Business Growth Strategy

Help me develop a growth strategy for a new tech industry consultancy business. Please address the following points comprehensively:

1. **Website Development**
   - Outline the steps to create an effective company website. Include key features and pages that should be there (e.g., homepage, services, about us, contact).
   - Recommend website builders or content management systems (CMS) suitable for a consultancy business.

2. **Social Media Presence**
   - Provide a step-by-step guide to setting up and optimizing social media accounts (LinkedIn, Twitter, Facebook) for business.
   - Suggest strategies for engaging content and growing an audience on these platforms.

3. **Lead Generation on LinkedIn**
   - Offer detailed tactics to improve LinkedIn outreach for lead generation, particularly within the APAC region focusing on Australia and New Zealand.
   - Recommend tools or software that could aid in improving the lead generation process.

4. **Client Meeting Lock-in Improvement**
   - Provide methods or techniques to increase the number of locked meetings from LinkedIn outreach.
   - Suggest follow-up strategies after initial contact to improve the conversion rate of leads into clients.

5. **Travel Management**
   - Share best practices or tools for managing travel schedules effectively given the client's frequent travel.
   - Offer a system to keep track of travel expenses, bookings, and itineraries in an organized manner.

Ask me clarifying questions until you are 95% confident you can complete the task successfully. Take a deep breath and take it step by step. Remember to search the internet to retrieve up-to-date information.