diff --git a/.github/workflows/azure-static-web-apps-deploy.yml b/.github/workflows/azure-static-web-apps-deploy.yml
index 0fa6027290917..1e049feb7b0b2 100644
--- a/.github/workflows/azure-static-web-apps-deploy.yml
+++ b/.github/workflows/azure-static-web-apps-deploy.yml
@@ -3,7 +3,7 @@ name: Azure Static Web Apps web components
 on:
   push:
     branches:
-      - web-components-v3
+      - master
     paths:
       - packages/web-components/**
   workflow_dispatch:
diff --git a/.github/workflows/check-packages.yml b/.github/workflows/check-packages.yml
index 5d1f822240a0c..cbfb7971cd1da 100644
--- a/.github/workflows/check-packages.yml
+++ b/.github/workflows/check-packages.yml
@@ -85,5 +85,4 @@ jobs:
             core.exportVariable('BEACHBALL_VERSION', beachballVersion);
 
       - run: |
-          npx beachball@$BEACHBALL_VERSION check -b web-components-v3
-          node ./scripts/beachball/check-wc-3-changefiles
+          npx beachball@$BEACHBALL_VERSION check
diff --git a/apps/vr-tests-web-components/package.json b/apps/vr-tests-web-components/package.json
index b18ba04c801ad..e07a49c9df426 100644
--- a/apps/vr-tests-web-components/package.json
+++ b/apps/vr-tests-web-components/package.json
@@ -23,7 +23,7 @@
   "dependencies": {
     "@fluentui/react-button": "*",
     "@fluentui/react-storybook-addon": "*",
-    "@fluentui/web-components": "3.0.0-beta.15",
+    "@fluentui/web-components": ">=3.0.0-alpha",
     "tslib": "^2.1.0"
   }
 }
diff --git a/azure-pipelines-pr.yml b/azure-pipelines-pr.yml
index fb1674dcb0345..50459ff3ee73f 100644
--- a/azure-pipelines-pr.yml
+++ b/azure-pipelines-pr.yml
@@ -1,6 +1,5 @@
 pr:
   - master
-  - web-components-v3 # Remove before merging to master
 
 # There's a separate pipeline for CI which also uses this file, but with a trigger override in the UI
 # https://dev.azure.com/uifabric/fabricpublic/_apps/hub/ms.vss-ciworkflow.build-ci-hub?_a=edit-build-definition&id=164&view=Tab_Triggers
diff --git a/azure-pipelines.bundlesize.yml b/azure-pipelines.bundlesize.yml
index fc845113a2abd..dda75d1e32a2b 100644
--- a/azure-pipelines.bundlesize.yml
+++ b/azure-pipelines.bundlesize.yml
@@ -1,10 +1,8 @@
 pr:
   - master
-  - web-components-v3 # Remove before merging to master
 
 trigger:
   - master
-  - web-components-v3 # Remove before merging to master
 
 variables:
   - ${{ if not(startsWith(variables['Build.SourceBranch'], 'refs/heads/')) }}:
diff --git a/azure-pipelines.release.web-components.yml b/azure-pipelines.release.web-components.yml
index c3ec1a5becc80..7a41f66b0b2d3 100644
--- a/azure-pipelines.release.web-components.yml
+++ b/azure-pipelines.release.web-components.yml
@@ -30,7 +30,7 @@ schedules:
     displayName: 'Daily release (M-F at 5am UTC+1)'
     branches:
       include:
-        - web-components-v3
+        - master
 
 extends:
   template: v1/1ES.Official.PipelineTemplate.yml@1esPipelines
@@ -75,8 +75,8 @@ extends:
                 displayName: Build, [test], Lint
 
               - script: |
-                  yarn beachball publish -b origin/web-components-v3 --access public -y -n $(npmToken) --config scripts/beachball/release-web-components.config.js
-                  git reset --hard origin/web-components-v3
+                  yarn publish:beachball -n $(npmToken) --config scripts/beachball/release-web-components.config.js
+                  git reset --hard origin/master
                 env:
                   GITHUB_PAT: $(githubPAT)
                 displayName: Publish changes and bump versions
diff --git a/azure-pipelines.vrt-pr.yml b/azure-pipelines.vrt-pr.yml
index 2aa00ee15dc04..d542831ed1551 100644
--- a/azure-pipelines.vrt-pr.yml
+++ b/azure-pipelines.vrt-pr.yml
@@ -1,6 +1,5 @@
 pr:
   - master
-  - web-components-v3
 
 # There's a separate pipeline for CI which also uses this file, but with a trigger override in the UI.
 # https://dev.azure.com/uifabric/fabricpublic/_apps/hub/ms.vss-ciworkflow.build-ci-hub?_a=edit-build-definition&id=164&view=Tab_Triggers
diff --git a/change/@fluentui-web-components-db28c4c9-e1dd-4dd0-a4fe-c7fed393995e.json b/change/@fluentui-web-components-db28c4c9-e1dd-4dd0-a4fe-c7fed393995e.json
new file mode 100644
index 0000000000000..c0bb1939edff0
--- /dev/null
+++ b/change/@fluentui-web-components-db28c4c9-e1dd-4dd0-a4fe-c7fed393995e.json
@@ -0,0 +1,7 @@
+{
+  "type": "none",
+  "comment": "chore: merge wc-3 to master - avoiding any library bumps",
+  "packageName": "@fluentui/web-components",
+  "email": "martinhochel@microsoft.com",
+  "dependentChangeType": "none"
+}
diff --git a/package.json b/package.json
index d9c7d006eb350..5a196b3712e73 100644
--- a/package.json
+++ b/package.json
@@ -18,8 +18,8 @@
     "builddemo": "yarn build --to public-docsite-resources",
     "buildto": "lage build --verbose --to",
     "bundle": "lage bundle --verbose",
-    "change": "beachball change --no-commit -b web-components-v3",
-    "check:change": "beachball check -b web-components-v3",
+    "change": "beachball change --no-commit",
+    "check:change": "beachball check",
     "check:modified-files": "node -r ./scripts/ts-node/register ./scripts/executors/check-for-modified-files",
     "check:affected": "node ./scripts/executors/checkIfPackagesAffected.js",
     "check:installed-dependencies-versions": "satisfied --no-peers --skip-invalid",
@@ -369,9 +369,7 @@
       "typings"
     ],
     "nohoist": [
-      "@fluentui/web-components/@storybook/html",
-      "@fluentui/web-components/@microsoft/api-extractor",
-      "@fluentui/web-components/@microsoft/api-extractor/**"
+      "@fluentui/web-components/@storybook/html"
     ]
   },
   "resolutions": {
diff --git a/packages/web-components/package.json b/packages/web-components/package.json
index 4dd01bb6c3b80..f296234ce5726 100644
--- a/packages/web-components/package.json
+++ b/packages/web-components/package.json
@@ -198,11 +198,9 @@
   },
   "devDependencies": {
     "@types/web": "^0.0.142",
-    "@microsoft/api-extractor": "7.31.2",
     "@storybook/html": "6.5.15",
     "@tensile-perf/web-components": "~0.1.13",
-    "rimraf": "^3.0.2",
-    "typescript": "4.7.4"
+    "rimraf": "^3.0.2"
   },
   "dependencies": {
     "@microsoft/fast-element": "2.0.0-beta.26",
diff --git a/scripts/beachball/check-wc-3-changefiles.js b/scripts/beachball/check-wc-3-changefiles.js
deleted file mode 100644
index 8e1c2c5e75703..0000000000000
--- a/scripts/beachball/check-wc-3-changefiles.js
+++ /dev/null
@@ -1,74 +0,0 @@
-const fs = require('fs');
-const path = require('path');
-
-/**
- * @typedef {{
-  type: 'none' | 'prerelease' | 'patch' | 'minor' | 'major';
-  comment: string;
-  packageName: string;
-  email: string;
-  dependentChangeType: 'none' | 'patch';
-}} ChangeFile
- */
-
-const isExecutedFromCli = require.main === module;
-
-if (isExecutedFromCli) {
-  const changefilesRootPath = path.resolve(__dirname, '../../change');
-  main(changefilesRootPath);
-}
-
-/**
- * Utility for web-components-v3 development branch to double check we dont accidentally introduce chain of changes,
- * which could result in releasing/bumping monorepo packages beside `@fluentui/web-components` !
- *
- * ⚠️ TODO:
- * - This functionality NEEDS to be REMOVED prior merging to master
- * - Usage needs to be removed from .github/workflows/check-packages.yml
- */
-function main(/** @type {string} */ root) {
-  if (!fs.existsSync(root)) {
-    console.log('✅ Changes folder does not exist, skipping check.');
-    return;
-  }
-
-  const changeFiles = fs.readdirSync(root, 'utf8');
-
-  const invalidChangeFiles = /** @type string [] */ (
-    changeFiles
-      .map(changeFilePath => {
-        const filePath = path.join(root, changeFilePath);
-        /** @type {ChangeFile} */
-        const content = JSON.parse(fs.readFileSync(filePath, 'utf-8'));
-
-        if (content.packageName === '@fluentui/web-components') {
-          return;
-        }
-
-        if (content.type !== 'none' || content.dependentChangeType !== 'none') {
-          return changeFilePath;
-        }
-
-        return;
-      })
-      .filter(Boolean)
-  );
-
-  if (invalidChangeFiles.length > 0) {
-    console.error('================');
-    console.error(`You commited changefiles with not allowed type/dependentChangeType!`);
-    console.error(
-      `Changefiles that are not for @fluentui/web-components need to have type and dependentChangeType set to "none"`,
-    );
-    console.error();
-    console.error('Invalid change files:');
-    console.error(invalidChangeFiles.join('\n'));
-    console.error('================');
-
-    process.exit(1);
-  }
-
-  console.log('✅ All changefiles are valid.');
-}
-
-exports.main = main;
diff --git a/scripts/beachball/check-wc-3-changefiles.spec.ts b/scripts/beachball/check-wc-3-changefiles.spec.ts
deleted file mode 100644
index cf12108df4f6e..0000000000000
--- a/scripts/beachball/check-wc-3-changefiles.spec.ts
+++ /dev/null
@@ -1,122 +0,0 @@
-import * as fs from 'fs';
-import * as path from 'path';
-
-import tmp from 'tmp';
-
-import type { ChangeFile } from './check-wc-3-changefiles';
-import { main } from './check-wc-3-changefiles';
-
-tmp.setGracefulCleanup();
-
-function setup(changefiles: Array<ChangeFile>) {
-  const root = tmp.dirSync({ prefix: 'changefiles', unsafeCleanup: true }).name;
-  const changesRoot = path.join(root, 'change');
-
-  fs.mkdirSync(changesRoot);
-  changefiles.forEach((change, idx) => {
-    const changeFilePath = path.join(changesRoot, `${change.packageName.replace('/', '-')}-${idx}-abc.json`);
-    // console.log(`creating: ${changeFilePath}`);
-
-    fs.writeFileSync(changeFilePath, JSON.stringify(change, null, 2), 'utf-8');
-  });
-
-  const consoleErrorSpy = jest.spyOn(console, 'error').mockImplementation();
-  const processExitSpy = jest.spyOn(process, 'exit').mockImplementation();
-
-  return { root: changesRoot, consoleErrorSpy, processExitSpy };
-}
-
-describe(`Name of the group`, () => {
-  it(`should pass if only valid changefiles exist`, () => {
-    const changeFiles: Array<ChangeFile> = [
-      {
-        type: 'none',
-        comment: 'change one',
-        email: 'foo@bar.com',
-        dependentChangeType: 'none',
-        packageName: '@fluentui/react-text',
-      },
-      {
-        type: 'prerelease',
-        comment: 'change one',
-        email: 'foo@bar.com',
-        dependentChangeType: 'patch',
-        packageName: '@fluentui/web-components',
-      },
-    ];
-    const { root, consoleErrorSpy, processExitSpy } = setup(changeFiles);
-    main(root);
-
-    expect(processExitSpy).not.toHaveBeenCalled();
-    expect(consoleErrorSpy).not.toHaveBeenCalled();
-  });
-
-  it(`should pass if changes folder does not exist`, () => {
-    const { root, consoleErrorSpy, processExitSpy } = setup([]);
-    main(path.join(root, 'invalid'));
-
-    expect(processExitSpy).not.toHaveBeenCalled();
-    expect(consoleErrorSpy).not.toHaveBeenCalled();
-  });
-
-  it(`should pass if changes folder is empty`, () => {
-    const { root, consoleErrorSpy, processExitSpy } = setup([]);
-    main(root);
-
-    expect(processExitSpy).not.toHaveBeenCalled();
-    expect(consoleErrorSpy).not.toHaveBeenCalled();
-  });
-
-  it(`should fail if there is invalid changefile`, () => {
-    const changeFiles: Array<ChangeFile> = [
-      {
-        type: 'patch',
-        comment: 'change one',
-        email: 'foo@bar.com',
-        dependentChangeType: 'patch',
-        packageName: '@fluentui/react-card',
-      },
-      {
-        type: 'none',
-        comment: 'change one',
-        email: 'foo@bar.com',
-        dependentChangeType: 'patch',
-        packageName: '@fluentui/react-image',
-      },
-      {
-        type: 'patch',
-        comment: 'change one',
-        email: 'foo@bar.com',
-        dependentChangeType: 'none',
-        packageName: '@fluentui/react-text',
-      },
-      {
-        type: 'prerelease',
-        comment: 'change one',
-        email: 'foo@bar.com',
-        dependentChangeType: 'patch',
-        packageName: '@fluentui/web-components',
-      },
-    ];
-    const { root, consoleErrorSpy, processExitSpy } = setup(changeFiles);
-    main(root);
-
-    expect(processExitSpy).toHaveBeenCalledWith(1);
-
-    expect(consoleErrorSpy).toHaveBeenCalled();
-    const logs = consoleErrorSpy.mock.calls.flat();
-
-    expect(logs).toMatchInlineSnapshot(`
-      Array [
-        "================",
-        "You commited changefiles with not allowed type/dependentChangeType!",
-        "Changefiles that are not for @fluentui/web-components need to have type and dependentChangeType set to \\"none\\"",
-        "Invalid change files:",
-        "@fluentui-react-card-0-abc.json
-      @fluentui-react-image-1-abc.json
-      @fluentui-react-text-2-abc.json",
-        "================",
-      ]
-    `);
-  });
-});
diff --git a/scripts/beachball/release-web-components.config.js b/scripts/beachball/release-web-components.config.js
index 201ecbb169e4d..5ecb33e99213b 100644
--- a/scripts/beachball/release-web-components.config.js
+++ b/scripts/beachball/release-web-components.config.js
@@ -1,6 +1,4 @@
-if (process.env.NODE_ENV !== 'test') {
-  require('../ts-node-register');
-}
+require('./register').register();
 
 const { config: sharedConfig } = require('./shared.config');
 const { getConfig } = require('./utils');
diff --git a/scripts/beachball/utils.ts b/scripts/beachball/utils.ts
index 1392d616cb76a..3f93e389a7ff6 100644
--- a/scripts/beachball/utils.ts
+++ b/scripts/beachball/utils.ts
@@ -20,13 +20,6 @@ export function getConfig({ version }: { version: 'vNext' }): {
 export function getConfig({ version }: { version: 'v8' | 'vNext' | 'web-components' }) {
   const vNextPackagePaths = getVNextPackagePaths();
 
-  if (version === 'web-components') {
-    const ignoreVNextScope = vNextPackagePaths.map(path => `!${path}`);
-    return {
-      scope: ['packages/web-components', '!apps/*', ...ignoreVNextScope],
-    };
-  }
-
   if (version === 'vNext') {
     return {
       scope: [...vNextPackagePaths],
@@ -38,9 +31,15 @@ export function getConfig({ version }: { version: 'v8' | 'vNext' | 'web-componen
     };
   }
 
-  if (version === 'v8') {
-    const ignoreVNextScope = vNextPackagePaths.map(pkgPath => `!${pkgPath}`);
+  const ignoreVNextScope = vNextPackagePaths.map(path => `!${path}`);
 
+  if (version === 'web-components') {
+    return {
+      scope: ['packages/web-components', '!apps/*', ...ignoreVNextScope],
+    };
+  }
+
+  if (version === 'v8') {
     return { scope: [...ignoreVNextScope] };
   }