diff --git a/client/src/telemetry/generated/page.ts b/client/src/telemetry/generated/page.ts
index cc69eab5f1b7..6dfcd685eb36 100644
--- a/client/src/telemetry/generated/page.ts
+++ b/client/src/telemetry/generated/page.ts
@@ -4,8 +4,9 @@
 
 // AUTOGENERATED BY glean_parser v8.1.1. DO NOT EDIT. DO NOT COMMIT.
 
-import UrlMetricType from "@mozilla/glean/private/metrics/url";
+import LabeledMetricType from "@mozilla/glean/private/metrics/labeled";
 import StringMetricType from "@mozilla/glean/private/metrics/string";
+import UrlMetricType from "@mozilla/glean/private/metrics/url";
 
 /**
  * The HTTP status code of the page.
@@ -61,3 +62,25 @@ export const referrer = new UrlMetricType({
   lifetime: "application",
   disabled: false,
 });
+
+/**
+ * The UTM parameters of the page, used to attribute the source of traffic:
+ * "source": which site sent the traffic
+ * "medium": what type of link was used
+ * "campaign": what specific campaign or experiment does this relate to
+ * "term": here for completeness, the search term that was purchased/bid on
+ * "content": what specifically was clicked to bring the user to the site
+ *
+ * Generated from `page.utm`.
+ */
+export const utm = new LabeledMetricType(
+  {
+    category: "page",
+    name: "utm",
+    sendInPings: ["action", "page"],
+    lifetime: "application",
+    disabled: false,
+  },
+  StringMetricType,
+  ["campaign", "content", "medium", "source", "term"]
+);
diff --git a/client/src/telemetry/glean-context.tsx b/client/src/telemetry/glean-context.tsx
index 0ca5190554fc..8f1d76c457aa 100644
--- a/client/src/telemetry/glean-context.tsx
+++ b/client/src/telemetry/glean-context.tsx
@@ -15,6 +15,17 @@ import { Doc } from "../../../libs/types/document";
 export type ViewportBreakpoint = "xs" | "sm" | "md" | "lg" | "xl" | "xxl";
 export type HTTPStatus = "200" | "404";
 
+const UTM_PARAMETER_NAMES = [
+  "source",
+  "medium",
+  "campaign",
+  "term",
+  "content",
+] as const;
+type UTMParameters = Partial<
+  Record<(typeof UTM_PARAMETER_NAMES)[number], string>
+>;
+
 export type PageProps = {
   referrer: string | undefined;
   path: string | undefined;
@@ -26,6 +37,7 @@ export type PageProps = {
   viewportRatio: number;
   viewportHorizontalCoverage: number;
   isBaseline?: string;
+  utm: UTMParameters;
 };
 
 export type PageEventProps = {
@@ -98,6 +110,9 @@ function glean(): GleanAnalytics {
       if (page.isBaseline) {
         pageMetric.isBaseline.set(page.isBaseline);
       }
+      for (const param in page.utm) {
+        pageMetric.utm[param].set(page.utm[param]);
+      }
       pageMetric.httpStatus.set(page.httpStatus);
       if (page.geo) {
         navigatorMetric.geo.set(page.geo);
@@ -203,6 +218,7 @@ export function useGleanPage(pageNotFound: boolean, doc?: Doc) {
           : doc.baseline.is_baseline
           ? "baseline"
           : "not_baseline",
+      utm: getUTMParameters(),
     });
     if (typeof userData !== "undefined" && path.current !== loc.pathname) {
       path.current = loc.pathname;
@@ -223,3 +239,11 @@ export function useGleanClick() {
     [glean, userData?.subscriptionType]
   );
 }
+
+function getUTMParameters(): UTMParameters {
+  const searchParams = new URLSearchParams(document.location.search);
+  return UTM_PARAMETER_NAMES.reduce((acc, name): UTMParameters => {
+    const param = searchParams.get(`utm_${name}`);
+    return param ? { ...acc, [name]: param } : acc;
+  }, {});
+}
diff --git a/client/src/telemetry/metrics.yaml b/client/src/telemetry/metrics.yaml
index 95112995d537..348d57b8f01c 100644
--- a/client/src/telemetry/metrics.yaml
+++ b/client/src/telemetry/metrics.yaml
@@ -37,6 +37,34 @@ page:
     notification_emails:
       - mdn-team@mozilla.com
     expires: 2024-09-05
+  utm:
+    type: labeled_string
+    lifetime: application
+    send_in_pings:
+      - page
+      - action
+    description: |
+      The UTM parameters of the page, used to attribute the source of traffic:
+      "source": which site sent the traffic
+      "medium": what type of link was used
+      "campaign": what specific campaign or experiment does this relate to
+      "term": here for completeness, the search term that was purchased/bid on
+      "content": what specifically was clicked to bring the user to the site
+    data_sensitivity:
+      - web_activity
+    bugs:
+      - "https://mozilla-hub.atlassian.net/browse/MP-545"
+    data_reviews:
+      - "https://bugzilla.mozilla.org/show_bug.cgi?id=1851150"
+    notification_emails:
+      - mdn-team@mozilla.com
+    expires: 2024-09-05
+    labels:
+      - source
+      - medium
+      - campaign
+      - term
+      - content
   http_status:
     type: string
     description: |