diff --git a/exporter/newrelicexporter/metrics.go b/exporter/newrelicexporter/metrics.go
index 30a5bbe687a8..1a94c941c995 100644
--- a/exporter/newrelicexporter/metrics.go
+++ b/exporter/newrelicexporter/metrics.go
@@ -17,6 +17,7 @@ package newrelicexporter
 import (
 	"context"
 	"strconv"
+	"strings"
 	"time"
 
 	"go.opencensus.io/stats"
@@ -54,6 +55,8 @@ var (
 	statAttributeMetadata    = stats.Int64("newrelicexporter_attribute_metadata_count", "Number of attributes processed", stats.UnitDimensionless)
 )
 
+const EuKeyPrefix = "eu01xx"
+
 // MetricViews return metric views for Kafka receiver.
 func MetricViews() []*view.View {
 	return []*view.View{
@@ -242,5 +245,9 @@ func sanitizeAPIKeyForLogging(apiKey string) string {
 	if len(apiKey) <= 8 {
 		return apiKey
 	}
-	return apiKey[:8]
+	end := 8
+	if strings.HasPrefix(apiKey, EuKeyPrefix) {
+		end += len(EuKeyPrefix)
+	}
+	return apiKey[:end]
 }
diff --git a/exporter/newrelicexporter/metrics_test.go b/exporter/newrelicexporter/metrics_test.go
index b0cb73f119d2..94b7f9fb0942 100644
--- a/exporter/newrelicexporter/metrics_test.go
+++ b/exporter/newrelicexporter/metrics_test.go
@@ -376,6 +376,7 @@ func TestSanitizeApiKeyForLogging(t *testing.T) {
 	assert.Equal(t, "", sanitizeAPIKeyForLogging(""))
 	assert.Equal(t, "foo", sanitizeAPIKeyForLogging("foo"))
 	assert.Equal(t, "foobarba", sanitizeAPIKeyForLogging("foobarbazqux"))
+	assert.Equal(t, "eu01xxfoobarba", sanitizeAPIKeyForLogging("eu01xxfoobarbazqux"))
 }
 
 func TestMetadataHasDefaultValuesSet(t *testing.T) {
diff --git a/exporter/newrelicexporter/newrelic.go b/exporter/newrelicexporter/newrelic.go
index 48013d28325b..6db55933836a 100644
--- a/exporter/newrelicexporter/newrelic.go
+++ b/exporter/newrelicexporter/newrelic.go
@@ -359,6 +359,9 @@ func (e exporter) doRequest(details *exportMetadata, req *http.Request) error {
 		} else if response.StatusCode == http.StatusForbidden {
 			// The data has been lost, but it is due to an invalid api key
 			e.logger.Debug("HTTP Forbidden response", zap.String("Status", response.Status))
+		} else if response.StatusCode == http.StatusTooManyRequests {
+			// The data has been lost, but it is due to rate limiting
+			e.logger.Debug("HTTP Too Many Requests", zap.String("Status", response.Status))
 		} else {
 			// The data has been lost due to an error in our payload
 			details.dataOutputCount = 0
diff --git a/exporter/newrelicexporter/newrelic_test.go b/exporter/newrelicexporter/newrelic_test.go
index 4c72b15d9ee4..2b9f566b7963 100644
--- a/exporter/newrelicexporter/newrelic_test.go
+++ b/exporter/newrelicexporter/newrelic_test.go
@@ -269,8 +269,14 @@ func TestExportTraceWithNot202StatusCode(t *testing.T) {
 			},
 		})
 
-	_, err := runTraceMock(context.Background(), ptrace, mockConfig{statusCode: 403})
-	require.Error(t, err)
+	{
+		_, err := runTraceMock(context.Background(), ptrace, mockConfig{statusCode: 403})
+		require.Error(t, err)
+	}
+	{
+		_, err := runTraceMock(context.Background(), ptrace, mockConfig{statusCode: 429})
+		require.Error(t, err)
+	}
 }
 
 func TestExportTraceWithBadPayload(t *testing.T) {