diff --git a/push/buford/buford.go b/push/buford/buford.go
index ad6fdd2..7a6955a 100644
--- a/push/buford/buford.go
+++ b/push/buford/buford.go
@@ -19,7 +19,7 @@ type NewClient func(*tls.Certificate) (*http.Client, error)
 // bufordFactory instantiates new buford Services to satisfy the PushProviderFactory interface.
 type bufordFactory struct {
 	workers           uint
-	expiration        time.Time
+	expiration        time.Duration
 	newClientCallback NewClient
 }
 
@@ -34,7 +34,7 @@ func WithWorkers(workers uint) Option {
 }
 
 // WithExpiration sets the APNs expiration time for the push notifications.
-func WithExpiration(expiration time.Time) Option {
+func WithExpiration(expiration time.Duration) Option {
 	return func(f *bufordFactory) {
 		f.expiration = expiration
 	}
@@ -72,26 +72,33 @@ func (f *bufordFactory) NewPushProvider(cert *tls.Certificate) (push.PushProvide
 		return nil, err
 	}
 	prov := &bufordPushProvider{
-		service: bufordpush.NewService(client, bufordpush.Production),
-		workers: f.workers,
-	}
-	if !f.expiration.IsZero() {
-		prov.headers = &bufordpush.Headers{Expiration: f.expiration}
+		service:    bufordpush.NewService(client, bufordpush.Production),
+		expiration: f.expiration,
+		workers:    f.workers,
 	}
 	return prov, err
 }
 
 // bufordPushProvider wraps a buford Service to satisfy the PushProvider interface.
 type bufordPushProvider struct {
-	service *bufordpush.Service
-	headers *bufordpush.Headers
-	workers uint
+	service    *bufordpush.Service
+	expiration time.Duration
+	workers    uint
+}
+
+func assemblePushData(magic string, exp time.Duration) (payload []byte, hdr *bufordpush.Headers) {
+	payload = []byte(`{"mdm":"` + magic + `"}`)
+	if exp > 0 {
+		expiration := time.Now().Add(exp)
+		hdr = &bufordpush.Headers{Expiration: expiration}
+	}
+	return
 }
 
 func (c *bufordPushProvider) pushSingle(pushInfo *mdm.Push) *push.Response {
 	resp := new(push.Response)
-	payload := []byte(`{"mdm":"` + pushInfo.PushMagic + `"}`)
-	resp.Id, resp.Err = c.service.Push(pushInfo.Token.String(), c.headers, payload)
+	payload, headers := assemblePushData(pushInfo.PushMagic, c.expiration)
+	resp.Id, resp.Err = c.service.Push(pushInfo.Token.String(), headers, payload)
 	return resp
 }
 
@@ -103,8 +110,8 @@ func (c *bufordPushProvider) pushMulti(pushInfos []*mdm.Push) map[string]*push.R
 	queue := bufordpush.NewQueue(c.service, workers)
 	defer queue.Close()
 	for _, push := range pushInfos {
-		payload := []byte(`{"mdm":"` + push.PushMagic + `"}`)
-		go queue.Push(push.Token.String(), c.headers, payload)
+		payload, headers := assemblePushData(push.PushMagic, c.expiration)
+		go queue.Push(push.Token.String(), headers, payload)
 	}
 	responses := make(map[string]*push.Response)
 	for range pushInfos {