REGISTRY_NAME=quay.io/k8scsi
 IMAGE_NAME=csi-attacher
-IMAGE_VERSION=canary
+IMAGE_VERSION=v0.3.0
 IMAGE_TAG=$(REGISTRY_NAME)/$(IMAGE_NAME):$(IMAGE_VERSION)
 
-REV=$(shell git describe --long --match='v*' --dirty)
+REV=$(shell git describe --long --match='v*' --tags --dirty)
 
 ifdef V
 TESTARGS = -v -args -alsologtostderr -v 5