diff --git a/x-pack/plugins/ingest_manager/common/types/models/output.ts b/x-pack/plugins/ingest_manager/common/types/models/output.ts
index cedf5e81f3cb6..f4ded50d7d474 100644
--- a/x-pack/plugins/ingest_manager/common/types/models/output.ts
+++ b/x-pack/plugins/ingest_manager/common/types/models/output.ts
@@ -15,8 +15,8 @@ export interface NewOutput {
   hosts?: string[];
   ca_sha256?: string;
   api_key?: string;
-  admin_username?: string;
-  admin_password?: string;
+  fleet_enroll_username?: string;
+  fleet_enroll_password?: string;
   config?: Record<string, any>;
 }
 
diff --git a/x-pack/plugins/ingest_manager/common/types/rest_spec/fleet_setup.ts b/x-pack/plugins/ingest_manager/common/types/rest_spec/fleet_setup.ts
index 2eda4f187dafa..dc1d748a8743a 100644
--- a/x-pack/plugins/ingest_manager/common/types/rest_spec/fleet_setup.ts
+++ b/x-pack/plugins/ingest_manager/common/types/rest_spec/fleet_setup.ts
@@ -9,8 +9,8 @@ export interface GetFleetSetupRequest {}
 
 export interface CreateFleetSetupRequest {
   body: {
-    admin_username: string;
-    admin_password: string;
+    fleet_enroll_username: string;
+    fleet_enroll_password: string;
   };
 }
 
diff --git a/x-pack/plugins/ingest_manager/dev_docs/schema/saved_objects.mml b/x-pack/plugins/ingest_manager/dev_docs/schema/saved_objects.mml
index bb6dbc1037201..373bd10ad6628 100644
--- a/x-pack/plugins/ingest_manager/dev_docs/schema/saved_objects.mml
+++ b/x-pack/plugins/ingest_manager/dev_docs/schema/saved_objects.mml
@@ -76,7 +76,7 @@ classDiagram
     ca_sha256
     config
     // Encrypted - user to create API keys
-    admin_username
-    admin_password
+    fleet_enroll_username
+    fleet_enroll_password
   }
 
diff --git a/x-pack/plugins/ingest_manager/public/applications/ingest_manager/sections/fleet/setup_page/index.tsx b/x-pack/plugins/ingest_manager/public/applications/ingest_manager/sections/fleet/setup_page/index.tsx
index 31e5e99ad284b..96d4d01d67a49 100644
--- a/x-pack/plugins/ingest_manager/public/applications/ingest_manager/sections/fleet/setup_page/index.tsx
+++ b/x-pack/plugins/ingest_manager/public/applications/ingest_manager/sections/fleet/setup_page/index.tsx
@@ -4,29 +4,26 @@
  * you may not use this file except in compliance with the Elastic License.
  */
 import React, { useState } from 'react';
+import { FormattedMessage } from '@kbn/i18n/react';
 import {
   EuiPageBody,
   EuiPageContent,
   EuiForm,
-  EuiFormRow,
-  EuiFieldText,
-  EuiFieldPassword,
   EuiText,
   EuiButton,
-  EuiCallOut,
   EuiTitle,
   EuiSpacer,
+  EuiIcon,
 } from '@elastic/eui';
-import { sendRequest, useInput, useCore } from '../../../hooks';
+import { sendRequest, useCore } from '../../../hooks';
 import { fleetSetupRouteService } from '../../../services';
+import { WithoutHeaderLayout } from '../../../layouts';
 
 export const SetupPage: React.FunctionComponent<{
   refresh: () => Promise<void>;
 }> = ({ refresh }) => {
   const [isFormLoading, setIsFormLoading] = useState<boolean>(false);
   const core = useCore();
-  const usernameInput = useInput();
-  const passwordInput = useInput();
 
   const onSubmit = async (e: React.FormEvent<HTMLFormElement>) => {
     e.preventDefault();
@@ -35,10 +32,6 @@ export const SetupPage: React.FunctionComponent<{
       await sendRequest({
         method: 'post',
         path: fleetSetupRouteService.postFleetSetupPath(),
-        body: JSON.stringify({
-          admin_username: usernameInput.value,
-          admin_password: passwordInput.value,
-        }),
       });
       await refresh();
     } catch (error) {
@@ -48,33 +41,47 @@ export const SetupPage: React.FunctionComponent<{
   };
 
   return (
-    <EuiPageBody>
-      <EuiPageContent>
-        <EuiTitle>
-          <h1>Setup</h1>
-        </EuiTitle>
-        <EuiSpacer size="l" />
-        <EuiCallOut title="Warning!" color="warning" iconType="help">
-          <EuiText>
-            To setup fleet and ingest you need to a enable a user that can create API Keys and write
-            to logs-* and metrics-*
+    <WithoutHeaderLayout>
+      <EuiPageBody restrictWidth={528}>
+        <EuiPageContent
+          verticalPosition="center"
+          horizontalPosition="center"
+          className="eui-textCenter"
+          paddingSize="l"
+        >
+          <EuiSpacer size="m" />
+          <EuiIcon type="lock" color="subdued" size="xl" />
+          <EuiSpacer size="m" />
+          <EuiTitle size="l">
+            <h2>
+              <FormattedMessage
+                id="xpack.ingestManager.setupPage.title"
+                defaultMessage="Enable Fleet"
+              />
+            </h2>
+          </EuiTitle>
+          <EuiSpacer size="xl" />
+          <EuiText color="subdued">
+            <FormattedMessage
+              id="xpack.ingestManager.setupPage.description"
+              defaultMessage="In order to use Fleet, you must create an Elastic user. This user can create API keys
+                and write to logs-* and metrics-*."
+            />
           </EuiText>
-        </EuiCallOut>
-        <EuiSpacer size="l" />
-        <EuiForm>
-          <form onSubmit={onSubmit}>
-            <EuiFormRow label="Username">
-              <EuiFieldText name="username" {...usernameInput.props} />
-            </EuiFormRow>
-            <EuiFormRow label="Password">
-              <EuiFieldPassword name="password" {...passwordInput.props} />
-            </EuiFormRow>
-            <EuiButton isLoading={isFormLoading} type="submit">
-              Submit
-            </EuiButton>
-          </form>
-        </EuiForm>
-      </EuiPageContent>
-    </EuiPageBody>
+          <EuiSpacer size="l" />
+          <EuiForm>
+            <form onSubmit={onSubmit}>
+              <EuiButton fill isLoading={isFormLoading} type="submit">
+                <FormattedMessage
+                  id="xpack.ingestManager.setupPage.enableFleet"
+                  defaultMessage="Create user and enable Fleet"
+                />
+              </EuiButton>
+            </form>
+          </EuiForm>
+          <EuiSpacer size="m" />
+        </EuiPageContent>
+      </EuiPageBody>
+    </WithoutHeaderLayout>
   );
 };
diff --git a/x-pack/plugins/ingest_manager/server/routes/setup/handlers.ts b/x-pack/plugins/ingest_manager/server/routes/setup/handlers.ts
index 38188bc76f5f4..5c66f9008e2a3 100644
--- a/x-pack/plugins/ingest_manager/server/routes/setup/handlers.ts
+++ b/x-pack/plugins/ingest_manager/server/routes/setup/handlers.ts
@@ -3,12 +3,10 @@
  * or more contributor license agreements. Licensed under the Elastic License;
  * you may not use this file except in compliance with the Elastic License.
  */
-import { TypeOf } from '@kbn/config-schema';
 import { RequestHandler } from 'src/core/server';
-import { outputService, agentConfigService } from '../../services';
-import { CreateFleetSetupRequestSchema, CreateFleetSetupResponse } from '../../types';
-import { setup } from '../../services/setup';
-import { generateEnrollmentAPIKey } from '../../services/api_keys';
+import { outputService } from '../../services';
+import { CreateFleetSetupResponse } from '../../types';
+import { setupIngestManager, setupFleet } from '../../services/setup';
 
 export const getFleetSetupHandler: RequestHandler = async (context, request, response) => {
   const soClient = context.core.savedObjects.client;
@@ -32,21 +30,12 @@ export const getFleetSetupHandler: RequestHandler = async (context, request, res
   }
 };
 
-export const createFleetSetupHandler: RequestHandler<
-  undefined,
-  undefined,
-  TypeOf<typeof CreateFleetSetupRequestSchema.body>
-> = async (context, request, response) => {
-  const soClient = context.core.savedObjects.client;
+export const createFleetSetupHandler: RequestHandler = async (context, request, response) => {
   try {
-    await outputService.updateOutput(soClient, await outputService.getDefaultOutputId(soClient), {
-      admin_username: request.body.admin_username,
-      admin_password: request.body.admin_password,
-    });
-    await generateEnrollmentAPIKey(soClient, {
-      name: 'Default',
-      configId: await agentConfigService.getDefaultAgentConfigId(soClient),
-    });
+    const soClient = context.core.savedObjects.client;
+    const callCluster = context.core.elasticsearch.adminClient.callAsCurrentUser;
+    await setupIngestManager(soClient, callCluster);
+    await setupFleet(soClient, callCluster);
 
     return response.ok({
       body: { isInitialized: true },
@@ -63,7 +52,7 @@ export const ingestManagerSetupHandler: RequestHandler = async (context, request
   const soClient = context.core.savedObjects.client;
   const callCluster = context.core.elasticsearch.adminClient.callAsCurrentUser;
   try {
-    await setup(soClient, callCluster);
+    await setupIngestManager(soClient, callCluster);
     return response.ok({
       body: { isInitialized: true },
     });
diff --git a/x-pack/plugins/ingest_manager/server/saved_objects.ts b/x-pack/plugins/ingest_manager/server/saved_objects.ts
index 31cf173c3e4f9..b1a9d14ed6e86 100644
--- a/x-pack/plugins/ingest_manager/server/saved_objects.ts
+++ b/x-pack/plugins/ingest_manager/server/saved_objects.ts
@@ -102,8 +102,8 @@ export const savedObjectMappings = {
       ca_sha256: { type: 'keyword' },
       // FIXME_INGEST https://github.com/elastic/kibana/issues/56554
       api_key: { type: 'keyword' },
-      admin_username: { type: 'binary' },
-      admin_password: { type: 'binary' },
+      fleet_enroll_username: { type: 'binary' },
+      fleet_enroll_password: { type: 'binary' },
       config: { type: 'flattened' },
     },
   },
diff --git a/x-pack/plugins/ingest_manager/server/services/output.ts b/x-pack/plugins/ingest_manager/server/services/output.ts
index 8503bbb56ee84..aebb8188db0cc 100644
--- a/x-pack/plugins/ingest_manager/server/services/output.ts
+++ b/x-pack/plugins/ingest_manager/server/services/output.ts
@@ -60,13 +60,13 @@ class OutputService {
       .getEncryptedSavedObjects()
       ?.getDecryptedAsInternalUser<Output>(OUTPUT_SAVED_OBJECT_TYPE, defaultOutputId);
 
-    if (!so || !so.attributes.admin_username || !so.attributes.admin_password) {
+    if (!so || !so.attributes.fleet_enroll_username || !so.attributes.fleet_enroll_password) {
       return null;
     }
 
     return {
-      username: so!.attributes.admin_username,
-      password: so!.attributes.admin_password,
+      username: so!.attributes.fleet_enroll_username,
+      password: so!.attributes.fleet_enroll_password,
     };
   }
 
diff --git a/x-pack/plugins/ingest_manager/server/services/setup.ts b/x-pack/plugins/ingest_manager/server/services/setup.ts
index 7f72cdb88463f..7311c46320f40 100644
--- a/x-pack/plugins/ingest_manager/server/services/setup.ts
+++ b/x-pack/plugins/ingest_manager/server/services/setup.ts
@@ -4,6 +4,7 @@
  * you may not use this file except in compliance with the Elastic License.
  */
 
+import uuid from 'uuid';
 import { SavedObjectsClientContract } from 'src/core/server';
 import { CallESAsCurrentUser } from '../types';
 import { agentConfigService } from './agent_config';
@@ -19,8 +20,12 @@ import {
 } from '../../common';
 import { getPackageInfo } from './epm/packages';
 import { datasourceService } from './datasource';
+import { generateEnrollmentAPIKey } from './api_keys';
 
-export async function setup(
+const FLEET_ENROLL_USERNAME = 'fleet_enroll';
+const FLEET_ENROLL_ROLE = 'fleet_enroll';
+
+export async function setupIngestManager(
   soClient: SavedObjectsClientContract,
   callCluster: CallESAsCurrentUser
 ) {
@@ -60,6 +65,53 @@ export async function setup(
   }
 }
 
+export async function setupFleet(
+  soClient: SavedObjectsClientContract,
+  callCluster: CallESAsCurrentUser
+) {
+  // Create fleet_enroll role
+  // This should be done directly in ES at some point
+  await callCluster('transport.request', {
+    method: 'PUT',
+    path: `/_security/role/${FLEET_ENROLL_ROLE}`,
+    body: {
+      cluster: ['monitor', 'manage_api_key'],
+      indices: [
+        {
+          names: ['logs-*', 'metrics-*', 'events-*'],
+          privileges: ['write', 'create_index'],
+        },
+      ],
+    },
+  });
+  const password = generateRandomPassword();
+  // Create fleet enroll user
+  await callCluster('transport.request', {
+    method: 'PUT',
+    path: `/_security/user/${FLEET_ENROLL_USERNAME}`,
+    body: {
+      password,
+      roles: [FLEET_ENROLL_ROLE],
+    },
+  });
+
+  // save fleet admin user
+  await outputService.updateOutput(soClient, await outputService.getDefaultOutputId(soClient), {
+    fleet_enroll_username: FLEET_ENROLL_USERNAME,
+    fleet_enroll_password: password,
+  });
+
+  // Generate default enrollment key
+  await generateEnrollmentAPIKey(soClient, {
+    name: 'Default',
+    configId: await agentConfigService.getDefaultAgentConfigId(soClient),
+  });
+}
+
+function generateRandomPassword() {
+  return Buffer.from(uuid.v4()).toString('base64');
+}
+
 async function addPackageToConfig(
   soClient: SavedObjectsClientContract,
   packageToInstall: Installation,
diff --git a/x-pack/plugins/ingest_manager/server/types/models/output.ts b/x-pack/plugins/ingest_manager/server/types/models/output.ts
index 8c8f4c76af7fe..36b945db2cbce 100644
--- a/x-pack/plugins/ingest_manager/server/types/models/output.ts
+++ b/x-pack/plugins/ingest_manager/server/types/models/output.ts
@@ -15,8 +15,8 @@ const OutputBaseSchema = {
   type: schema.oneOf([schema.literal(OutputType.Elasticsearch)]),
   hosts: schema.maybe(schema.arrayOf(schema.string())),
   api_key: schema.maybe(schema.string()),
-  admin_username: schema.maybe(schema.string()),
-  admin_password: schema.maybe(schema.string()),
+  fleet_enroll_username: schema.maybe(schema.string()),
+  fleet_enroll_password: schema.maybe(schema.string()),
   config: schema.maybe(schema.recordOf(schema.string(), schema.any())),
 };
 
diff --git a/x-pack/plugins/ingest_manager/server/types/rest_spec/fleet_setup.ts b/x-pack/plugins/ingest_manager/server/types/rest_spec/fleet_setup.ts
index 3772e6c24c56e..2244bcd44043f 100644
--- a/x-pack/plugins/ingest_manager/server/types/rest_spec/fleet_setup.ts
+++ b/x-pack/plugins/ingest_manager/server/types/rest_spec/fleet_setup.ts
@@ -3,16 +3,10 @@
  * or more contributor license agreements. Licensed under the Elastic License;
  * you may not use this file except in compliance with the Elastic License.
  */
-import { schema } from '@kbn/config-schema';
 
 export const GetFleetSetupRequestSchema = {};
 
-export const CreateFleetSetupRequestSchema = {
-  body: schema.object({
-    admin_username: schema.string(),
-    admin_password: schema.string(),
-  }),
-};
+export const CreateFleetSetupRequestSchema = {};
 
 export interface CreateFleetSetupResponse {
   isInitialized: boolean;
diff --git a/x-pack/test/api_integration/apis/fleet/agents/services.ts b/x-pack/test/api_integration/apis/fleet/agents/services.ts
index 9946135568e36..8b58c381eaf02 100644
--- a/x-pack/test/api_integration/apis/fleet/agents/services.ts
+++ b/x-pack/test/api_integration/apis/fleet/agents/services.ts
@@ -39,10 +39,6 @@ export function setupIngest({ getService }: FtrProviderContext) {
       .send();
     await getService('supertest')
       .post(`/api/ingest_manager/fleet/setup`)
-      .set('kbn-xsrf', 'xxx')
-      .send({
-        admin_username: 'elastic',
-        admin_password: 'changeme',
-      });
+      .set('kbn-xsrf', 'xxx');
   });
 }
diff --git a/x-pack/test/api_integration/apis/fleet/index.js b/x-pack/test/api_integration/apis/fleet/index.js
index 547bbb8c7c6ee..289af867a10f8 100644
--- a/x-pack/test/api_integration/apis/fleet/index.js
+++ b/x-pack/test/api_integration/apis/fleet/index.js
@@ -16,5 +16,6 @@ export default function loadTests({ loadTestFile }) {
     loadTestFile(require.resolve('./enrollment_api_keys/crud'));
     loadTestFile(require.resolve('./install'));
     loadTestFile(require.resolve('./agents/actions'));
+    loadTestFile(require.resolve('./setup'));
   });
 }
diff --git a/x-pack/test/api_integration/apis/fleet/setup.ts b/x-pack/test/api_integration/apis/fleet/setup.ts
new file mode 100644
index 0000000000000..2284d067331b3
--- /dev/null
+++ b/x-pack/test/api_integration/apis/fleet/setup.ts
@@ -0,0 +1,71 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License;
+ * you may not use this file except in compliance with the Elastic License.
+ */
+
+import expect from '@kbn/expect';
+import { FtrProviderContext } from '../../ftr_provider_context';
+
+export default function({ getService }: FtrProviderContext) {
+  const supertest = getService('supertest');
+  const es = getService('es');
+
+  describe('fleet_setup', () => {
+    before(async () => {
+      try {
+        await es.security.deleteUser({
+          username: 'fleet_enroll',
+        });
+      } catch (e) {
+        if (e.meta?.statusCode !== 404) {
+          throw e;
+        }
+      }
+      try {
+        await es.security.deleteRole({
+          name: 'fleet_enroll',
+        });
+      } catch (e) {
+        if (e.meta?.statusCode !== 404) {
+          throw e;
+        }
+      }
+    });
+
+    it('should create a fleet_enroll user and role', async () => {
+      const { body: apiResponse } = await supertest
+        .post(`/api/ingest_manager/fleet/setup`)
+        .set('kbn-xsrf', 'xxxx')
+        .expect(200);
+
+      expect(apiResponse.isInitialized).to.be(true);
+
+      const { body: userResponse } = await es.security.getUser({
+        username: 'fleet_enroll',
+      });
+
+      expect(userResponse).to.have.key('fleet_enroll');
+      expect(userResponse.fleet_enroll.roles).to.eql(['fleet_enroll']);
+
+      const { body: roleResponse } = await es.security.getRole({
+        name: 'fleet_enroll',
+      });
+      expect(roleResponse).to.have.key('fleet_enroll');
+      expect(roleResponse.fleet_enroll).to.eql({
+        cluster: ['monitor', 'manage_api_key'],
+        indices: [
+          {
+            names: ['logs-*', 'metrics-*', 'events-*'],
+            privileges: ['write', 'create_index'],
+            allow_restricted_indices: false,
+          },
+        ],
+        applications: [],
+        run_as: [],
+        metadata: {},
+        transient_metadata: { enabled: true },
+      });
+    });
+  });
+}