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<time class="post-full-meta-date" datetime="4 April 2018">April 4, 2018</time>
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<h1 class="post-full-title">ABCs of Adwords Paid Search</h1>
<h2 class="post-card-title">Search Marketing Topics and Optimization</h2>
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<p>When learning the basics of using Adwords for paid search, it can be hard to keep up with all of the terminology.</p>
<p>Reference this handy-dandy list if you ever get stumped.</p>
<h2>A is for Adwords</h2>
<p>Google Adwords is an online advertising platform where users run campaigns and pay to have ads displayed to help them reach their marketing goals.</p>
<h2>B is for Bids</h2>
<p>A bid is the amount an advertiser is willing to pay for a user to click, view, or engage with their content.</p>
<h2>C is for Campaigns</h2>
<p>A campaign is a one or multiple ad groups that share budgeting, location, and targeting information.</p>
<h2>D is for Demographic Targeting</h2>
<p>Demographic targeting allows an advertiser to target their ads to users based on information such as age, gender, household income, etc.</p>
<h2>E is for Enhanced Cost-Per-Click</h2>
<p>Enhanced Cost-Per-Click (ECPC) is form of cost-per-click bidding, where the bid amount is automatically adjusted for clicks that seem more likely to lead to a conversion on a website.</p>
<h2>F is for Fundamentals Assessment</h2>
<p>The Adwords Fundamentals Assessment is a online test, including topics on paid search, for those who wish to obtain an Adwords certification.</p>
<h2>G is for Google</h2>
<p>Google is the name of the search engine and company that runs Adwords.</p>
<h2>H is for Home Page Experience</h2>
<p>A user's experience with the home page or landing page of a website will affect its search ranking.</p>
<h2>I is for Impressions</h2>
<p>An impression counts as any time an advertiser’s website or content shows up on search results or other Google Network sites, for users to see.</p>
<h2>J is for Jobs in Paid Search</h2>
<p>Careers in paid search include SEM Specialist, Internet Marketing Manager, SEO Analyst, PPC Specialist and more.</p>
<h2>K is for Keyword Planner</h2>
<p>Keyword Planner is a tool provided through Google that auto-generates thousands of keyword ideas along with information on them such as search volume, competitiveness, and cost-per-click.</p>
<h2>L is for Language Targeting</h2>
<p>Language targeting is targeting an ad in a different language based on a certain audience. Ex. Running an ad in Spanish.</p>
<h2>M is for Mobile Ads</h2>
<p>Mobile ads refer to ads that show up on users’ phones or tablet devices.</p>
<h2>N is for Negative Keywords</h2>
<p>Negative keywords are words that an advertisers does not want their ads showing up for.</p>
<h2>O is for Optimizing</h2>
<p>Optimizing ads for search will improve metrics such as click-through-rate or conversions.</p>
<h2>P is for Paid Search</h2>
<p>Paid search refers to ads that advertisers pay to show up in search results vs organic results that show up naturally.</p>
<h2>Q is for Quality Score</h2>
<p>Quality score rates the quality and relevance of ads.</p>
<h2>R is for Remarketing</h2>
<p>Remarketing shows advertisers a who has visited their website, allowing them to market to these users again.</p>
<h2>S is for Search Network</h2>
<p>The Search Network is a group of search-related websites where ads can appear including: search results, Google Maps, or on the websites of Google search partners.</p>
<h2>T is for Tools Tab</h2>
<p>The Tools tab in Adwords can give you valuable information on conversions, analytics, and diagnostics.</p>
<h2>U is for Under The Seo</h2>
<p>A great website for learning the basics of SEO ;)</p>
<h2>V is for Video Ads</h2>
<p>Advertisers can also pay to have video ads show within search results on Youtube.</p>
<h2>W is for Writing Content</h2>
<p>Writing relevant and unique content will improve search ad rank.</p>
<h2>X is for (E)xtensions</h2>
<p>Ad extensions are relevant information that can be appended to an ad such as a phone number, a price, or business hours.</p>
<h2>Y is for YouTube</h2>
<p>YouTube search results are also a place where advertisers can pay to show ads.</p>
<h2>Z is for Zip Code Targeting</h2>
<p>Zip code targeting allows advertisers to reach audiences in certain areas.</p>
<br>
<h4><em>Sources</em></h4>
<p>
https://support.google.com/partners/answer/6322164?hl=en&ref_topic=6322135&visit_id=1-636603092120448221-1185503991&rd=1
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