diff --git a/exporters/etw/include/opentelemetry/exporters/etw/etw_tracer.h b/exporters/etw/include/opentelemetry/exporters/etw/etw_tracer.h
index 3bb5264c92..2b0ff4c507 100644
--- a/exporters/etw/include/opentelemetry/exporters/etw/etw_tracer.h
+++ b/exporters/etw/include/opentelemetry/exporters/etw/etw_tracer.h
@@ -899,7 +899,17 @@ class Span : public opentelemetry::trace::Span
    */
   void End(const opentelemetry::trace::EndSpanOptions &options = {}) noexcept override
   {
-    end_time_ = std::chrono::system_clock::now();
+    // TODO - explicitly setting end_time as 0 is not supported, and would be changed to
+    // current_time.
+    if (options.end_steady_time.time_since_epoch().count() == 0)
+    {
+      end_time_ = std::chrono::system_clock::now();
+    }
+    else
+    {
+      end_time_ =
+          opentelemetry::common::SystemTimestamp(options.end_steady_time.time_since_epoch());
+    }
 
     if (!has_ended_.exchange(true))
     {
diff --git a/exporters/etw/test/etw_tracer_test.cc b/exporters/etw/test/etw_tracer_test.cc
index da2505c4b7..9095de4961 100644
--- a/exporters/etw/test/etw_tracer_test.cc
+++ b/exporters/etw/test/etw_tracer_test.cc
@@ -537,6 +537,20 @@ TEST(ETWTracer, CustomSampler)
   }
 }
 
+TEST(ETWTracer, EndWithCustomTime)
+{
+  // Obtain a global tracer using C++11 magic static.
+  auto& globalTracer = GetGlobalTracer();
+  auto s1 = globalTracer.StartSpan("Span1");
+  auto traceId1 = s1->GetContext().trace_id();
+  opentelemetry::trace::EndSpanOptions end;
+  end.end_steady_time =  opentelemetry::common::SteadyTimestamp(std::chrono::nanoseconds(40));
+  s1->End(end);
+  auto end_time = static_cast<opentelemetry::exporter::etw::Span *>(s1.get())->GetEndTime();
+  EXPECT_EQ(end.end_steady_time.time_since_epoch(), end_time.time_since_epoch());
+
+}
+
 /* clang-format on */
 
 #endif