diff --git a/doc/cascadia/profiles.schema.json b/doc/cascadia/profiles.schema.json
index 21211778fb95..aa5d18e44b39 100644
--- a/doc/cascadia/profiles.schema.json
+++ b/doc/cascadia/profiles.schema.json
@@ -180,6 +180,11 @@
         "index": {
           "type": "integer",
           "description": "The index of the profile in the new tab dropdown (starting at 0)"
+        },
+        "tabColor": {
+          "$ref": "#/definitions/Color",
+          "default": null,
+          "description": "If provided, will set the tab's color to the given value"
         }
       },
       "type": "object"
diff --git a/src/cascadia/LocalTests_SettingsModel/KeyBindingsTests.cpp b/src/cascadia/LocalTests_SettingsModel/KeyBindingsTests.cpp
index 6f74fed4d6b5..e70e69f1b2ca 100644
--- a/src/cascadia/LocalTests_SettingsModel/KeyBindingsTests.cpp
+++ b/src/cascadia/LocalTests_SettingsModel/KeyBindingsTests.cpp
@@ -408,7 +408,7 @@ namespace SettingsModelLocalTests
             // Verify the args have the expected value
             VERIFY_IS_NOT_NULL(realArgs.TabColor());
             // Remember that COLORREFs are actually BBGGRR order, while the string is in #RRGGBB order
-            VERIFY_ARE_EQUAL(static_cast<uint32_t>(til::color(0x563412)), realArgs.TabColor().Value());
+            VERIFY_ARE_EQUAL(til::color(0x563412), til::color(realArgs.TabColor().Value()));
         }
         {
             KeyChord kc{ true, false, false, static_cast<int32_t>('F') };
diff --git a/src/cascadia/LocalTests_TerminalApp/CommandlineTest.cpp b/src/cascadia/LocalTests_TerminalApp/CommandlineTest.cpp
index 57c4b4f0730f..b9261c1c6833 100644
--- a/src/cascadia/LocalTests_TerminalApp/CommandlineTest.cpp
+++ b/src/cascadia/LocalTests_TerminalApp/CommandlineTest.cpp
@@ -4,6 +4,7 @@
 #include "pch.h"
 #include <WexTestClass.h>
 
+#include "../types/inc/utils.hpp"
 #include "../TerminalApp/TerminalPage.h"
 #include "../TerminalApp/AppCommandlineArgs.h"
 
@@ -335,7 +336,8 @@ namespace TerminalAppLocalTests
                 VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
                 VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
                 VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-                VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+                VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+                VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
                 VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
                 auto myCommand = myArgs.TerminalArgs().Commandline();
                 VERIFY_ARE_EQUAL(L"powershell.exe \"This is an arg \"", myCommand);
@@ -350,7 +352,8 @@ namespace TerminalAppLocalTests
                 VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
                 VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
                 VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-                VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+                VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+                VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
                 VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
                 auto myCommand = myArgs.TerminalArgs().Commandline();
                 VERIFY_ARE_EQUAL(L"\" with spaces\"", myCommand);
@@ -373,7 +376,8 @@ namespace TerminalAppLocalTests
                 VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
                 VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
                 VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-                VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+                VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+                VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
                 VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
                 auto myCommand = myArgs.TerminalArgs().Commandline();
                 VERIFY_ARE_EQUAL(L"powershell.exe \"This is an arg ; with spaces\"", myCommand);
@@ -419,7 +423,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
         }
         {
@@ -438,7 +443,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"cmd", myArgs.TerminalArgs().Profile());
         }
@@ -458,7 +464,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_FALSE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"c:\\Foo", myArgs.TerminalArgs().StartingDirectory());
         }
@@ -478,7 +485,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"powershell.exe", myArgs.TerminalArgs().Commandline());
         }
@@ -498,7 +506,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
             auto myCommand = myArgs.TerminalArgs().Commandline();
             VERIFY_ARE_EQUAL(L"powershell.exe \"This is an arg with spaces\"", myCommand);
@@ -519,7 +528,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
             auto myCommand = myArgs.TerminalArgs().Commandline();
             VERIFY_ARE_EQUAL(L"powershell.exe \"This is an arg with spaces\" another-arg \"more spaces in this one\"", myCommand);
@@ -540,7 +550,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"Windows PowerShell", myArgs.TerminalArgs().Profile());
         }
@@ -560,7 +571,7 @@ namespace TerminalAppLocalTests
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"wsl -d Alpine", myArgs.TerminalArgs().Commandline());
         }
@@ -580,11 +591,35 @@ namespace TerminalAppLocalTests
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"wsl -d Alpine", myArgs.TerminalArgs().Commandline());
             VERIFY_ARE_EQUAL(L"1", myArgs.TerminalArgs().Profile());
         }
+        {
+            AppCommandlineArgs appArgs{};
+            std::vector<const wchar_t*> rawCommands{ L"wt.exe", subcommand, L"--tabColor", L"#009999" };
+            const auto expectedColor = Microsoft::Console::Utils::ColorFromHexString("#009999");
+
+            _buildCommandlinesHelper(appArgs, 1u, rawCommands);
+
+            VERIFY_ARE_EQUAL(1u, appArgs._startupActions.size());
+
+            auto actionAndArgs = appArgs._startupActions.at(0);
+            VERIFY_ARE_EQUAL(ShortcutAction::NewTab, actionAndArgs.Action());
+            VERIFY_IS_NOT_NULL(actionAndArgs.Args());
+            auto myArgs = actionAndArgs.Args().try_as<NewTabArgs>();
+            VERIFY_IS_NOT_NULL(myArgs);
+            VERIFY_IS_NOT_NULL(myArgs.TerminalArgs());
+            VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
+            VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
+            VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
+            VERIFY_IS_NOT_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_ARE_EQUAL(til::color(myArgs.TerminalArgs().TabColor().Value()), expectedColor);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
+            VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
+        }
     }
 
     void CommandlineTest::ParseSplitPaneIntoArgs()
@@ -677,7 +712,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"wsl -d Alpine", myArgs.TerminalArgs().Commandline());
             VERIFY_ARE_EQUAL(L"1", myArgs.TerminalArgs().Profile());
@@ -704,7 +740,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"wsl -d Alpine", myArgs.TerminalArgs().Commandline());
             VERIFY_ARE_EQUAL(L"1", myArgs.TerminalArgs().Profile());
@@ -731,7 +768,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"wsl -d Alpine -H", myArgs.TerminalArgs().Commandline());
             VERIFY_ARE_EQUAL(L"1", myArgs.TerminalArgs().Profile());
@@ -779,7 +817,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
         }
         {
@@ -798,7 +837,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"cmd", myArgs.TerminalArgs().Profile());
         }
@@ -818,7 +858,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_FALSE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"c:\\Foo", myArgs.TerminalArgs().StartingDirectory());
         }
@@ -838,7 +879,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"powershell.exe", myArgs.TerminalArgs().Commandline());
         }
@@ -858,7 +900,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"powershell.exe \"This is an arg with spaces\"", myArgs.TerminalArgs().Commandline());
         }
@@ -988,7 +1031,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
 
             actionAndArgs = appArgs._startupActions.at(1);
@@ -1000,7 +1044,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_FALSE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
             VERIFY_ARE_EQUAL(L"slpit-pane", myArgs.TerminalArgs().Commandline());
         }
@@ -1090,7 +1135,8 @@ namespace TerminalAppLocalTests
         VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
         VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
         VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-        VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+        VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+        VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
         VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
     }
 
@@ -1109,7 +1155,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
         }
         {
@@ -1122,7 +1169,8 @@ namespace TerminalAppLocalTests
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Commandline().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().StartingDirectory().empty());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().TabTitle().empty());
-            VERIFY_IS_TRUE(myArgs.TerminalArgs().ProfileIndex() == nullptr);
+            VERIFY_IS_NULL(myArgs.TerminalArgs().TabColor());
+            VERIFY_IS_NULL(myArgs.TerminalArgs().ProfileIndex());
             VERIFY_IS_TRUE(myArgs.TerminalArgs().Profile().empty());
         }
     }
diff --git a/src/cascadia/TerminalApp/AppActionHandlers.cpp b/src/cascadia/TerminalApp/AppActionHandlers.cpp
index 306aa87ffbd6..5ac7c4193406 100644
--- a/src/cascadia/TerminalApp/AppActionHandlers.cpp
+++ b/src/cascadia/TerminalApp/AppActionHandlers.cpp
@@ -350,23 +350,20 @@ namespace winrt::TerminalApp::implementation
     void TerminalPage::_HandleSetTabColor(const IInspectable& /*sender*/,
                                           const ActionEventArgs& args)
     {
-        std::optional<til::color> tabColor;
+        Windows::Foundation::IReference<Windows::UI::Color> tabColor;
 
         if (const auto& realArgs = args.ActionArgs().try_as<SetTabColorArgs>())
         {
-            if (realArgs.TabColor() != nullptr)
-            {
-                tabColor = realArgs.TabColor().Value();
-            }
+            tabColor = realArgs.TabColor();
         }
 
         if (auto focusedTab = _GetFocusedTab())
         {
             if (auto activeTab = _GetTerminalTabImpl(focusedTab))
             {
-                if (tabColor.has_value())
+                if (tabColor)
                 {
-                    activeTab->SetRuntimeTabColor(tabColor.value());
+                    activeTab->SetRuntimeTabColor(tabColor.Value());
                 }
                 else
                 {
diff --git a/src/cascadia/TerminalApp/AppCommandlineArgs.cpp b/src/cascadia/TerminalApp/AppCommandlineArgs.cpp
index 684ee12cf7e2..7b7e21382655 100644
--- a/src/cascadia/TerminalApp/AppCommandlineArgs.cpp
+++ b/src/cascadia/TerminalApp/AppCommandlineArgs.cpp
@@ -4,6 +4,7 @@
 #include "pch.h"
 #include "AppLogic.h"
 #include "AppCommandlineArgs.h"
+#include "../types/inc/utils.hpp"
 #include <LibraryResources.h>
 
 using namespace winrt::TerminalApp;
@@ -355,6 +356,10 @@ void AppCommandlineArgs::_addNewTerminalArgs(AppCommandlineArgs::NewTerminalSubc
                                                                _startingTitle,
                                                                RS_A(L"CmdTitleArgDesc"));
 
+    subcommand.tabColorOption = subcommand.subcommand->add_option("--tabColor",
+                                                                  _startingTabColor,
+                                                                  RS_A(L"CmdTabColorArgDesc"));
+
     // Using positionals_at_end allows us to support "wt new-tab -d wsl -d Ubuntu"
     // without CLI11 thinking that we've specified -d twice.
     // There's an alternate construction where we make all subcommands "prefix commands",
@@ -416,6 +421,12 @@ NewTerminalArgs AppCommandlineArgs::_getNewTerminalArgs(AppCommandlineArgs::NewT
         args.TabTitle(winrt::to_hstring(_startingTitle));
     }
 
+    if (*subcommand.tabColorOption)
+    {
+        const auto tabColor = Microsoft::Console::Utils::ColorFromHexString(_startingTabColor);
+        args.TabColor(static_cast<winrt::Windows::UI::Color>(tabColor));
+    }
+
     return args;
 }
 
@@ -450,6 +461,7 @@ void AppCommandlineArgs::_resetStateToDefault()
     _profileName.clear();
     _startingDirectory.clear();
     _startingTitle.clear();
+    _startingTabColor.clear();
     _commandline.clear();
 
     _splitVertical = false;
diff --git a/src/cascadia/TerminalApp/AppCommandlineArgs.h b/src/cascadia/TerminalApp/AppCommandlineArgs.h
index 35f3c301cbf9..6a7d08b0e7de 100644
--- a/src/cascadia/TerminalApp/AppCommandlineArgs.h
+++ b/src/cascadia/TerminalApp/AppCommandlineArgs.h
@@ -54,6 +54,7 @@ class TerminalApp::AppCommandlineArgs final
         CLI::Option* profileNameOption;
         CLI::Option* startingDirectoryOption;
         CLI::Option* titleOption;
+        CLI::Option* tabColorOption;
     };
 
     struct NewPaneSubcommand : public NewTerminalSubcommand
@@ -74,6 +75,7 @@ class TerminalApp::AppCommandlineArgs final
     std::string _profileName;
     std::string _startingDirectory;
     std::string _startingTitle;
+    std::string _startingTabColor;
 
     // _commandline will contain the command line with which we'll be spawning a new terminal
     std::vector<std::string> _commandline;
diff --git a/src/cascadia/TerminalApp/Resources/en-US/Resources.resw b/src/cascadia/TerminalApp/Resources/en-US/Resources.resw
index 7690b12d0857..f978dd9991c7 100644
--- a/src/cascadia/TerminalApp/Resources/en-US/Resources.resw
+++ b/src/cascadia/TerminalApp/Resources/en-US/Resources.resw
@@ -295,6 +295,9 @@
     <value>Open the terminal with the provided title instead of the profile's set "title"</value>
     <comment>{Locked="\"title\""}</comment>
   </data>
+  <data name="CmdTabColorArgDesc" xml:space="preserve">
+    <value>Open the tab with the specified color, in #rrggbb format</value>
+  </data>
   <data name="CmdVersionDesc" xml:space="preserve">
     <value>Display the application version</value>
   </data>
diff --git a/src/cascadia/TerminalApp/TerminalSettings.cpp b/src/cascadia/TerminalApp/TerminalSettings.cpp
index 662079d7dcb7..babcf02078ed 100644
--- a/src/cascadia/TerminalApp/TerminalSettings.cpp
+++ b/src/cascadia/TerminalApp/TerminalSettings.cpp
@@ -61,6 +61,10 @@ namespace winrt::TerminalApp::implementation
             {
                 settings.StartingTitle(newTerminalArgs.TabTitle());
             }
+            if (newTerminalArgs.TabColor())
+            {
+                settings.StartingTabColor(static_cast<uint32_t>(til::color(newTerminalArgs.TabColor().Value())));
+            }
         }
 
         return { profileGuid, settings };
diff --git a/src/cascadia/TerminalApp/TerminalSettings.h b/src/cascadia/TerminalApp/TerminalSettings.h
index 41c65e0c48d7..db4db524220e 100644
--- a/src/cascadia/TerminalApp/TerminalSettings.h
+++ b/src/cascadia/TerminalApp/TerminalSettings.h
@@ -70,6 +70,16 @@ namespace winrt::TerminalApp::implementation
 
         GETSET_PROPERTY(Windows::Foundation::IReference<uint32_t>, TabColor, nullptr);
 
+        // When set, StartingTabColor allows to create a terminal with a "sticky" tab color.
+        // This color is prioritized above the TabColor (that is usually initialized based on profile settings).
+        // Due to this prioritization, the tab color will be preserved upon settings reload
+        // (even if the profile's tab color gets altered or removed).
+        // This property is expected to be passed only once upon terminal creation.
+        // TODO: to ensure that this property is not populated during settings reload,
+        // we should consider moving this property to a separate interface,
+        // passed to the terminal only upon creation.
+        GETSET_PROPERTY(Windows::Foundation::IReference<uint32_t>, StartingTabColor, nullptr);
+
         // ------------------------ End of Core Settings -----------------------
 
         GETSET_PROPERTY(hstring, ProfileName);
diff --git a/src/cascadia/TerminalCore/ICoreSettings.idl b/src/cascadia/TerminalCore/ICoreSettings.idl
index be4321a31ce1..a41bac07bdaf 100644
--- a/src/cascadia/TerminalCore/ICoreSettings.idl
+++ b/src/cascadia/TerminalCore/ICoreSettings.idl
@@ -35,6 +35,7 @@ namespace Microsoft.Terminal.TerminalControl
         Boolean ForceVTInput;
 
         Windows.Foundation.IReference<UInt32> TabColor;
+        Windows.Foundation.IReference<UInt32> StartingTabColor;
     };
 
 }
diff --git a/src/cascadia/TerminalCore/Terminal.cpp b/src/cascadia/TerminalCore/Terminal.cpp
index 05e4da5fdd61..01ef57bbd365 100644
--- a/src/cascadia/TerminalCore/Terminal.cpp
+++ b/src/cascadia/TerminalCore/Terminal.cpp
@@ -166,9 +166,15 @@ void Terminal::UpdateSettings(ICoreSettings settings)
     {
         _tabColor = til::color(settings.TabColor().Value() | 0xff000000);
     }
+
+    if (!_startingTabColor && settings.StartingTabColor())
+    {
+        _startingTabColor = til::color(settings.StartingTabColor().Value() | 0xff000000);
+    }
+
     if (_pfnTabColorChanged)
     {
-        _pfnTabColorChanged(_tabColor);
+        _pfnTabColorChanged(GetTabColor());
     }
 
     // TODO:MSFT:21327402 - if HistorySize has changed, resize the buffer so we
@@ -1171,9 +1177,12 @@ void Terminal::ClearPatternTree() noexcept
     _InvalidatePatternTree(oldTree);
 }
 
+// Method Description:
+// - Returns the tab color
+// If the starting color exits, it's value is preferred
 const std::optional<til::color> Terminal::GetTabColor() const noexcept
 {
-    return _tabColor;
+    return _startingTabColor.has_value() ? _startingTabColor : _tabColor;
 }
 
 BlinkingState& Terminal::GetBlinkingState() const noexcept
diff --git a/src/cascadia/TerminalCore/Terminal.hpp b/src/cascadia/TerminalCore/Terminal.hpp
index c691fc99f06d..395293f58737 100644
--- a/src/cascadia/TerminalCore/Terminal.hpp
+++ b/src/cascadia/TerminalCore/Terminal.hpp
@@ -235,6 +235,7 @@ class Microsoft::Terminal::Core::Terminal final :
     std::optional<std::wstring> _title;
     std::wstring _startingTitle;
     std::optional<til::color> _tabColor;
+    std::optional<til::color> _startingTabColor;
 
     std::array<COLORREF, XTERM_COLOR_TABLE_SIZE> _colorTable;
     COLORREF _defaultFg;
diff --git a/src/cascadia/TerminalSettingsModel/ActionArgs.cpp b/src/cascadia/TerminalSettingsModel/ActionArgs.cpp
index 4271ba8099f0..94d85549cc0f 100644
--- a/src/cascadia/TerminalSettingsModel/ActionArgs.cpp
+++ b/src/cascadia/TerminalSettingsModel/ActionArgs.cpp
@@ -56,6 +56,13 @@ namespace winrt::Microsoft::Terminal::Settings::Model::implementation
         {
             ss << fmt::format(L"title: {}, ", _TabTitle);
         }
+
+        if (_TabColor)
+        {
+            const til::color tabColor{ _TabColor.Value() };
+            ss << fmt::format(L"tabColor: {}, ", tabColor.ToHexString(true));
+        }
+
         auto s = ss.str();
         if (s.empty())
         {
@@ -300,10 +307,10 @@ namespace winrt::Microsoft::Terminal::Settings::Model::implementation
         // "Reset tab color"
         if (_TabColor)
         {
-            til::color c{ _TabColor.Value() };
+            til::color tabColor{ _TabColor.Value() };
             return winrt::hstring{
                 fmt::format(std::wstring_view(RS_(L"SetTabColorCommandKey")),
-                            c.ToHexString(true))
+                            tabColor.ToHexString(true))
             };
         }
 
diff --git a/src/cascadia/TerminalSettingsModel/ActionArgs.h b/src/cascadia/TerminalSettingsModel/ActionArgs.h
index 8562f587063f..7d23d9e93914 100644
--- a/src/cascadia/TerminalSettingsModel/ActionArgs.h
+++ b/src/cascadia/TerminalSettingsModel/ActionArgs.h
@@ -60,12 +60,14 @@ namespace winrt::Microsoft::Terminal::Settings::Model::implementation
         GETSET_PROPERTY(winrt::hstring, Commandline, L"");
         GETSET_PROPERTY(winrt::hstring, StartingDirectory, L"");
         GETSET_PROPERTY(winrt::hstring, TabTitle, L"");
+        GETSET_PROPERTY(Windows::Foundation::IReference<Windows::UI::Color>, TabColor, nullptr);
         GETSET_PROPERTY(Windows::Foundation::IReference<int32_t>, ProfileIndex, nullptr);
         GETSET_PROPERTY(winrt::hstring, Profile, L"");
 
         static constexpr std::string_view CommandlineKey{ "commandline" };
         static constexpr std::string_view StartingDirectoryKey{ "startingDirectory" };
         static constexpr std::string_view TabTitleKey{ "tabTitle" };
+        static constexpr std::string_view TabColorKey{ "tabColor" };
         static constexpr std::string_view ProfileIndexKey{ "index" };
         static constexpr std::string_view ProfileKey{ "profile" };
 
@@ -77,6 +79,7 @@ namespace winrt::Microsoft::Terminal::Settings::Model::implementation
             return other.Commandline() == _Commandline &&
                    other.StartingDirectory() == _StartingDirectory &&
                    other.TabTitle() == _TabTitle &&
+                   other.TabColor() == _TabColor &&
                    other.ProfileIndex() == _ProfileIndex &&
                    other.Profile() == _Profile;
         };
@@ -89,6 +92,7 @@ namespace winrt::Microsoft::Terminal::Settings::Model::implementation
             JsonUtils::GetValueForKey(json, TabTitleKey, args->_TabTitle);
             JsonUtils::GetValueForKey(json, ProfileIndexKey, args->_ProfileIndex);
             JsonUtils::GetValueForKey(json, ProfileKey, args->_Profile);
+            JsonUtils::GetValueForKey(json, TabColorKey, args->_TabColor);
             return *args;
         }
         Model::NewTerminalArgs Copy() const
@@ -97,6 +101,7 @@ namespace winrt::Microsoft::Terminal::Settings::Model::implementation
             copy->_Commandline = _Commandline;
             copy->_StartingDirectory = _StartingDirectory;
             copy->_TabTitle = _TabTitle;
+            copy->_TabColor = _TabColor;
             copy->_ProfileIndex = _ProfileIndex;
             copy->_Profile = _Profile;
             return *copy;
@@ -493,7 +498,7 @@ namespace winrt::Microsoft::Terminal::Settings::Model::implementation
     struct SetTabColorArgs : public SetTabColorArgsT<SetTabColorArgs>
     {
         SetTabColorArgs() = default;
-        GETSET_PROPERTY(Windows::Foundation::IReference<uint32_t>, TabColor, nullptr);
+        GETSET_PROPERTY(Windows::Foundation::IReference<Windows::UI::Color>, TabColor, nullptr);
 
         static constexpr std::string_view ColorKey{ "color" };
 
@@ -513,10 +518,7 @@ namespace winrt::Microsoft::Terminal::Settings::Model::implementation
         {
             // LOAD BEARING: Not using make_self here _will_ break you in the future!
             auto args = winrt::make_self<SetTabColorArgs>();
-            if (const auto temp{ JsonUtils::GetValueForKey<std::optional<til::color>>(json, ColorKey) })
-            {
-                args->_TabColor = static_cast<uint32_t>(*temp);
-            }
+            JsonUtils::GetValueForKey(json, ColorKey, args->_TabColor);
             return { *args, {} };
         }
         IActionArgs Copy() const
diff --git a/src/cascadia/TerminalSettingsModel/ActionArgs.idl b/src/cascadia/TerminalSettingsModel/ActionArgs.idl
index 08fccbddae8b..5e93449d0b86 100644
--- a/src/cascadia/TerminalSettingsModel/ActionArgs.idl
+++ b/src/cascadia/TerminalSettingsModel/ActionArgs.idl
@@ -54,6 +54,7 @@ namespace Microsoft.Terminal.Settings.Model
         String Commandline;
         String StartingDirectory;
         String TabTitle;
+        Windows.Foundation.IReference<Windows.UI.Color> TabColor;
         String Profile; // Either a GUID or a profile's name if the GUID isn't a match
         // ProfileIndex can be null (for "use the default"), so this needs to be
         // a IReference, so it's nullable
@@ -130,7 +131,7 @@ namespace Microsoft.Terminal.Settings.Model
 
     [default_interface] runtimeclass SetTabColorArgs : IActionArgs
     {
-        Windows.Foundation.IReference<UInt32> TabColor { get; };
+        Windows.Foundation.IReference<Windows.UI.Color> TabColor { get; };
     };
 
     [default_interface] runtimeclass RenameTabArgs : IActionArgs
diff --git a/src/cascadia/UnitTests_TerminalCore/MockTermSettings.h b/src/cascadia/UnitTests_TerminalCore/MockTermSettings.h
index 237e8e1b3f63..e55e17b96125 100644
--- a/src/cascadia/UnitTests_TerminalCore/MockTermSettings.h
+++ b/src/cascadia/UnitTests_TerminalCore/MockTermSettings.h
@@ -62,6 +62,7 @@ namespace TerminalCoreUnitTests
         void ForceVTInput(bool) {}
 
         GETSET_PROPERTY(winrt::Windows::Foundation::IReference<uint32_t>, TabColor, nullptr);
+        GETSET_PROPERTY(winrt::Windows::Foundation::IReference<uint32_t>, StartingTabColor, nullptr);
 
     private:
         int32_t _historySize;