diff --git a/Makefile b/Makefile
index a2e040cd7332..981c81739d4a 100644
--- a/Makefile
+++ b/Makefile
@@ -123,7 +123,7 @@ GOTESTSUM_BIN := gotestsum
 GOTESTSUM := $(abspath $(TOOLS_BIN_DIR)/$(GOTESTSUM_BIN)-$(GOTESTSUM_VER))
 GOTESTSUM_PKG := gotest.tools/gotestsum
 
-CONVERSION_GEN_VER := v0.28.0
+CONVERSION_GEN_VER := v0.29.0
 CONVERSION_GEN_BIN := conversion-gen
 # We are intentionally using the binary without version suffix, to avoid the version
 # in generated files.