diff --git a/.github/workflows/pages.yaml b/.github/workflows/pages.yaml
new file mode 100644
index 00000000..24def24b
--- /dev/null
+++ b/.github/workflows/pages.yaml
@@ -0,0 +1,46 @@
+name: Build/Deploy Documentation
+on:
+  # So we can trigger manually if needed
+  workflow_dispatch:
+
+  # To confirm any changes to docs build successfully, without deploying them
+  pull_request:
+    paths:
+    - "docs/**"
+    - ".github/workflows/pages.yaml"
+    - "mkdocs.yml"
+
+  # Pushes to branches do the full build + deployment
+  push:
+    branches:
+      - main
+    paths:
+    - "docs/**"
+    - ".github/workflows/pages.yaml"
+    - "mkdocs.yml"
+
+permissions:
+  contents: write
+
+# Don't allow multiple simultaneous instances because that would make deploying the docs nondeterministic
+concurrency:
+  group: ${{ github.workflow }}
+
+jobs:
+  docs:
+    runs-on: ubuntu-latest
+    steps:
+      - uses: actions/checkout@v4
+
+      - uses: actions/setup-python@v4
+        with:
+          python-version: 3.x
+          cache: pip
+
+      # Deploy on merge
+      - run: make deploy-docs
+        if: github.event_name == 'push'
+
+      # Only build on everything else
+      - run: make build-docs
+        if: github.event_name != 'push'
diff --git a/Makefile b/Makefile
index fb58cb25..c2a4c532 100644
--- a/Makefile
+++ b/Makefile
@@ -177,3 +177,25 @@ release: $(GORELEASER) ## Runs goreleaser for catalogd. By default, this will ru
 
 quickstart: $(KUSTOMIZE) generate ## Generate the installation release manifests and scripts
 	$(KUSTOMIZE) build config/default | sed "s/:devel/:$(GIT_VERSION)/g" > catalogd.yaml
+
+##@ Docs
+
+VENVDIR=$(abspath docs/.venv)
+REQUIREMENTS_TXT=docs/requirements.txt
+
+.PHONY: build-docs
+build-docs: venv
+	. $(VENV)/activate; \
+	mkdocs build
+
+.PHONY: serve-docs
+serve-docs: venv
+	. $(VENV)/activate; \
+	mkdocs serve
+
+.PHONY: deploy-docs
+deploy-docs: venv
+	. $(VENV)/activate; \
+	mkdocs gh-deploy --force
+
+include Makefile.venv
\ No newline at end of file
diff --git a/Makefile.venv b/Makefile.venv
new file mode 100644
index 00000000..c79b9bbc
--- /dev/null
+++ b/Makefile.venv
@@ -0,0 +1,274 @@
+#
+# SEAMLESSLY MANAGE PYTHON VIRTUAL ENVIRONMENT WITH A MAKEFILE
+#
+# https://github.com/sio/Makefile.venv             v2022.07.20
+#
+#
+# Insert `include Makefile.venv` at the bottom of your Makefile to enable these
+# rules.
+#
+# When writing your Makefile use '$(VENV)/python' to refer to the Python
+# interpreter within virtual environment and '$(VENV)/executablename' for any
+# other executable in venv.
+#
+# This Makefile provides the following targets:
+#   venv
+#       Use this as a dependency for any target that requires virtual
+#       environment to be created and configured
+#   python, ipython
+#       Use these to launch interactive Python shell within virtual environment
+#   shell, bash, zsh
+#       Launch interactive command line shell. "shell" target launches the
+#       default shell Makefile executes its rules in (usually /bin/sh).
+#       "bash" and "zsh" can be used to refer to the specific desired shell.
+#   show-venv
+#       Show versions of Python and pip, and the path to the virtual environment
+#   clean-venv
+#       Remove virtual environment
+#   $(VENV)/executable_name
+#       Install `executable_name` with pip. Only packages with names matching
+#       the name of the corresponding executable are supported.
+#       Use this as a lightweight mechanism for development dependencies
+#       tracking. E.g. for one-off tools that are not required in every
+#       developer's environment, therefore are not included into
+#       requirements.txt or setup.py.
+#       Note:
+#           Rules using such target or dependency MUST be defined below
+#           `include` directive to make use of correct $(VENV) value.
+#       Example:
+#           codestyle: $(VENV)/pyflakes
+#               $(VENV)/pyflakes .
+#       See `ipython` target below for another example.
+#
+# This Makefile can be configured via following variables:
+#   PY
+#       Command name for system Python interpreter. It is used only initially to
+#       create the virtual environment
+#       Default: python3
+#   REQUIREMENTS_TXT
+#       Space separated list of paths to requirements.txt files.
+#       Paths are resolved relative to current working directory.
+#       Default: requirements.txt
+#
+#       Non-existent files are treated as hard dependencies,
+#       recipes for creating such files must be provided by the main Makefile.
+#       Providing empty value (REQUIREMENTS_TXT=) turns off processing of
+#       requirements.txt even when the file exists.
+#   SETUP_PY
+#       Space separated list of paths to setup.py files.
+#       Corresponding packages will be installed into venv in editable mode
+#       along with all their dependencies
+#       Default: setup.py
+#
+#       Non-existent and empty values are treated in the same way as for REQUIREMENTS_TXT.
+#   WORKDIR
+#       Parent directory for the virtual environment.
+#       Default: current working directory.
+#   VENVDIR
+#       Python virtual environment directory.
+#       Default: $(WORKDIR)/.venv
+#
+# This Makefile was written for GNU Make and may not work with other make
+# implementations.
+#
+#
+# Copyright (c) 2019-2020 Vitaly Potyarkin
+#
+# Licensed under the Apache License, Version 2.0
+#    <http://www.apache.org/licenses/LICENSE-2.0>
+#
+
+
+#
+# Configuration variables
+#
+
+WORKDIR?=.
+VENVDIR?=$(WORKDIR)/.venv
+REQUIREMENTS_TXT?=$(wildcard requirements.txt)  # Multiple paths are supported (space separated)
+SETUP_PY?=$(wildcard setup.py)                  # Multiple paths are supported (space separated)
+SETUP_CFG?=$(foreach s,$(SETUP_PY),$(wildcard $(patsubst %setup.py,%setup.cfg,$(s))))
+MARKER=.initialized-with-Makefile.venv
+
+
+#
+# Python interpreter detection
+#
+
+_PY_AUTODETECT_MSG=Detected Python interpreter: $(PY). Use PY environment variable to override
+
+ifeq (ok,$(shell test -e /dev/null 2>&1 && echo ok))
+NULL_STDERR=2>/dev/null
+else
+NULL_STDERR=2>NUL
+endif
+
+ifndef PY
+_PY_OPTION:=python3
+ifeq (ok,$(shell $(_PY_OPTION) -c "print('ok')" $(NULL_STDERR)))
+PY=$(_PY_OPTION)
+endif
+endif
+
+ifndef PY
+_PY_OPTION:=$(VENVDIR)/bin/python
+ifeq (ok,$(shell $(_PY_OPTION) -c "print('ok')" $(NULL_STDERR)))
+PY=$(_PY_OPTION)
+$(info $(_PY_AUTODETECT_MSG))
+endif
+endif
+
+ifndef PY
+_PY_OPTION:=$(subst /,\,$(VENVDIR)/Scripts/python)
+ifeq (ok,$(shell $(_PY_OPTION) -c "print('ok')" $(NULL_STDERR)))
+PY=$(_PY_OPTION)
+$(info $(_PY_AUTODETECT_MSG))
+endif
+endif
+
+ifndef PY
+_PY_OPTION:=py -3
+ifeq (ok,$(shell $(_PY_OPTION) -c "print('ok')" $(NULL_STDERR)))
+PY=$(_PY_OPTION)
+$(info $(_PY_AUTODETECT_MSG))
+endif
+endif
+
+ifndef PY
+_PY_OPTION:=python
+ifeq (ok,$(shell $(_PY_OPTION) -c "print('ok')" $(NULL_STDERR)))
+PY=$(_PY_OPTION)
+$(info $(_PY_AUTODETECT_MSG))
+endif
+endif
+
+ifndef PY
+define _PY_AUTODETECT_ERR
+Could not detect Python interpreter automatically.
+Please specify path to interpreter via PY environment variable.
+endef
+$(error $(_PY_AUTODETECT_ERR))
+endif
+
+
+#
+# Internal variable resolution
+#
+
+VENV=$(VENVDIR)/bin
+EXE=
+# Detect windows
+ifeq (win32,$(shell $(PY) -c "import __future__, sys; print(sys.platform)"))
+VENV=$(VENVDIR)/Scripts
+EXE=.exe
+endif
+
+touch=touch $(1)
+ifeq (,$(shell command -v touch $(NULL_STDERR)))
+# https://ss64.com/nt/touch.html
+touch=type nul >> $(subst /,\,$(1)) && copy /y /b $(subst /,\,$(1))+,, $(subst /,\,$(1))
+endif
+
+RM?=rm -f
+ifeq (,$(shell command -v $(firstword $(RM)) $(NULL_STDERR)))
+RMDIR:=rd /s /q
+else
+RMDIR:=$(RM) -r
+endif
+
+
+#
+# Virtual environment
+#
+
+.PHONY: venv
+venv: $(VENV)/$(MARKER)
+
+.PHONY: clean-venv
+clean-venv:
+	-$(RMDIR) "$(VENVDIR)"
+
+.PHONY: show-venv
+show-venv: venv
+	@$(VENV)/python -c "import sys; print('Python ' + sys.version.replace('\n',''))"
+	@$(VENV)/pip --version
+	@echo venv: $(VENVDIR)
+
+.PHONY: debug-venv
+debug-venv:
+	@echo "PATH (Shell)=$$PATH"
+	@$(MAKE) --version
+	$(info PATH (GNU Make)="$(PATH)")
+	$(info SHELL="$(SHELL)")
+	$(info PY="$(PY)")
+	$(info REQUIREMENTS_TXT="$(REQUIREMENTS_TXT)")
+	$(info SETUP_PY="$(SETUP_PY)")
+	$(info SETUP_CFG="$(SETUP_CFG)")
+	$(info VENVDIR="$(VENVDIR)")
+	$(info VENVDEPENDS="$(VENVDEPENDS)")
+	$(info WORKDIR="$(WORKDIR)")
+
+
+#
+# Dependencies
+#
+
+ifneq ($(strip $(REQUIREMENTS_TXT)),)
+VENVDEPENDS+=$(REQUIREMENTS_TXT)
+endif
+
+ifneq ($(strip $(SETUP_PY)),)
+VENVDEPENDS+=$(SETUP_PY)
+endif
+ifneq ($(strip $(SETUP_CFG)),)
+VENVDEPENDS+=$(SETUP_CFG)
+endif
+
+$(VENV):
+	$(PY) -m venv $(VENVDIR)
+	$(VENV)/python -m pip install --upgrade pip setuptools wheel
+
+$(VENV)/$(MARKER): $(VENVDEPENDS) | $(VENV)
+ifneq ($(strip $(REQUIREMENTS_TXT)),)
+	$(VENV)/pip install $(foreach path,$(REQUIREMENTS_TXT),-r $(path))
+endif
+ifneq ($(strip $(SETUP_PY)),)
+	$(VENV)/pip install $(foreach path,$(SETUP_PY),-e $(dir $(path)))
+endif
+	$(call touch,$(VENV)/$(MARKER))
+
+
+#
+# Interactive shells
+#
+
+.PHONY: python
+python: venv
+	exec $(VENV)/python
+
+.PHONY: ipython
+ipython: $(VENV)/ipython
+	exec $(VENV)/ipython
+
+.PHONY: shell
+shell: venv
+	. $(VENV)/activate && exec $(notdir $(SHELL))
+
+.PHONY: bash zsh
+bash zsh: venv
+	. $(VENV)/activate && exec $@
+
+
+#
+# Commandline tools (wildcard rule, executable name must match package name)
+#
+
+ifneq ($(EXE),)
+$(VENV)/%: $(VENV)/%$(EXE) ;
+.PHONY:    $(VENV)/%
+.PRECIOUS: $(VENV)/%$(EXE)
+endif
+
+$(VENV)/%$(EXE): $(VENV)/$(MARKER)
+	$(VENV)/pip install --upgrade $*
+	$(call touch,$@)
diff --git a/docs/demo.gif b/docs-staging/demo.gif
similarity index 100%
rename from docs/demo.gif
rename to docs-staging/demo.gif
diff --git a/docs/fetching-catalog-contents.md b/docs-staging/fetching-catalog-contents.md
similarity index 100%
rename from docs/fetching-catalog-contents.md
rename to docs-staging/fetching-catalog-contents.md
diff --git a/docs/index.md b/docs/index.md
new file mode 100644
index 00000000..874d3469
--- /dev/null
+++ b/docs/index.md
@@ -0,0 +1,3 @@
+# CatalogD documentation
+
+Under construction
\ No newline at end of file
diff --git a/mkdocs.yml b/mkdocs.yml
new file mode 100644
index 00000000..453e3bbe
--- /dev/null
+++ b/mkdocs.yml
@@ -0,0 +1,6 @@
+site_name: CatalogD documentation
+theme:
+ name: "material"
+
+repo_url: https://github.com/operator-framework/catalogd
+