diff --git a/Makefile b/Makefile
index 217e7b064830..8e24b9429d47 100644
--- a/Makefile
+++ b/Makefile
@@ -144,7 +144,7 @@ HADOLINT_FAILURE_THRESHOLD = warning
 
 SHELLCHECK_VER := v0.9.0
 
-KPROMO_VER := v3.6.0
+KPROMO_VER := v4.0.4
 KPROMO_BIN := kpromo
 KPROMO :=  $(abspath $(TOOLS_BIN_DIR)/$(KPROMO_BIN)-$(KPROMO_VER))
 KPROMO_PKG := sigs.k8s.io/promo-tools/v3/cmd/kpromo