diff --git a/cmd_airtable.go b/cmd_airtable.go
new file mode 100644
index 000000000..7a5666edf
--- /dev/null
+++ b/cmd_airtable.go
@@ -0,0 +1,147 @@
+package main
+
+import (
+	"encoding/json"
+	"time"
+
+	airtable "github.com/fabioberger/airtable-go"
+	"github.com/pkg/errors"
+	"github.com/spf13/cobra"
+	"github.com/spf13/pflag"
+	"github.com/spf13/viper"
+	"go.uber.org/zap"
+)
+
+type airtableOptions struct {
+	AirtableTableName string `mapstructure:"airtable-table-name"`
+	AirtableBaseID    string `mapstructure:"airtable-base-id"`
+	AirtableToken     string `mapstructure:"airtable-token"`
+	Targets           []string
+}
+
+func (opts airtableOptions) String() string {
+	out, _ := json.Marshal(opts)
+	return string(out)
+}
+
+func airtableSetupFlags(flags *pflag.FlagSet, opts *airtableOptions) {
+	flags.StringVarP(&opts.AirtableTableName, "airtable-table-name", "", "Issues and PRs", "Airtable table name")
+	flags.StringVarP(&opts.AirtableBaseID, "airtable-base-id", "", "", "Airtable base ID")
+	flags.StringVarP(&opts.AirtableToken, "airtable-token", "", "", "Airtable token")
+	viper.BindPFlags(flags)
+}
+
+func newAirtableCommand() *cobra.Command {
+	cmd := &cobra.Command{
+		Use: "airtable",
+	}
+	cmd.AddCommand(newAirtableSyncCommand())
+	return cmd
+}
+
+func newAirtableSyncCommand() *cobra.Command {
+	opts := &airtableOptions{}
+	cmd := &cobra.Command{
+		Use: "sync",
+		RunE: func(cmd *cobra.Command, args []string) error {
+			if err := viper.Unmarshal(opts); err != nil {
+				return err
+			}
+			opts.Targets = args
+			return airtableSync(opts)
+		},
+	}
+	airtableSetupFlags(cmd.Flags(), opts)
+	return cmd
+}
+
+func airtableSync(opts *airtableOptions) error {
+	issues, err := loadIssues(db, nil)
+	if err != nil {
+		return errors.Wrap(err, "failed to load issues")
+	}
+	if err := issues.prepare(); err != nil {
+		return errors.Wrap(err, "failed to prepare issues")
+	}
+	issues.filterByTargets(opts.Targets)
+	logger().Debug("fetch db entries", zap.Int("count", len(issues)))
+
+	at, err := airtable.New(opts.AirtableToken, opts.AirtableBaseID)
+	if err != nil {
+		return err
+	}
+
+	alreadyInAirtable := map[string]bool{}
+
+	records := []airtableRecord{}
+	if err := at.ListRecords(opts.AirtableTableName, &records); err != nil {
+		return err
+	}
+	logger().Debug("fetched airtable records", zap.Int("count", len(records)))
+
+	for _, record := range records {
+		alreadyInAirtable[record.Fields.ID] = true
+		if issue, found := issues[record.Fields.ID]; !found {
+			logger().Debug("destroying airtable record", zap.String("ID", record.Fields.ID))
+			if err := at.DestroyRecord(opts.AirtableTableName, record.ID); err != nil {
+				return errors.Wrap(err, "failed to destroy record")
+			}
+		} else {
+			if issue.Hidden {
+				continue
+			}
+			// FIXME: check if entry changed before updating
+			logger().Debug("updating airtable record", zap.String("ID", issue.URL))
+			if err := at.UpdateRecord(opts.AirtableTableName, record.ID, issue.ToAirtableRecord().Fields.Map(), &record); err != nil {
+				return errors.Wrap(err, "failed to update record")
+			}
+		}
+	}
+
+	for _, issue := range issues {
+		if issue.Hidden {
+			continue
+		}
+		if _, found := alreadyInAirtable[issue.URL]; found {
+			continue
+		}
+		logger().Debug("creating airtable record", zap.String("ID", issue.URL))
+		if err := at.CreateRecord(opts.AirtableTableName, issue.ToAirtableRecord()); err != nil {
+			return err
+		}
+	}
+	return nil
+}
+
+func (i Issue) ToAirtableRecord() airtableRecord {
+	return airtableRecord{
+		ID: "",
+		Fields: airtableIssue{
+			ID:      i.URL,
+			Created: i.CreatedAt,
+			Updated: i.UpdatedAt,
+			Title:   i.Title,
+		},
+	}
+}
+
+type airtableRecord struct {
+	ID     string        `json:"id,omitempty"`
+	Fields airtableIssue `json:"fields,omitempty"`
+}
+
+type airtableIssue struct {
+	ID      string
+	Created time.Time
+	Updated time.Time
+	Title   string
+}
+
+func (a airtableIssue) Map() map[string]interface{} {
+	return map[string]interface{}{
+		"ID":      a.ID,
+		"Created": a.Created,
+		"Updated": a.Updated,
+		"Title":   a.Title,
+	}
+}
diff --git a/go.mod b/go.mod
index 77b2a72bd..dee72222b 100644
--- a/go.mod
+++ b/go.mod
@@ -6,6 +6,7 @@ require (
 	github.com/awalterschulze/gographviz v0.0.0-20180927133620-e69668a01397
 	github.com/denisenkom/go-mssqldb v0.0.0-20180901172138-1eb28afdf9b6 // indirect
 	github.com/erikstmartin/go-testdb v0.0.0-20160219214506-8d10e4a1bae5 // indirect
+	github.com/fabioberger/airtable-go v3.1.0+incompatible // indirect
 	github.com/go-chi/chi v3.3.3+incompatible
 	github.com/go-chi/docgen v1.0.2 // indirect
 	github.com/go-chi/render v1.0.1
diff --git a/go.sum b/go.sum
index 32e6b5045..1f00db3c5 100644
--- a/go.sum
+++ b/go.sum
@@ -10,6 +10,8 @@ github.com/denisenkom/go-mssqldb v0.0.0-20180901172138-1eb28afdf9b6 h1:BZGp1dbKF
 github.com/denisenkom/go-mssqldb v0.0.0-20180901172138-1eb28afdf9b6/go.mod h1:xN/JuLBIz4bjkxNmByTiV1IbhfnYb6oo99phBn4Eqhc=
 github.com/erikstmartin/go-testdb v0.0.0-20160219214506-8d10e4a1bae5 h1:Yzb9+7DPaBjB8zlTR87/ElzFsnQfuHnVUVqpZZIcV5Y=
 github.com/erikstmartin/go-testdb v0.0.0-20160219214506-8d10e4a1bae5/go.mod h1:a2zkGnVExMxdzMo3M0Hi/3sEU+cWnZpSni0O6/Yb/P0=
+github.com/fabioberger/airtable-go v3.1.0+incompatible h1:n5dw+HWBc+hytrVL75xe94EGt7FtNFGDII1tNoWTCAE=
+github.com/fabioberger/airtable-go v3.1.0+incompatible/go.mod h1:EoKuSh7EefzhMCyVr6iXPlgFzDgHyZCZ3E5Sg8Cy9GM=
 github.com/fsnotify/fsnotify v1.4.7 h1:IXs+QLmnXW2CcXuY+8Mzv/fWEsPGWxqefPtCP5CnV9I=
 github.com/fsnotify/fsnotify v1.4.7/go.mod h1:jwhsz4b93w/PPRr/qN1Yymfu8t87LnFCMoQvtojpjFo=
 github.com/go-chi/chi v3.3.3+incompatible h1:KHkmBEMNkwKuK4FdQL7N2wOeB9jnIx7jR5wsuSBEFI8=
diff --git a/main.go b/main.go
index 3f1d90563..abbbdedcc 100644
--- a/main.go
+++ b/main.go
@@ -96,6 +96,7 @@ func newRootCommand() *cobra.Command {
 		newRunCommand(),
 		newDBCommand(),
 		newWebCommand(),
+		newAirtableCommand(),
 	)
 	viper.AutomaticEnv()
 	viper.SetEnvKeyReplacer(strings.NewReplacer("-", "_"))