diff --git a/README.md b/README.md
index 651b913..156abd1 100644
--- a/README.md
+++ b/README.md
@@ -18,7 +18,7 @@ A complete example. See it in action [here](https://lazamar.github.io/smvc/demos
     <div id="container"></div>
     <script src="./smvc.js"></script>
     <script>
-      const { init, h, text } = UI;
+      const { init, h, text } = SMVC;
       const root = document.querySelector("#container");
       const initialState = 0;
 
@@ -41,15 +41,15 @@ A complete example. See it in action [here](https://lazamar.github.io/smvc/demos
 
 ## Quickstart
 
-After importing `smvc.js` start your application by calling `UI.init` with the appropriate arguments.
+After importing `smvc.js` start your application by calling `smvc.init` with the appropriate arguments.
 
 You can use the library as follows:
 
 ```javascript
-// `UI` is the only identifier the library adds to the global
+// `SMVC` is the only identifier the library adds to the global
 // scope. It is an object with a function to start the
 // application and two functions to build html elements
-const { init, h, text } = UI;
+const { init, h, text } = SMVC;
 
 // Where the application will be rendered
 const root = document.querySelector("#container");
@@ -61,7 +61,7 @@ const initialState = { ... };
 function update(state, msg, enqueue) { ... }
 
 // A function to build the view using the `h` and `text`
-// functions from in the UI object.
+// functions from in the SMVC object.
 function view(state) { ... }
 
 // Start the application. `init` returns an object with the
diff --git a/demos/million.html b/demos/million.html
index 4005253..32faba4 100644
--- a/demos/million.html
+++ b/demos/million.html
@@ -2,7 +2,7 @@
 <html lang="en">
 	<head>
 		<meta charset="utf-8">
-		<title>Html-UI • Million</title>
+		<title>smvc • Million</title>
 		<style>
 			body {
 				height: 100vh;
diff --git a/demos/million.js b/demos/million.js
index 2d28b49..52a0731 100644
--- a/demos/million.js
+++ b/demos/million.js
@@ -1,4 +1,4 @@
-const { init, h, text } = UI;
+const { init, h, text } = SMVC;
 
 const colours = Array.from({ length: 200 }).map(_ => {
   const r = Math.ceil(Math.random() * 255);
diff --git a/demos/minimal.html b/demos/minimal.html
index 4df772d..1f3ddfd 100644
--- a/demos/minimal.html
+++ b/demos/minimal.html
@@ -3,7 +3,7 @@
     <div id="container"></div>
 		<script src="../smvc.js"></script>
     <script>
-      const { init, h, text } = UI;
+      const { init, h, text } = SMVC;
       const root = document.querySelector("#container");
       const initialState = 0;
 
diff --git a/demos/todoMVC.html b/demos/todoMVC.html
index b227694..193c03f 100644
--- a/demos/todoMVC.html
+++ b/demos/todoMVC.html
@@ -2,7 +2,7 @@
 <html lang="en">
 	<head>
 		<meta charset="utf-8">
-		<title>Html-UI • TodoMVC</title>
+		<title>smvc • TodoMVC</title>
 		<link rel="stylesheet" href="todoMVC.css">
 	</head>
 	<body>
diff --git a/demos/todoMVC.js b/demos/todoMVC.js
index 8de570a..e832d00 100644
--- a/demos/todoMVC.js
+++ b/demos/todoMVC.js
@@ -1,4 +1,4 @@
-const { init, h, text } = UI;
+const { init, h, text } = SMVC;
 
 const emit = v => _ => v;
 
diff --git a/smvc.js b/smvc.js
index 9a55596..9f5c235 100644
--- a/smvc.js
+++ b/smvc.js
@@ -21,7 +21,7 @@
 //      , children : [ElementDiff]
 //      }
 //
-const UI = (function () {
+const SMVC = (function () {
 
 function assert(predicate, ...args) {
   if (!predicate) {
@@ -281,5 +281,5 @@ return { init, h, text };
 })();
 
 if (typeof module !== 'undefined' && module.exports) {
-  module.exports = UI
+  module.exports = SMVC
 }
