diff --git a/app/code/Magento/Sitemap/Controller/Adminhtml/Sitemap/Generate.php b/app/code/Magento/Sitemap/Controller/Adminhtml/Sitemap/Generate.php
index 9592ab6f57c55..c8e2d356b3ffb 100644
--- a/app/code/Magento/Sitemap/Controller/Adminhtml/Sitemap/Generate.php
+++ b/app/code/Magento/Sitemap/Controller/Adminhtml/Sitemap/Generate.php
@@ -7,10 +7,15 @@
 namespace Magento\Sitemap\Controller\Adminhtml\Sitemap;
 
 use Magento\Backend\App\Action;
+use Magento\Framework\App\Action\HttpGetActionInterface;
+use Magento\Sitemap\Controller\Adminhtml\Sitemap;
 use Magento\Store\Model\App\Emulation;
 use Magento\Framework\App\ObjectManager;
 
-class Generate extends \Magento\Sitemap\Controller\Adminhtml\Sitemap
+/**
+ * Generate sitemap file
+ */
+class Generate extends Sitemap implements HttpGetActionInterface
 {
     /** @var \Magento\Store\Model\App\Emulation $appEmulation */
     private $appEmulation;
@@ -44,14 +49,7 @@ public function execute()
         // if sitemap record exists
         if ($sitemap->getId()) {
             try {
-                //We need to emulate to get the correct frontend URL for the product images
-                $this->appEmulation->startEnvironmentEmulation(
-                    $sitemap->getStoreId(),
-                    \Magento\Framework\App\Area::AREA_FRONTEND,
-                    true
-                );
                 $sitemap->generateXml();
-
                 $this->messageManager->addSuccessMessage(
                     __('The sitemap "%1" has been generated.', $sitemap->getSitemapFilename())
                 );
@@ -59,8 +57,6 @@ public function execute()
                 $this->messageManager->addErrorMessage($e->getMessage());
             } catch (\Exception $e) {
                 $this->messageManager->addExceptionMessage($e, __('We can\'t generate the sitemap right now.'));
-            } finally {
-                $this->appEmulation->stopEnvironmentEmulation();
             }
         } else {
             $this->messageManager->addErrorMessage(__('We can\'t find a sitemap to generate.'));
diff --git a/app/code/Magento/Sitemap/Model/Observer.php b/app/code/Magento/Sitemap/Model/Observer.php
index bd7a84f601b77..ce74d738c4bc3 100644
--- a/app/code/Magento/Sitemap/Model/Observer.php
+++ b/app/code/Magento/Sitemap/Model/Observer.php
@@ -5,7 +5,6 @@
  */
 namespace Magento\Sitemap\Model;
 
-use Magento\Store\Model\App\Emulation;
 use Magento\Sitemap\Model\EmailNotification as SitemapEmail;
 use Magento\Framework\App\Config\ScopeConfigInterface;
 use Magento\Sitemap\Model\ResourceModel\Sitemap\CollectionFactory;
@@ -57,11 +56,6 @@ class Observer
      */
     private $collectionFactory;
 
-    /**
-     * @var Emulation
-     */
-    private $appEmulation;
-
     /**
      * @var $emailNotification
      */
@@ -72,17 +66,14 @@ class Observer
      * @param ScopeConfigInterface $scopeConfig
      * @param CollectionFactory $collectionFactory
      * @param EmailNotification $emailNotification
-     * @param Emulation $appEmulation
      */
     public function __construct(
         ScopeConfigInterface $scopeConfig,
         CollectionFactory $collectionFactory,
-        SitemapEmail $emailNotification,
-        Emulation $appEmulation
+        SitemapEmail $emailNotification
     ) {
         $this->scopeConfig = $scopeConfig;
         $this->collectionFactory = $collectionFactory;
-        $this->appEmulation = $appEmulation;
         $this->emailNotification = $emailNotification;
     }
 
@@ -114,17 +105,9 @@ public function scheduledGenerateSitemaps()
         foreach ($collection as $sitemap) {
             /* @var $sitemap \Magento\Sitemap\Model\Sitemap */
             try {
-                $this->appEmulation->startEnvironmentEmulation(
-                    $sitemap->getStoreId(),
-                    \Magento\Framework\App\Area::AREA_FRONTEND,
-                    true
-                );
-
                 $sitemap->generateXml();
             } catch (\Exception $e) {
                 $errors[] = $e->getMessage();
-            } finally {
-                $this->appEmulation->stopEnvironmentEmulation();
             }
         }
         if ($errors && $recipient) {
diff --git a/app/code/Magento/Sitemap/Model/ResourceModel/Catalog/Product.php b/app/code/Magento/Sitemap/Model/ResourceModel/Catalog/Product.php
index 82024b3b015e5..4d678f5c1cb94 100644
--- a/app/code/Magento/Sitemap/Model/ResourceModel/Catalog/Product.php
+++ b/app/code/Magento/Sitemap/Model/ResourceModel/Catalog/Product.php
@@ -389,6 +389,7 @@ protected function _prepareProduct(array $productRow, $storeId)
      */
     protected function _loadProductImages($product, $storeId)
     {
+        $this->_storeManager->setCurrentStore($storeId);
         /** @var $helper \Magento\Sitemap\Helper\Data */
         $helper = $this->_sitemapData;
         $imageIncludePolicy = $helper->getProductImageIncludePolicy($storeId);
diff --git a/app/code/Magento/Sitemap/Test/Unit/Model/ObserverTest.php b/app/code/Magento/Sitemap/Test/Unit/Model/ObserverTest.php
index 5fae54ff3c5d0..09f5418bbd762 100644
--- a/app/code/Magento/Sitemap/Test/Unit/Model/ObserverTest.php
+++ b/app/code/Magento/Sitemap/Test/Unit/Model/ObserverTest.php
@@ -118,7 +118,7 @@ public function testScheduledGenerateSitemapsSendsExceptionEmail()
             ->method('getStoreId')
             ->willReturn($storeId);
 
-        $this->sitemapMock->expects($this->at(1))
+        $this->sitemapMock->expects($this->once())
             ->method('generateXml')
             ->willThrowException(new \Exception($exception));
 
@@ -130,17 +130,6 @@ public function testScheduledGenerateSitemapsSendsExceptionEmail()
             )
             ->willReturn('error-recipient@example.com');
 
-        $this->appEmulationMock->expects($this->at(0))
-            ->method('startEnvironmentEmulation')
-            ->with(
-                $storeId,
-                Area::AREA_FRONTEND,
-                true
-            );
-
-        $this->appEmulationMock->expects($this->at(1))
-            ->method('stopEnvironmentEmulation');
-
         $this->observer->scheduledGenerateSitemaps();
     }
 }