diff --git a/docs/job-metrics.md b/docs/job-metrics.md
index 66377dff17..d0ec58ce60 100644
--- a/docs/job-metrics.md
+++ b/docs/job-metrics.md
@@ -10,7 +10,7 @@
 | kube_job_spec_active_deadline_seconds | Gauge | `job_name`=&lt;job-name&gt; <br> `namespace`=&lt;job-namespace&gt; | STABLE |
 | kube_job_status_active | Gauge | `job_name`=&lt;job-name&gt; <br> `namespace`=&lt;job-namespace&gt; | STABLE |
 | kube_job_status_succeeded | Gauge | `job_name`=&lt;job-name&gt; <br> `namespace`=&lt;job-namespace&gt; | STABLE |
-| kube_job_status_failed | Gauge | `job_name`=&lt;job-name&gt; <br> `namespace`=&lt;job-namespace&gt; | STABLE |
+| kube_job_status_failed | Gauge | `job_name`=&lt;job-name&gt; <br> `namespace`=&lt;job-namespace&gt; <br> `reason`=&lt;failure reason&gt; | STABLE |
 | kube_job_status_start_time | Gauge | `job_name`=&lt;job-name&gt; <br> `namespace`=&lt;job-namespace&gt; | STABLE |
 | kube_job_status_completion_time | Gauge | `job_name`=&lt;job-name&gt; <br> `namespace`=&lt;job-namespace&gt; | STABLE |
 | kube_job_complete | Gauge | `job_name`=&lt;job-name&gt; <br> `namespace`=&lt;job-namespace&gt; <br> `condition`=&lt;true\|false\|unknown&gt; | STABLE |
diff --git a/internal/store/job.go b/internal/store/job.go
index 03b463fae4..2807dc6beb 100644
--- a/internal/store/job.go
+++ b/internal/store/job.go
@@ -35,6 +35,7 @@ var (
 	descJobLabelsName          = "kube_job_labels"
 	descJobLabelsHelp          = "Kubernetes labels converted to Prometheus labels."
 	descJobLabelsDefaultLabels = []string{"namespace", "job_name"}
+	jobFailureReasons          = []string{"BackoffLimitExceeded", "DeadLineExceeded", "Evicted"}
 
 	jobMetricFamilies = []generator.FamilyGenerator{
 		*generator.NewFamilyGenerator(
@@ -163,16 +164,48 @@ var (
 		),
 		*generator.NewFamilyGenerator(
 			"kube_job_status_failed",
-			"The number of pods which reached Phase Failed.",
+			"The number of pods which reached Phase Failed and the reason for failure.",
 			metric.Gauge,
 			"",
 			wrapJobFunc(func(j *v1batch.Job) *metric.Family {
-				return &metric.Family{
-					Metrics: []*metric.Metric{
-						{
-							Value: float64(j.Status.Failed),
+				var ms []*metric.Metric
+
+				if float64(j.Status.Failed) == 0 {
+					return &metric.Family{
+						Metrics: []*metric.Metric{
+							{
+								Value: float64(j.Status.Failed),
+							},
 						},
-					},
+					}
+				}
+
+				for _, condition := range j.Status.Conditions {
+					if condition.Type == v1batch.JobFailed {
+						reasonKnown := false
+						for _, reason := range jobFailureReasons {
+							reasonKnown = reasonKnown || failureReason(&condition, reason)
+
+							// for known reasons
+							ms = append(ms, &metric.Metric{
+								LabelKeys:   []string{"reason"},
+								LabelValues: []string{reason},
+								Value:       boolFloat64(failureReason(&condition, reason)),
+							})
+						}
+						// for unknown reasons
+						if !reasonKnown {
+							ms = append(ms, &metric.Metric{
+								LabelKeys:   []string{"reason"},
+								LabelValues: []string{""},
+								Value:       float64(j.Status.Failed),
+							})
+						}
+					}
+				}
+
+				return &metric.Family{
+					Metrics: ms,
 				}
 			}),
 		),
@@ -350,3 +383,10 @@ func createJobListWatch(kubeClient clientset.Interface, ns string) cache.ListerW
 		},
 	}
 }
+
+func failureReason(jc *v1batch.JobCondition, reason string) bool {
+	if jc == nil {
+		return false
+	}
+	return jc.Reason == reason
+}
diff --git a/internal/store/job_test.go b/internal/store/job_test.go
index 6328df60dd..da2dca1c91 100644
--- a/internal/store/job_test.go
+++ b/internal/store/job_test.go
@@ -70,13 +70,13 @@ func TestJobStore(t *testing.T) {
 		# TYPE kube_job_status_active gauge
 		# HELP kube_job_status_completion_time CompletionTime represents time when the job was completed.
 		# TYPE kube_job_status_completion_time gauge
-		# HELP kube_job_status_failed The number of pods which reached Phase Failed.
+		# HELP kube_job_status_failed The number of pods which reached Phase Failed and the reason for failure.
 		# TYPE kube_job_status_failed gauge
 		# HELP kube_job_status_start_time StartTime represents time when the job was acknowledged by the Job Manager.
 		# TYPE kube_job_status_start_time gauge
 		# HELP kube_job_status_succeeded The number of pods which reached Phase Succeeded.
-		# TYPE kube_job_status_succeeded gauge
-	`
+		# TYPE kube_job_status_succeeded gauge`
+
 	cases := []generateMetricsTestCase{
 		{
 			Obj: &v1batch.Job{
@@ -183,7 +183,7 @@ func TestJobStore(t *testing.T) {
 					CompletionTime: &metav1.Time{Time: FailedJob1CompletionTime},
 					StartTime:      &metav1.Time{Time: FailedJob1StartTime},
 					Conditions: []v1batch.JobCondition{
-						{Type: v1batch.JobFailed, Status: v1.ConditionTrue},
+						{Type: v1batch.JobFailed, Status: v1.ConditionTrue, Reason: "BackoffLimitExceeded"},
 					},
 				},
 				Spec: v1batch.JobSpec{
@@ -204,7 +204,9 @@ func TestJobStore(t *testing.T) {
 				kube_job_spec_parallelism{job_name="FailedJob1",namespace="ns1"} 1
 				kube_job_status_active{job_name="FailedJob1",namespace="ns1"} 0
 				kube_job_status_completion_time{job_name="FailedJob1",namespace="ns1"} 1.495810807e+09
-				kube_job_status_failed{job_name="FailedJob1",namespace="ns1"} 1
+				kube_job_status_failed{job_name="FailedJob1",namespace="ns1",reason="BackoffLimitExceeded"} 1
+				kube_job_status_failed{job_name="FailedJob1",namespace="ns1",reason="DeadLineExceeded"} 0
+				kube_job_status_failed{job_name="FailedJob1",namespace="ns1",reason="Evicted"} 0
 				kube_job_status_start_time{job_name="FailedJob1",namespace="ns1"} 1.495807207e+09
 				kube_job_status_succeeded{job_name="FailedJob1",namespace="ns1"} 0
 `,